- Associate Professor
In addition to her scholarship, Dr. Bal is the Managing Director at Balbro Inc. and the co-founder/co-CEO of The Worthington-Bal Group – an Arts & Entertainment, Creativity and Sports management consulting group.
- Ken and Nancy Major Romanzi Senior Term Chair in Marketing
- Associate Professor of Practice
Currently, Sandra is the founder and president of the 440K Project, Inc. (440KProject.org). This non-profit was created with a two fold mission: first, to raise awareness of the humanitarian crisis that is foster care; second, to reimagine foster care with a redesign of the way in which foster care works in the United States. The organization is working with Walton Isaacson, a multicultural advertising agency which is creating the advertising.
Sandra also served as founder and marketing consultant for small-and-medium sized businesses in the New England area. With an entrepreneurial spirit, Bravo Communications provided clients with corporate identity systems, marketing research, positioning strategy, value proposition determination, sales development programs, and copywriting for white papers, websites, and direct mail.
Prior industry experience includes a Marketing Manager position at Handex of New England, a publicly held environmental company. Primary responsibilities included marketing research efforts to determine the feasibility of new locations, sales lead generation, and communications efforts. Additionally, she served as the first Marketing Specialist for Winter, Wyman & Company, New England's leading recruitment firm, and developed advertising campaigns, marketing research, public relations activities, and writing copy for marketing materials.
Sandra earned an M.B.A in Marketing from Babson College and a B.A. in English from the University of Massachusetts Dartmouth.
Vicky's research has been published extensively in journals such as the Journal of the Academy of Marketing Science, Marketing Letters, Sloan Management Review, Psychology & Marketing, Business Horizons, Entrepreneurship Theory & Practice, Journal of Business Research, Business Strategy Review, Corporate Reputation Review, Journal of Public Affairs, Journal of Personal Selling & Sales Management, Industrial Marketing Management, Journal of Strategic Marketing, Information and Management, Organizations and Markets in Emerging Economies, and International Journal of Production Economics. Her educational scholarship appears in such journals as the Journal of Marketing Education, Marketing Education Review, Decision Sciences Journal of Innovative Education, Journal of Education for Business, Journal of Teaching in International Business, and Journal for Advancement of Marketing Education. Vicky was a co-author of Strategic Marketing Management Cases published by McGraw-Hill/Irwin Publishing, and she is an author of over 100 published vignettes and cases. In September 2019, Vicky will become the editor of the Journal of Marketing Education. She served as founding co-editor of the AMS Review and is an Associate Editor of the Journal of Marketing Education and the Decision Sciences Journal of Innovative Education and serves currently on the editorial review boards of: Business Horizons, Journal of the Academy of Marketing Science, Journal for Advancement of Marketing Education, Journal of Business-to-Business Marketing, Journal of Marketing Education, Journal of Research in Marketing and Entrepreneurship, Marketing Education Review, Marketing Management Journal, Organizations and Markets in Emerging Economies, and Psychology & Marketing. Additionally, she currently serves as Collections Editor for Digital and Social Media Marketing and Advertising with Business Expert Press and is co-editor of Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success, Emerald Group Publishing 2019 and Evolving Entrepreneurial Education: Innovation in the Babson Classroom, Emerald Group Publishing 2015. Vicky has presented her teaching and scholarly research in venues worldwide.
Vicky is Past President of the Academy of Marketing Science (AMS), where she also served previously as VP for Development, VP for Membership N. America, and Secretary/Treasurer. She has served as program chair for AMS conferences in the USA, Australia, and Norway. Additionally, Vicky was honored as an AMS Distinguished Fellow in 2008 and she received the Lamb, Hair, McDaniel Outstanding Marketing Teacher Award in AMS in 2005. In addition to serving in various capacities in AMS, she served four years as the chair of the American Marketing Association (AMA) Teaching & Learning Special Interest Group, and she received AMA's Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education in 2013. Vicky is a Fellow of the Direct Selling Education Foundation and of the IC2 Institute at the University of Texas-Austin. She currently serves on the Board of Directors for the Direct Selling Education Foundation, the Academic Advisory Board for CUTCO/Vector Marketing Corporation, the Academic Advisory Council of the Direct Selling Education Foundation, and the Advisory Board of the Global Research Symposium on Marketing and Entrepreneurship. She has served on the HBS Alumni Board, the Lyon College Board of Trustees, and the Faculty Advisory Board for Emerald Group Publishing. Vicky received the Distinguished Alumna Award at Lyon College in 1999.
