MKT3580 Marketing for Entrepreneurs
4 Advanced Management Credits This course provides an in-depth study of entrepreneurial marketing strategies for the 21st century. It examines how start-up and small/medium-size companies reach the marketplace and sustain their businesses, within highly-competitive industries.

Recognition is given to the need of management to operate flexibly, make maximum effective use of scarce resources in terms of people, equipment and funds, and the opportunities that exist within new and established market niches.

Classes focus on a combination of brief lectures, extensive case study analyses and a term-long group assignment involving student-generated entrepreneurial product or service offerings.

Prerequisites: SME

OIM2645 Modeling with Excel
2 Advanced Liberal Arts Credits

Students who took this as MIS2645 cannot register for this course

Today's employment market requires students to have good Excel modeling skills. Potential employees want newly minted graduates to hit the ground running and this means knowing how to skillfully operate with Spreadsheets. This class will teach intermediate Excel skills using real case studies and hands-on exercises. In particular, you will learn how to use Excel to manage large data sets by using functions like Pivot tables, Vlookup and others.

Prerequisites: None

OIM3503 Operations for Entrepreneurs
(Formerly MOB3503)
4 Advanced Management Credits

**Students who took this as MOB3503 cannot register for this course**

This elective course will examine the real-world operational challenges and execution risks associated with getting a venture started and building a start-up operation from scratch. The class will include case-discussions, a semester-long project and guest speakers. The course will provide students with a set of practical frameworks, decision-making techniques and business management tools that can be used in developing their operational processes and managing their operational resources in a start-up. During each session, the students will be exposed to a different operations-related concept which they will apply to their own start-up venture or to the operation of an existing local start-up in the semester-long project.

We will consider the operational challenges experienced by start-up ventures in a variety of industries. Case studies and class discussions will explore operations topics which are unique to start-ups including: Operational Business Models; Start-up Operation Metrics; How to Find a Supplier/Operations Partner; Product/Service Outsourcing Mistakes; Challenges in Achieving Product/Service Quality Control; How to select a Product/Service Distribution Channel; Managing Start-up Inventory; Challenges in meeting Product/Service Demand; Handling Market Uncertainty and Supply Uncertainty; Importance of Operational Flexibility; Bootstrapping Operational Costs; Operational Scalability.

Local entrepreneurs will serve as frequent guest speakers who can provide real-world insights on their own operational challenges, failures and success as they developed their ventures.

This course is an approved elective for the Operations management concentration.

Prerequisites: (SME2001 and SME2002) or permission of the instructor.

The sophomore management experience MAC and TOM module (SME) integrates two subject streams: Technology and Operations Management (3 credits) and Managerial Accounting (3 credits). This module focuses on the internal organization and processes required for entrepreneurial leaders and managers to successfully test and execute business strategies. To be effective, entrepreneurs and managers must design operations, model the expected performance of operational designs, make decisions that strategically manage costs, and take actions that achieve desired results in an ethical manner. The two streams in this module will help build the skills you need to become ethical entrepreneurial leaders and managers. You will experience how the design of operations impacts measured performance, and how modeling expected results before action is taken leads to improved operational decisions. SME will also provide learning experiences that demonstrate the interconnections between the streams.

SME2002 Managing Operations

3 Intermediate Management CreditsManaging operations is vital to every type of organization, for it is only through effective and efficient utilization of resources that an organization can be successful in the long run. This is especially true today, when we see that significant competitive advantages accrue to those firms that manage their operations effectively. We define operations in the broadest sense, not confining the focus within a set of walls but defining the scope to the thoughts and activities necessary to supply goods and services from their conception to their consumption. This course introduces you to the operational challenges that entrepreneurs and managers face and provides a set of tools to aid you in designing, evaluating and managing business processes to meet your organization's objectives. Throughout the semester we will explore interconnections between operational actions and management accounting analyses.

