Marketing is an ideal concentration for students interested in creative pursuits within business settings.

Students in this concentration develop an understanding of the career paths of marketing managers, how marketing and marketing sub-fields function within management and various institutions and provide value, and of how different aspects of marketing contribute to overall management practices.

You develop practical and analytical decision-making skills through class discussions, lectures, team projects, and simulations. Almost 25 percent of Babson students go into marketing-related jobs, which includes advertising, sales, market research, brand management, and merchandising. It’s a flexible concentration and provides courses related to your specific marketing interests.

Course Spotlight

MKT 3540 – Retailing Management

Retailers represent the consumer-end of the supply chain, providing a connection between the general public and suppliers. Retail management is more than just running a commercial business; it requires real estate investments, staff and stakeholder management, and general decision making. This course focuses on experiential learning, as you take the theoretical ideas into the real world. 

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Have Questions?

Faculty Contacts: Sandra Bravo MBA’87
Sponsoring Division: Marketing

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