- Susan & Gary DiCamillo Term Chair in Teaching Excellence
- Associate Professor
Her current research and consulting interests include virtual communication and collaboration, AI and business communication, and persuasive strategies in virtual sales interactions. Her scholarly work has appeared in publications including International Journal of Business Communication, Business Horizons, Business and Professional Communication Quarterly, British Journal of Educational Technology, and International Journal of Scholarship of Teaching and Learning.
She is the co-editor, with Paula Lentz, of a recent collection from Routledge titled Rhetorical Theory and Praxis in the Business Communication Classroom, a winner of the 2019 Association of Business Communication Distinguished Book of the Year award.
She has served as the Director of Rhetoric in the Arts and Humanities Division. Prior to her work at Babson, she served as Coordinator of First-year Writing at Curry College. She served as an NCAA Faculty Athletics Representative (FAR) at Curry College and currently serves in the role again at Babson.
She is a member of the Association of Business Communication and currently serves as the Vice President for the Eastern Region for ABC.
- Toyota Professor of Commerce and Electronic Business
He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period and ranked 3rd in terms of publications in JM and JMR during the 2010-2019 period. He was also ranked 1st in terms of publications and 3rd in citations for pricing research for the time period 1980-2010 in 20 marketing & business publications. He has published over 180 journal articles in Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science, as well as many other journals. He has over 70,000 citations based on Google scholar. He currently serves on numerous editorial review boards, such as Journal of Marketing (associate editor), Journal of the Academy of Marketing Science (area editor), Journal of Marketing Research (associate editor), Journal of Services Research, Journal of Interactive Marketing, Journal of Business Research and Journal of Public Policy & Marketing and the advisory board for Journal of Retailing. He has also served on the boards of Journal of Consumer Psychology, Academy of Marketing Science Review, and Journal of World Business. He also received Best Reviewer Awards (Journal of Retailing 2008, Journal of Marketing 2014), Outstanding Associate/Area Editor (Journal of Marketing 2017, Journal of the Academy of Marketing Science 2016) and a Distinguished Service Award (Journal of Retailing 2009).
He is a 2022 AMA Fellow, and has been awarded the 2021 AMA Retail & Pricing SIG's Mentorship Award, 2020 (Inaugural) Bala Iyer Award for Lifetime Achievement in Scholarship (Babson College), 2017 Robert B. Clarke Outstanding Educator Award (Marketing Edge formerly DMEF), 2013 University wide Distinguished Graduate Alumnus from his alma mater Virginia Tech, the 2012 Lifetime Achievement Award in Pricing (American Marketing Association Retailing & Pricing SIG), the 2010 Lifetime Achievement Award in Retailing (American Marketing Association Retailing SIG), the 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010. He is a “Distinguished Fellow” of the Academy of Marketing Science. He has served as VP Research and Conferences American Marketing Association Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science (2000-2002). He was co-editor of Journal of Retailing (2001-2007).
