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Anjali Bal

  • Associate Professor
Anjali S. Bal is a tenured Associate Professor of Marketing at Babson College and an inaugural Babson Presidential Research Scholar (Fall, 2023). Dr. Bal's research centers on Arts & Entertainment and Sports Marketing. Within these fields, Dr. Bal has expanded her focus to include the intersectionality of Diversity, Equity, Inclusion, and Accessibility (DEIA) in these markets. She has published in numerous journals such as: the European Journal of Marketing, the Journal of Advertising Research and the Journal of Product and Brand Management. An award-winning educator and advocate for DEIA in higher education; Dr. Bal holds a BA in Theatre from the University of California, San Diego; an MBA from the Rotterdam School of Management, Netherlands; and a PhD in Marketing from The Beedie School of Business at Simon Fraser University, Canada. She frequently comments on marketing related topics for The Wall Street Journal, Forbes, The Boston Globe, KCBS San Francisco, and other media outlets.

In addition to her scholarship, Dr. Bal is the Managing Director at Balbro Inc. and the co-founder/co-CEO of The Worthington-Bal Group – an Arts & Entertainment, Creativity and Sports management consulting group.
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Lauren Beitelspacher

  • Professor
  • Ken and Nancy Major Romanzi Senior Term Chair in Marketing
Lauren Skinner Beitelspacher (Ph.D., University of Alabama) is a Professor in the Marketing Division at Babson College. Her research interests include: buyer-supplier relationships, retail management, and the retail supply chain. Her work has been published in numerous scholarly journals including: Journal of Marketing, Journal of Applied Psychology, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management. She has also presented her work at numerous conferences and won several best paper in track awards at the American Marketing Association, Society for Marketing Advances and Academy of Marketing Science conferences. Her research concentrates specifically on the relationships with retailers and manufacturers. Whenever possible, her research focuses in the athletic, outdoor, and sporting goods industry. Lauren is very involved in pedagogical contributions for principles of marketing and retail management. Lauren is also actively involved in the marketing community. In her free time, Lauren enjoys spending time with her husband and daughters.
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Sandra Bravo

  • Associate Professor of Practice
Sandra Bravo is a Senior Lecturer in the Marketing Division at Babson College. She specializes in marketing entrepreneurship, strategy as well as communications. Prior to joining Babson, she taught at Boston College for two decades in courses such as Principles of Marketing, Marketing Research, Consumer Behavior, and Communication & Promotion at both the graduate and undergraduate levels. In addition, she wrote book reviews for the Journal of the Academy of Marketing Science.

Currently, Sandra is the founder and president of the 440K Project, Inc. ( This non-profit was created with a two fold mission: first, to raise awareness of the humanitarian crisis that is foster care; second, to reimagine foster care with a redesign of the way in which foster care works in the United States. The organization is working with Walton Isaacson, a multicultural advertising agency which is creating the advertising.

Sandra also served as founder and marketing consultant for small-and-medium sized businesses in the New England area. With an entrepreneurial spirit, Bravo Communications provided clients with corporate identity systems, marketing research, positioning strategy, value proposition determination, sales development programs, and copywriting for white papers, websites, and direct mail.

Prior industry experience includes a Marketing Manager position at Handex of New England, a publicly held environmental company. Primary responsibilities included marketing research efforts to determine the feasibility of new locations, sales lead generation, and communications efforts. Additionally, she served as the first Marketing Specialist for Winter, Wyman & Company, New England's leading recruitment firm, and developed advertising campaigns, marketing research, public relations activities, and writing copy for marketing materials.

Sandra earned an M.B.A in Marketing from Babson College and a B.A. in English from the University of Massachusetts Dartmouth.
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Larinda Cole

  • Instructor
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Victoria Crittenden

  • Professor
Victoria Crittenden is Professor of Marketing and Peter M. Black Endowed Faculty Scholar at Babson College (USA). Additionally, she serves (or has served) as Visiting Global Scholar in the Mitchell Ph.D. in Business Administration program at the University of South Alabama, Visiting Global Scholar in the D.B.A. program at the Coles College of Business at Kennesaw State University (USA), Visiting Ph.D. Faculty at KTH Royal Institute of Technology in Stockholm (Sweden), Visiting Ph.D. Faculty at Luleå University (Sweden), a core faculty member at the WU Executive Academy (Austria) and as visiting faculty at the University of Ulster in Belfast (N. Ireland), The American College of Greece MBA Program in Athens (Greece), and University Robert Schuman, IECS in Strasbourg (France). Prior to her tenure at Babson College where she served for six years as division chair, Vicky spent 25 years in the marketing department at Boston College where she served as department chair for nine years and chair of the MBA core faculty for three years. Amongst many awards and honors, Vicky received the AMS CUTCO/Vector Distinguished Marketing Educator Award in 2021, the AMA Higher Ed SIG Lifetime Achievement Award in 2021, the Circle of Honor award from the Direct Selling Education Foundation in 2019, and the Distinguished Alumna Award at Lyon College in 1999.

