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Babson Entrepreneurial Thought & Action® (BETA) Workshop

We have seen amazing levels of creativity and innovation globally during the coronavirus pandemic. Entrepreneurs become creative, resourceful and overcome daunting challenges during challenging times. This is not new. History shows that crises and economic downturns are fertile grounds for entrepreneurship and innovation. The entrepreneurship journey involves constant problem solving and navigating uncertainties – building the entrepreneurial team, attracting resources, turning ideas into opportunities, rapid prototyping, and testing business models that can achieve scale profitably. This workshop will help graduate students and potential entrepreneurs to find new opportunities and for existing firms to sharpen their strategies for scaling successfully.

Learning Objectives

  • Learn the essentials of Babson Entrepreneurial Thought & Action® (ET&A™) – thinking your way into new action and acting your way into new thinking.
  • Sharpen your entrepreneurial journey skills of opportunity identification, opportunity development, opportunity articulation & capture.
  • Appreciate the challenges of going from a startup to a scale-up.
  • Build your network with graduate students from around the world while putting your newly acquired skills into practice.
  • Get exposed to some of the best “practitioner academics” in the field of entrepreneurship.

Who Should Attend

This workshop is designed for master's degree students from all disciplines who want to develop an entrepreneurial mindset and learn how to create and identify new business opportunities.

Upon completion of the workshop, students will receive a certificate of participation from the Babson Academy.


This interactive online workshop includes live webinars, independent exercises, group work, and final presentations.


This workshop consists of eight, live 90-minute sessions 8–9:30 a.m. (ET) and 10–11:30 a.m. (ET) each of the four days, and 4 hours of additional group work. In addition, you will have about 4 hours of independent work through Babson’s online learning portal, Canvas.


This program is led by Jay Rao, PhD, Professor in the Operations & Information Management Division at Babson College.


  • Currently enrolled in a graduate-level program of study at a university
  • Access to high-speed internet and a laptop
  • Ability to converse in English

How and when will I have access to the course materials?

Course materials are provided via Canvas, Babson’s online learning portal. Materials will be made available to participants approximately one to seven days prior to the first live online session, depending on the amount of pre-work that participants are expected to complete in advance.

Where can I find the schedule for the days and times of the live online sessions?

The schedule will be sent to registered participants in the registration confirmation email (see the link in your confirmation email to the EVERYTHING YOU NEED TO KNOW document).

Do I need to join the virtual sessions live? Will they be recorded?

We highly recommend that participants join the live online sessions. It is an opportunity to ask questions, participate in rich discussion, and learn from the experience of your program peers. Session recordings will not consistently be available, and as such, it is expected that participants engage live in the virtual sessions.

What technology do you use for the live online programs?

  • Canvas, Babson’s online learning portal—course calendar, readings, pre-work, faculty bios, presentations and post-session recordings are posted here.
  • Video-conferencing Platform—we will use a virtual meeting application (like Webex or Zoom) that allows you to see and communicate with other participants simultaneously and in real time. Your instructor can share documents and interactive media, invite participants to share content, and engage with you in real-time participation. Links to sessions and more information will be provided on Canvas.

What do I need to participate? How do I prepare for the live online sessions?

  1. We recommend a computer/laptop with a webcam (built in or external camera) for optimal viewing, but you also may join from a tablet or cell phone
  2. Internet connection or cell hotspot
  3. Operating system: Windows: 7, 8.1, or 10; Apple: OS 10.9 or higher
  4. Recommended browsers for optimal experience: Google Chrome, Firefox, Safari 8 and up (Microsoft Edge, Internet Explorer 8, 9, 10, and Safari 7 are not recommended.)
  5. Headset with microphone (recommended but optional)

What happens if I have technical issues?

Additional, detailed instructions will be provided on Canvas. Babson staff will be online and available to assist you, and will identify themselves during each live online delivery. Contact the staff via the chat function for help, or email them if needed. Contact information is available in the EVERYTHING YOU NEED TO KNOW document.

How long will I have access to the online materials?

Course materials on Canvas will be available for six months following the completion of the program.

When is payment due and what types of payment do you accept?

Payment is due in full at the time of registration. Babson accepts Visa, MasterCard, or American Express.

Do you offer discounts?

Discounts on Babson Academy courses are available for the following:

  • Alumni of Babson College (undergraduate or graduate)
  • Babson Collaborative members
  • Groups of three or more registering at the same time

Please email Elizabeth Daniels at for more information and for discount codes before registering. In addition, please note that discounts cannot be combined.

Do you offer online programs for large groups from the same company?

Yes, we can customize a program to your company’s specific needs from our diverse certificate and courses portfolio. Please email Elizabeth Daniels for additional information.

What will I receive upon completion of the program?

Each program participant receives a certificate of completion. We invite participants to add the program to their LinkedIn profile. Note that a certificate will not be provided if there is insufficient evidence of participation.

Do you have translation for non-English speaking participants?

We do not offer translation in our programs. Although we do not require the TOEFL, all Babson Academy programs are taught in English, so it is a prerequisite that you speak, read, and write English proficiently.

Where can I find information for in-person programs?

Explore Babson Academy’s full suite of programs.

What is your cancellation policy for live online programs?

Registration changes must be requested in writing to Babson Academy.

  • If requested 30 days or more prior to the program start date:
    • Cancellations receive a 100% refund
    • Substitutions* are allowed, subject to a $250 administration fee
    • One-Time Transfers* allowed subject to a $250 administration fee, to be utilized within a one-year period
  • If requested 8-29 days prior to the program start date:
    • Cancellations receive a 50% refund
    • Substitutions* are allowed, subject to a $250 administration fee
    • One-Time Transfers* are not allowed
  • If requested 7 days or fewer prior to the program start date:
    • Cancellations do not receive a refund
    • Substitutions* are not allowed
    • One-Time Transfers* are not allowed

*Substitutions and transfers are subject to approval to ensure that participants and programs are suitable.

Date: TBD

Cost: $995

Check with your school administrator to see if you qualify for a Collaborative Member discount code.

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