He has won a number of awards for his research: William R. Davidson Journal of Retailing Honorable Mention Award 2020 (for paper published in 2019), 2019 Louis W. Stern Award (American Marketing Association Interorganizational Sig), 2019 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2017), 2018 JSR Best Paper Award (for paper published in 2017), 2018 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2016), 2017 Journal of Interactive Marketing Best Paper Award (for paper published in 2016), 2016 Journal of Marketing Sheth Award, 2016 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2014), 2015 Louis W. Stern Award (American Marketing Association Interorganizational Sig), Babson College Faculty Scholarship Award (2015), William R. Davidson Journal of Retailing Best Paper Award 2012 (for paper published in 2010), 2011 Best Paper Award (La Londe Conference for Marketing Communications and Consumer Behavior), 2011 Louis W. Stern Award (American Marketing Association Interorganizational Sig), William R. Davidson Journal of Retailing Honorable Mention Award 2011 (for paper published in 2009), Babson College Faculty Scholarship Award (2010), William R. Davidson Journal of Retailing Best Paper Award 2010 (for paper published in 2008), William R. Davidson Journal of Retailing Honorable Mention Award 2010 (for paper published in 2008), 2017 Best Paper Award, Connecting for Good Track, Winter AMA Conference, Stanley C. Hollander Best Retailing Paper, Academy of Marketing Science Conference 2002, 2008 and 2016, M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002 & 2008, Best Paper, CB Track, Winter AMA 2009, Best Paper, Technology & e-Business Track, AMA Summer 2007, Best Paper Award, Pricing Track, Best Services Paper Award (2003) from the American Marketing Association Services SIG presented at the Service Frontier Conference, October 2003,Winter American Marketing Association Conference 2001, Best Paper Award, Technology Track, Summer American Marketing Association Educators' Conference 2000, and University of Miami School of Business Research Excellence Award for years 1991, 1995, 1996 and 1998. He has also been a finalist for the 2018 Journal of Marketing Research Paul Green Award, 2018 Journal of Marketing Marketing Science Institute/H. Paul Root Award, 2014 Journal of Marketing Harold H. Maynard Award, the 2012 Paul D. Converse Award, and the 2005 Best Services Paper Award from the Services SIG.
He has co-edited a number of special issues including: (Spring 1999) of Journal of Public Policy & Marketing "Pricing & Public Policy," (Winter 2000) of the Journal of the Academy of Marketing Science on "Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions," Journal of Retailing, "Creating and Delivering Value through Supply-Chain Management," 2000, Journal of Retailing, "Branding and Customer Loyalty 2004, Journal of Retailing, "Service Excellence,” 2007, Journal of Retailing, “Customer Experience Management,” 2009, Journal of Retailing, “Pricing in a Global Arena, 2012. 2013 Journal of Marketing Management on “Retailing,” a 2014 Review of Marketing Research on “In-Store Marketing,” a 2014 Psychology & Marketing on “Nonverbal Behavior and In-Store Marketing Activities ,” a 2015 Journal of Consumer Marketing on “Online Marketing,” a 2015 Journal of Business Research on “Shopper Marketing,” a 2017 Journal of Retailing on “Future of Retailing,” a 2020 Journal of the Academy of Marketing Science on “The Future of Technology in Marketing,” and a 2020 Journal of Retailing on “Retail Experiences and the Consumer Journey.”
He co-chaired the 1993 Academy of Marketing Science Conference, the 1998 Winter American Marketing Association Conference "Reflections & Future Directions for Marketing," Marketing Science Institute Conference (December 1998) on "Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions," the 2001 AMA doctoral consortium, American Marketing Association 2006 Summer Educator's Conference, 2008 Customer Experience Management Conference, 2010 Pricing Conference, 2011 DMEF research summit, 2012 AMA/ACRA First Triennial Retailing Conference, 2013 Pricing & Retailing Conferences, 2014 Shopper Marketing conference at SSE, and the 2015 AMA/ACRA Second Triennial Retailing Conference.
He has also coauthored Marketing (publisher McGraw-Hill 1e 2008, 2e 2010-Awarded Revision of the Year, McGraw-Hill Corporate Achievement Award for Marketing, 2e with ConnectMarketing in the category of Content and Analytical Excellence, 3e 2012, 4e 2014, 5e 2016, 6e 2018, 7e 2020, 8e 2022), M Series: Marketing (publisher McGraw-Hill 1e 2009, 2e 2011, 3e 2013, 4e 2015, 5e 2017, 6e 2019, 7e 2021, 8e 2023), Retailing Management (publisher McGraw-Hill 9e 2014, 10e 2018, 11e 2023 it is the leading textbook in the field), and Marketing Research (publisher: Houghton Mifflin Co., 1e 2004, 2e 2007). He was ranked #86 for Books in Business and Investing by Amazon (1/29/13).
He has won many awards for his teaching: 2005 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances, 2003 American Marketing Association, Award for Innovative Excellence in Marketing Education, 1999 Academy of Marketing Science Great Teachers in Marketing Award, Executive MBA Teaching Excellence Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989).