Prerequisites: FME1001 or equivalent

MKT2000 Principles of Marketing

4 Credits

**This course is equivalent to SME2011. Students who took SME2011 cannot take this course.**

Marketing is involved with the task of ethically marketing products and services in a global environment. In order to survive in the contemporary business world, organizations have to continually bring new ideas and products/services to the market - think creatively, act entrepreneurially and utilize analytical rigor. The Principles of Marketing course will examine how marketers can recognize and utilize changes in the political, economic, social, and technological environments to identify and target opportunities; how to develop and communicate value propositions; and how to develop successful marketing strategies. These strategies will emphasize market analysis and the Four Ps (product, pricing, place, and promotion). Students will also be introduced to the analytical tools and methods crucial to understanding the role of these variables in achieving marketing goals and reaching performance metrics. This stream will also explore issues associated with: social media, marketing research and marketing analytics, buying behavior, market segmentation, branding, retailing, value-based pricing, advertising, sales, and other marketing topics as they are applied to the management of marketing goods and services. Methods of instruction will include lecture, discussion, experiential (involvement) learning, and integrative teaching.. Methods of assessment will include: quizzes, presentations, exams and participation. The material and the various methods of instructions are guided by Babson's learning goals.

Prerequisites: FME1000

COM3501: Proactive Crisis Management and Communication

4 advanced electives credits

Proactive Crisis Management and Communication focuses on the key elements of crisis and issues management - before, during and after a crisis. In an age when a company's every move is subject to instant, unfiltered, and global scrutiny and attack, the need for effective, proactive crisis management is greater than ever.

Prerequisites: MKT2000

OIM3640 Problem Solving & Software Design
4 Advanced Liberal Arts Credits

Students who took this as MIS3640 cannot take this course

Teaches students assorted techniques and strategies to identify, approach and solve problems in business and personal areas. Students learn how to write computer programs to offer efficient solutions for certain types of problems using a computer programming language of the instructor's choice (currently Python). Students complete a capstone project to demonstrate their learning, create something of value, and add to their personal portfolio. This course emphasizes hands-on computer skill development in a computer lab setting. The examples and problems used in this course are drawn from diverse areas such as text processing, webpage scraping, web development and data analytics.

Prerequisites: (QTM1000 or AQM1000) and (SME2012 or OIM2000)

Students are expected to be able to open command prompt window or terminal window, edit a text file, download and install software, and understand basic programming concepts.

OIM3509 Project Management
(Formerly MOB3509)
4 General Credits

Students who took this as MOB3509 cannot register for this course

According to the Project Management Institute (PMI), there are nearly 250,000 open project management jobs each year across seven project-intensive industries: business services, construction, finance and insurance, information services, manufacturing, oil and gas, and utilities. As more work becomes project-based, projects grow in complexity, and clients demand accountability and efficiency, graduates with project management skills will be in increasingly high demand. In this course, you will learn critical skills for leading cross functional teams using up-to-date PM best practices, methodologies, and tools. This course is applicable across career paths such as consulting, information technology, entrepreneurship, new product development and many others. Students will be exposed to both the technical and behavioral skills required to effectively lead project teams -- whether as an official "Project Manager" or an unofficial leader temporarily charged with leading a project implementation. The course will be taught primarily via case study discussion, with a significant "hands-on" component that includes the authoring of key project plan documents and a solid exposure to Microsoft Project. At the conclusion of this course, students will have satisfied PMI's educational requirements to apply for the Certified Associate in Project Management (CAPM) exam. This course is an approved elective for the Operations Management concentration.

Prerequisites: (SME2001 or ACC2002) and (SME2002 or OIM2001) and (SME2011 or MKT2000) and SME2012 or OIM2000) or permission of the instructor.

MKT3540 Retailing Management
4 CreditsRetailers lie at the end of the supply chain. They interface with the ultimate consumer as well as with suppliers. Retailers make investments in real estate and solicit funds from the investment community. Importantly, most of the major retailers in the United States are involved in multichannel strategies that involve selling over the Internet. As a result, this course should appeal to students with varied interests: retailing management, suppliers to retailers (or any business selling inventory), entrepreneurs, retail services, real estate, IT e-commerce, and finance. The objective of the course is to familiarize students with all of the major decisions retailers make, e.g., developing strategies, buying, financing, locating stores. The course is designed around experiential learning exercises-We get out and do it!

Prerequisites: SME2011 or MKT2000

MKT4520 Sales in Action
4 Advanced Management CreditsA key challenge for any sales professional is the ability to communicate value to current and potential customers. While the sales knowledge gained in the traditional sales classroom is fundamental for learning about what needs to be communicated, the traditional classroom stops short of helping students to achieve the "ability" to communicate value. Through this course, students will engage in the practice of selling, receive exposure to how hard salespeople work, and become excited about professional selling as a career (or, alternatively, decide that professional selling is not the best career choice). Thus, this experiential course, Sales in Action, will allow students to observe and participate in sales processes.

Prerequisites: none