The Retail Supply Chain Management concentration prepares students for a variety of careers within the consumer supply chain: retailing, marketing, supply chain management, franchising, brand management, marketing research/data analysis, and/or family businesses in retailing or selling to retailers.
Sponsored by: Marketing and Operations & Information Management
Faculty Contacts: Lauren Beitelspacher and Brad Johnson
Required Courses
- MKT 3540 Retailing Management
- OIM 3573 Supply Chain Management
Elective Courses
Choose a minimum of two (2) courses from the following:
- MKT 3500 Marketing Communications
- MKT 3510 Marketing Research
- MKT 3550 Consumer Behavior
- MKT 3560 Developing and Marketing New Products
- MKT 4505 Marketing Management
- MKT 4506 Marketing Analytics
- MKT 4515 Brand Management
- MKT 4560 Global Marketing Management
- MOB 3515 Human Resource Management
- OIM 3522 Leading and Managing Sustainability
- OIM 3545 Business Intelligence and Data Analytics
- OIM 3525 Enterprise 2.0: Building Social Networks
- MOB 3560 Global Strategic Management
- MOB 3580 Negotiations
- QTM 3610 Applied Multivariate Statistics
- QTM 3615 Time Series and Forecasting
- QTM 3620 Operations Research
- ECN 3630 Industrial Organization and Public Policy
- ECN 3655 Managerial Economics
- ECN 3660 International Trade Theory and Policy
- EPS 3580 Marketing for Entrepreneurs
- EPS 3501 Entrepreneurship and Opportunity
- LAW 3560 International Law for Business
Courses Suggested But Not Required
These courses do not count towards the concentration:
- EPS 3525 Social Enterprise Management
- EPS 3515 Key to Success Family Business Entrepreneurship
- MKT 3574 Managing the Sales Process
Suggested Career Paths
Retail Management
- Merchandising/buying
- Store operations
- Brand management (selling to retailers)
- Sales
Courses
- MKT 3505 Marketing Experiments
- MKT 3510 Marketing Research
- MKT 3550 Consumer Behavior
- MKT 4506 Marketing Analytics
- MKT 4510 Services Marketing
- MKT 4515 Brand Management
- MKT 3500 Marketing Communications
- MOB 3515 Human Resource Management
- MOB 3510 Service Strategy and Innovation
- MOB 3580 Negotiations
- OIM 3525 Enterprise 2.0: Building Social Networks
- OIM 3545 Business Intelligence and Data Analytics
- MKT 4505 Marketing Management
- MKT 4560 Global Marketing Management
- MKT 3560 Developing and Marketing New Products
- ECN 3655 Managerial Economics
Analytical Retail Intelligence
- Marketing research
- Analytics—scanner and panel data for retailers or information
- Consultants for retailers
Courses
- MKT 3505 Marketing Experiments
- MKT 3510 Marketing Research
- MKT 4506 Marketing Analytics
- OIM 3545 Business Intelligence and Data Analytics
- QTM 3612 Data Mining and Business Analytics
- QTM 3615 Time Series and Forecasting
- QTM 3620 Operations Research
- QTM 3610 Applied Multivariate Statistics
- ECN 3655 Managerial Economics
Retailing for Entrepreneurs
- Family businesses or new retail ventures
- Selling to retailers
Courses
- EPS 3580 Marketing for Entrepreneurs
- EPS 3501 Entrepreneurship and Opportunity
- MOB 3515 Human Resource Management
- MOB 3510 Service Strategy and Innovation
- MOB 3580 Negotiations
- MKT 4560 Global Marketing Management
Supply Chain Operations
- Retailing, selling to retailers, consulting
- Inventory management, procurement, consulting
- Managing the flow of goods/services, information, and financials from raw materials to end users
Courses
- MOB 3510 Service Strategy and Innovation
- MOB 3522 Business and the Environment
- MOB 3560 Global Strategic Management
- MOB 3580 Negotiations
- LAW 3560 International Law for Business
- QTM 3615 Time Series and Forecasting
- QTM 3620 Operations Research
- QTM 3610 Applied Multivariate Statistics
- ECN 3655 Managerial Economics