He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as Dell, ExxonMobil, IRI, Radio Shack, Telcordia, Khimetriks, Profit-Logic, McKinsey, Ericsson, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, and Asahi. He has delivered seminars in US, Europe, Latin America and Asia. He has served as an expert witness or worked as a consultant on numerous legal cases. He has served on the Board of Directors of Babson Global and on the Board of Trustees of Marketing Edge.
- Adjunct Lecturer
During his career, Lee has created, produced and managed and profitable marketing campaigns and marketing programs that launched new companies and products, repositioned brands, reinvigorated static brands, engaged minds, moved hearts and increased market share for international, national and regional B2B and B2C companies in automotive, beverage, defense, heating and renewable energy, hospitality, media, non-profit, retail, QSR, sports and technology industries, from fast-track start-ups to Fortune 1000.
Lee's brand experience includes Bentley Motors, BMW, Boston Scientific, Buffalo Rock Bottling Company, Captain D's Seafood, Concerto Software, Distributive Networks, Envoy Worldwide, Empirix, Genesee Beer, HomeGoods, L-3 Communications, MOTUS Motorcycles, Polartec, Radisson Hotels Worldwide, Raytheon Systems Company, Reebok Golf, Rolls Royce, RSA Security, Salomon of North America, The Christian Science Monitor, Vail Resorts, Veryfine Products, Viessmann Manufacturing Company and Volkswagen.
Lee is also an adjunct lecturer in advertising and marketing at Bentley University.
- Professor of Practice
He has published numerous empirical articles in journals such as Marketing Letters, Journal of Interactive Marketing, Business Horizons, Preventive Medicine, International Journal for Media Management, Journal of Database Marketing & Customer Strategy Management and the Journal of the Operational Research Society and has coauthored two books: Email Marketing in a Digital World and Internet Marketing: Reaching Customers Anytime, Anyplace, Any Platform.
Prior to joining Babson College, Dr. Hanna was on the marketing faculty at the D'Amore-McKim School of Business at Northeastern University and Carroll School of Management at Boston College. He has taught a variety of undergraduate, MBA, PhD, and Executive level business courses including marketing research, statistics, digital marketing, social media, marketing communications & branding, marketing principles, marketing strategy, global marketing, and pricing.
Before academia, Dr. Hanna worked for several years in B2B sales and marketing communications. He has also been a marketing research and analytics consultant for the Verizon Foundation, MC Communications, Strategic Pricing Group, HSBC, Northeast Utilities, and Interaction Associates among others. His consulting, research, and training help organizations optimize their marketing and promotional strategies and utilize new media to influence consumer response.
Dr. Hanna attended Boston University and holds a Doctorate of Business Administration in the area of marketing and statistics from the School of Management, a Master of Science in Mass Communications from the College of Communications, and a Bachelor of Science in marketing from the School of Management.
Krista Hill Cummings
- Associate Professor
He's been passionate about the world of entrepreneurship, economics and finance since his days as an Economics major at Northwestern University and an MBA student in Entrepreneurship/Finance at Babson College. While at Babson, Ab got his first taste of franchising. And served as Stephen Spinelli, Jr.'s graduate assistant where he was instrumental in the launch of one of the first MBA courses in Franchising. He and Professor Spinelli collaborated on research into the merits of creating a franchised focused investment fund and vehicle.
Working as a graduate assistant under Stephen Spinelli Jr. MBA'92, PhD, he learned how the current Babson president co-founded Jiffy Lube International and later became the service center chain's largest franchisee, merging entrepreneurship and franchising as the company grew to more than 100 locations.
Igram was hooked. Inspired by Spinelli, he has since made a career out of it, and all these years later, he returned to Babson College as the new Executive Director of the Tariq Farid Franchise Institute at Babson College's Arthur M. Blank School for Entrepreneurial Leadership. Igram leads efforts to create cross-disciplinary programming that draws on Babson's business and entrepreneurial expertise, combined with the experience and knowledge of franchising experts, to advance students' understanding of franchising and the opportunities it can create.
His most recent role prior to Babson was as Managing Director, Head of Franchise, Food & Beverage for Webster Bank's Sponsor and Specialty Finance where he developed a specialty lending platform focused on Franchise, Food & Beverage and Health/Wellness and led a leveraged finance team providing senior debt capital solutions to Private Equity Sponsors. Prior to joining the Webster team, Ab was VP of GE Capital Franchise Finance.
