Retail Supply Chain Management

The Retail Supply Chain Management concentration prepares students for a variety of careers within the consumer supply chain: retailing, marketing, supply chain management, franchising, brand management, marketing research/data analysis, and/or family businesses in retailing or selling to retailers.

Sponsored by: Marketing and Operations & Information Management

Faculty Contacts: Lauren Beitelspacher and Brad Johnson

Required Courses

• MKT 3540 Retailing Management
• OIM 3573 Supply Chain Management 

Elective Courses

Choose a minimum of two (2) courses from the following:

• MKT 3500 Marketing Communications
• MKT 3510 Marketing Research
• MKT 3550 Consumer Behavior
• MKT 3560 Developing and Marketing New Products
• MKT 4505 Marketing Management
• MKT 4506 Marketing Analytics   
• MKT 4515 Brand Management   
• MKT 4560 Global Marketing Management
• MOB 3515 Human Resource Management
• OIM 3522 Leading and Managing Sustainability
• OIM 3545 Business Intelligence and Data Analytics
• OIM 3525 Enterprise 2.0: Building Social Networks   
• MOB 3560 Global Strategic Management
• MOB 3580 Negotiations
• QTM 3610 Applied Multivariate Statistics   
• QTM 3615 Time Series and Forecasting   
• QTM 3620 Operations Research
• ECN 3630 Industrial Organization and Public Policy
• ECN 3655 Managerial Economics
• ECN 3660 International Trade Theory and Policy
• EPS 3580 Marketing for Entrepreneurs
• EPS 3501 Entrepreneurship and Opportunity
• LAW 3560 International Law for Business

Courses Suggested But Not Required

These courses do not count towards the concentration:

• EPS 3525 Social Enterprise Management
• EPS 3515 Key to Success Family Business Entrepreneurship
• MKT 3574 Managing the Sales Process

Suggested Career Paths

Retail Management

• Merchandising/buying
• Store operations
• Brand management (selling to retailers)
• Sales

Courses

• MKT 3505 Marketing Experiments
• MKT 3510 Marketing Research
• MKT 3550 Consumer Behavior
• MKT 4506 Marketing Analytics
• MKT 4510 Services Marketing
• MKT 4515 Brand Management
• MKT 3500 Marketing Communications
• MOB 3515 Human Resource Management
• MOB 3510 Service Strategy and Innovation
• MOB 3580 Negotiations
• OIM 3525 Enterprise 2.0: Building Social Networks
• OIM 3545 Business Intelligence and Data Analytics
• MKT 4505 Marketing Management
• MKT 4560 Global Marketing Management
• MKT 3560 Developing and Marketing New Products
• ECN 3655 Managerial Economics

Analytical Retail Intelligence

• Marketing research
• Analytics—scanner and panel data for retailers or information
• Consultants for retailers

Courses

• MKT 3505 Marketing Experiments
• MKT 3510 Marketing Research
• MKT 4506 Marketing Analytics
• OIM 3545 Business Intelligence and Data Analytics
• QTM 3612 Data Mining and Business Analytics
• QTM 3615 Time Series and Forecasting
• QTM 3620 Operations Research
• QTM 3610 Applied Multivariate Statistics
• ECN 3655 Managerial Economics

Retailing for Entrepreneurs

• Family businesses or new retail ventures
• Selling to retailers

Courses

• EPS 3580 Marketing for Entrepreneurs
• EPS 3501 Entrepreneurship and Opportunity
• MOB 3515 Human Resource Management
• MOB 3510 Service Strategy and Innovation
• MOB 3580 Negotiations
• MKT 4560 Global Marketing Management

Supply Chain Operations

• Retailing, selling to retailers, consulting
• Inventory management, procurement, consulting
• Managing the flow of goods/services, information, and financials from raw materials to end users

Courses

• MOB 3510 Service Strategy and Innovation
• MOB 3522 Business and the Environment
• MOB 3560 Global Strategic Management
• MOB 3580 Negotiations
• LAW 3560 International Law for Business
• QTM 3615 Time Series and Forecasting
• QTM 3620 Operations Research
• QTM 3610 Applied Multivariate Statistics
• ECN 3655 Managerial Economics