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Daymond John Named Entrepreneur In Residence

FUBU creator and ABC-TV’s Shark Tank host Daymond John has been named Entrepreneur in Residence at Babson College for the Fall semester.

John’s Fall Schedule:
  • He will ignite incoming freshman during the kick-off of the Foundations in Management and Entrepreneurship course, Babson’s award-winning course that requires all freshmen to start and run a business, supported by start-up funding from the College.
  • He will headline the Babson Venture Accelerator Kick-off, sharing his insights regarding marketing and branding. The Venture Accelerator serves all students looking to start or advance an entrepreneurial venture by providing various resources throughout the stages of developing their company including incubator workspace, peer mentoring programs, mentoring and other resources.
  • He will teach a Management Consulting Field Experience (MCFE) team of graduate students who will be selected as his product launch team for one of his Shark Tank Businesses from the show.
  • He will be a keynote speaker on November 11th at Babson’s largest student run event, the 10th Annual Babson Entrepreneurship Forum. The Forum, which takes place November 11th-13th, 2011, attracts more than 800 attendees and is streamed live to partner universities in 15 countries.
“Babson College is thrilled to have a world class entrepreneur like Daymond John teach and inspire our students,” said Prof. Elizabeth Thornton.
This is John’s 2nd effort at Babson. In April 2011, John judged a Rocket Pitch competition among Babson undergraduate and graduate students, who competed for the opportunity to present their business rocket pitches. John also spoke to students about his extensive, varied experiences as an entrepreneur.

Daymond John 

Over the last 20 years, Daymond John has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts as well as business and motivational speakers in the country.
John’s creative vision and foresight enabled him to build one of the most iconic fashion brands in recent years. FUBU, standing for “For Us By Us,” represented a lifestyle that was neglected by other clothing companies. Realizing this marketplace void, John created the untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market.
John has written two books: Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle, which tells the story of his inspiring journey; as well as, The Brand Within: How We Brand Ourselves, From Birth to the Boardroom, which discusses the loyal relationships companies seek to establish with the public by attaching celebrities to their brands.
In recognition of his contributions to fashion and the face of American business, John has been celebrated with some of the most prestigious awards: Brandweek Marketer of the Year, the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, Crain's Business of New York Forty Under Forty Award, and Ernst & Young’s New York Entrepreneur of the Year Award to name a few.

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By Barbara Spies Blair, 781-239-4621, blairb@babson.edu | 7/21/2011 12:00 AM