Mr. Igram brings over 25 years of experience in a variety of finance, advisory and entrepreneurial roles. Mr. Igram has also worked with GE Equity in Stamford, CT and was involved in identifying, negotiating, and structuring over $350 million in venture capital investments and served on the Board of Directors of several venture-backed growth companies. Mr. Igram has consulted for a variety of early and late stage companies in multiple industry sectors. He also held an operational role as Executive Vice President, Operations of Pet Angel World Services, LLC of Wilbraham, MA where he was a member of the founding team that launched a regional brand in the pet death care space. Mr. Igram brings to the table an understanding of what it takes to launch and lead entrepreneurial ventures and also access growth capital having been on all sides of the table.
Mr. Igram holds a B.A. in Economics from Northwestern University and an MBA in finance and entrepreneurship from Babson College. Ab resides in Fairfield, CT with his wife who is an Artist and Entrepreneur, and three children. He is active in the community and has coached numerous youth athletic teams and as a volunteer board member for several not-for-profits. Mr. Igram recently was a member of the board of directors of Operation Hope a Fairfield, CT non-profit organization focused on hunger and homelessness and the McGivney Community Center serving children in Bridgeport, CT. He also served on the Board of Directors of Fairfield National Little League and previously served as Chairman of the Board of the Make-A-Wish Foundation of CT.
Mr. Igram recently joined Conscious Capital Growth as an Advisory Partner. With a focus on and experience in franchising, Conscious Capital Growth assists emerging and growth brands seeking to scale via access to capital and operational expertise.
Mr. Igram currently teaches at the graduate level in the Entrepreneurship Department at Babson College and has served as a guest lecturer at the MBA level for several institutions including Babson College, Fairfield University, and the University of Bridgeport. Mr. Igram also serves on the Advisory Board of the Ernest C. Trefz School of Business at the University of Bridgeport.
Recent articles published include,”5 Ingredients for Success from Five Franchising Leaders”, Franchise Times, 2018; “Four Keys To A Solid Relationship Between Multi-Unit Franchisee and The Bank”, Franchising.com
Mr. Igram also provides consulting to firms in the franchise, hospitality, food and restaurant sectors and is a frequent interviewer for numerous publications and media outlets.
- Associate Professor
Consumers frequently make decisions reflecting on past experiences or speculating on the outcome of future experiences. Kyung's research is focused on the question of what shapes people's mental representations when making these reflections and speculations, with the aim of understanding their behavior and decision making. Her interest is in understanding how people's mental representations are shaped by 1) the way in which we ask questions about these experiences, 2) the response alternatives they are provided to answer these questions, and 3) the context in which these experiences in occur. In particular, she is interested how the mental representation of distance, magnitude, speed, and relationships can influence behavioral decision making, with specific implications for survey, technology interface, and communication design.
Kyung's research has been published in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of the Association for Consumer Research, Organizational Behavior and Human Decision Processes, Journal of Experimental Social Psychology, and Psychonomic Bulletin and Review. She serves on the Editorial Board of Journal of Consumer Research and recently received an Outstanding Reviewer Award (2019). She was a co-chair of the Society for Consumer Psychology Conference in 2022 and is currently an Associate Editor for Journal of Consumer Research.
Kyung holds degrees from Yale University (B.A. in Economics, International Studies) and New York University (M. Phil, Ph.D in Marketing). She lives in New Hampshire with her husband, Andy Park (Founder of CarNow), and her two daughters.
- Adjunct Lecturer
Laurie has been teaching communication courses for over 20 years at Babson College in the undergraduate and graduate schools, and consults with many special programs at Babson. Laurie also develops and teaches leadership, communication, and conflict management classes at local colleges. Laurie has served as the Associate Director for Instructor Recruitment and Development at Brandeis University's Graduate School of Professional Studies, and as an advisor and Vice President to a prominent, local non-profit computer training and career development institution. As a current business owner and entrepreneur, Laurie understands the communication involved with developing, leading, and managing her own venture. Laurie's expertise is in management, organization and leadership communication.
