Where the Marketing Concentration Takes You
What can you do with a marketing concentration? At Babson, concentrations are a bit like majors. And like a marketing major, your undergraduate marketing courses will help you develop practical and analytical decision-making skills through class discussions, lectures, team projects, and simulations.
Almost 25 percent of Babson students go into marketing-related jobs, including sales, market research, marketing analytics, social media and advertising, digital marketing, sustainable marketing, sports marketing, brand management, and retail. The undergraduate marketing concentration is flexible, and provides business and marketing classes related to your specific marketing interests.