- Murata Vice President of Academic Affairs and Dean of the College
Prior to his academic career, Dr. Matsuno worked at C. Itoh Fashion Systems in Japan, and at Eli Lilly & Co., Indianapolis, Indiana. His research interests include corporate and marketing strategies, business-to-business relationships, and global issues in marketing. His most recent research projects investigate apparent responses and non-responses by businesses to such external forces as aging population, natural disasters, and rising environmental consciousness. His published works can be found in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Product Innovation Management, International Journal of Physical Distribution and Logistics Management, among others.
- Associate Professor of Practice
- Adjunct Lecturer
His articles have appeared in Harvard Business Review, Innovations (MIT Journal), Journal of International Business Studies, Journal of Personal Selling & Sales Management, European Journal of Marketing, Journal of African Business, International Journal of Bank Marketing, Marketing Letters, International Journal of Human Resource Management, Journal of Business to Business Marketing, International Marketing Review, Organizations and Markets in Emerging Economies, and the World Economic Forum publication. Vini is coauthor of the first ever book on Entrepreneurial Selling based on a multi-year research project and consulting works conducted in Africa, Asia, Europe, Latin America, Middle East, and North America. The book, Entrepreneurial Selling: the facts every entrepreneur must know, was first published in 2017 by Business Expert Press, New York City, New York, USA. The Spanish version of the book (Emprender y vender: lo que todo emprendedor debe saber) was published in Latin America by IPADE publishing/Editorial LID in 2018. Additionally, he has won a number of research and teaching awards including the M. Wayne DeLozier Best Conference Paper Award, Academy of Marketing Science, American Marketing Association (AMA) Sales SIG Doctoral Dissertation Award, and Boston University's Beckwith Award for Teaching Excellence and Service. Vini speaks seven languages and leads sessions in English, Spanish and French.
- Associate Professor of Practice
A Fulbright International Exchange Scholar, Gary worked in marketing consulting for 12 years before coming to Babson. He managed large marketing projects and oversaw the implementation of strategic marketing and pricing initiatives for large Fortune 500 companies and smaller entrepreneurial ventures.
Gary's research interests include socially-conscious marketing, the role of marketing in addressing societal issues, and marketing education pedagogy.
- Charles Clarke Reynolds Professor of Retailing and Marketing
Her research interests are in the areas of retailing and pricing. Her research has been widely published including in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing.
She has won a number of awards for her research and teaching. These include the AMA Retail & Pricing SIG Lifetime Achievement Award 2021; AMA Retail & Pricing SIG Service Award 2021; William R. Davidson Journal of Retailing Best Paper Award 2010, 2016, 2018, 2019 (and first runner up 2021, 2022); the Stanley C. Hollander Best Retailing Paper, AMS 2008, 2016; M. Wayne DeLozier Best Conference Paper Award, AMS 2008, 2019; Babson College Faculty Scholarship Award 2008, 2012; Babson Senior Scholar Award 2021; Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, American Marketing Association, Teaching & Learning SIG 2014; and the Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, Academy of Marketing Science 2014.
Dr. Roggeveen currently is an Associate Editor at the Journal of the Academy of Marketing Science. She also serves on the advisory board of Journal of Retailing, International Journal of Consumer Studies; Psychology & Marketing and on the editorial boards of Journal of Service Research and Journal of Business Research. She has co-edited numerous special issues and organized multiple conferences related to retailing, pricing, and services.
Dr. Roggeveen has taught the MBA core course in marketing, as well as electives in Consumer Insights & Research, Marketing Research, Retailing Strategy, Innovation and Experimentation, Marketing Experiments, and Marketing Strategy. Her industry experience includes work for State Street Corporation, Lotus Development Corporation, First Night, and the Commonwealth Institute in London. She also served on the Board of Directors for Nepa in Stockholm.
- Adjunct Lecturer
- Director Speech Resource Center
- Director, Babson College Speech Center
- Adjunct Lecturer
My additional areas of expertise are: Strategic Planning and Execution, Analytics Product Development, Cloud Infrastructure, Business Development, Artificial Intelligence, Machine Learning, Strategic Communication, Negotiation and Coordination, Portfolio Management, Process Design, Business Intelligence, Data Governance, Information Architecture, Customer Experience, Project Operations, Cross-cultural Proficiency and Team Building.