Vicky's research has been published extensively in journals such as the Journal of the Academy of Marketing Science, Marketing Letters, Sloan Management Review, Psychology & Marketing, Business Horizons, Entrepreneurship Theory & Practice, Journal of Business Research, Journal of Marketing Theory and Practice, Business Strategy Review, Corporate Reputation Review, Journal of Public Affairs, Journal of Personal Selling & Sales Management, Industrial Marketing Management, Journal of Strategic Marketing, Journal of Research in Marketing and Entrepreneurship, Information and Management, Organizations and Markets in Emerging Economies, and International Journal of Production Economics. Her educational scholarship appears in journals such as the Journal of Marketing Education, Marketing Education Review, Decision Sciences Journal of Innovative Education, Journal of Education for Business, Journal of Teaching in International Business, and Journal for Advancement of Marketing Education. Vicky was co-author of Strategic Marketing Management Cases published by McGraw-Hill/Irwin Publishing, and she is an author of over 100 published vignettes and cases.

Vicky is currently the editor of the Journal of Marketing Education. She served as founding co-editor of the AMS Review and serves currently on the editorial review boards of Business Horizons, Journal of the Academy of Marketing Science, Journal for Advancement of Marketing Education, Journal of Business-to-Business Marketing, Journal of Marketing Education, Journal of Research in Marketing and Entrepreneurship, Marketing Management Journal, Journal of Product & Brand Management, and Organizations and Markets in Emerging Economies. She is editor of, and author in, Direct Selling: A Global and Social Business Model, Business Expert Press (2021), Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success, Emerald Group Publishing (2019), and Evolving Entrepreneurial Education: Innovation in the Babson Classroom, Emerald Group Publishing (2015). Vicky has presented her teaching and scholarly research in venues worldwide.

Vicky is Past President of the Academy of Marketing Science (AMS), where she also served previously as VP for Development, VP for Membership N. America, and Secretary/Treasurer. She has served as program chair for AMS conferences in the USA, Australia, and Norway. Additionally, Vicky was honored as an AMS Distinguished Fellow in 2008 and she received the Lamb, Hair, McDaniel Outstanding Marketing Teacher Award in AMS in 2005. In addition to serving in various capacities in AMS, she served four years as the chair of the American Marketing Association (AMA) Teaching & Learning Special Interest Group, and she received AMA's Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education in 2013. In 2019, she was a finalist for the Society for Marketing Advances Axcess-Capon Distinguished Teacher award. She currently serves on the Academic Advisory Board for CUTCO/Vector Marketing Corporation and the Advisory Board of the Global Research Conference on Marketing and Entrepreneurship. She has served on the HBS Alumni Board, the Lyon College Board of Trustees, the Direct Selling Education Foundation Board of Directors, and the Faculty Advisory Board for Emerald Group Publishing.
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Anirudh Dhebar

  • Professor
  • Susan & Gary DiCamillo Term Chair in Teaching Excellence
Anirudh Dhebar is Professor of Marketing at Babson College. Prior to joining the faculty at Babson College, Anirudh was on the faculty at the Harvard Business School (1983 – 1995) and the Sloan School of Management at the Massachusetts Institute of Technology (1995 – 1997). He has served on the Board of Directors and the Board's Audit and Technology Committees of Molex Incorporated (2009-2013). Anirudh is an inveterate student of the dynamic interplay between science- and technology-intensive enterprises, the enterprises' customers, the ecosystems in which the enterprise play, and the overall social milieu in which the dynamics are set. A highly experienced and effective management thinker, educator, and facilitator, he is committed to integrating innovation, discernment, and a renaissance perspective to the practice of management, all supported by analytical rigor and a fearless love of the question. Anirudh's research, teaching, and consulting focus on technology, product, pricing, marketing, and business strategies in the computer, consumer electronics, life science, media, and financial services industries. He has published numerous Harvard Business School case studies, and articles stemming from his research appear in Marketing Science, Sloan Management Review, Business Horizons, Journal of Product Innovation and Management, Journal of Retailing, and European Management Journal. Anirudh teaches in Babson College's graduate program as well as custom executive-development offerings. In the graduate program, he offers electives on disruptive change and enterprise transformation; science, technology, and the enterprise; the marketing of high-technology products; and pricing in the information industries. As part of the Babson Executive Education faculty, Anirudh has served as faculty on custom programs for, among others, Siemens, IBM, FLIR, Ericsson, Merck Life Science, Novartis, Fidelity, MAPFRE, Santander, McGraw-Hill Education, and Saint-Gobain. Independent of Babson, Anirudh's past and present executive-development and consulting clients include Molex, Stratasys, JP Morgan Chase, The Weather Channel, Teva Pharmaceuticals, and DePuy Synthes. Anirudh, who holds a BS in Electrical Engineering (from the Indian Institute of Technology, Mumbai) and an MBA (from the Indian Institute of Management, Kolkata), obtained his MA in Economics and a PhD in Engineering-Economic Systems from Stanford University. He was a recipient of Babson's Thomas Kennedy Award for Teaching Excellence at the graduate level for three consecutive years (2002-2005).
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Nicholas Gallagher

  • Adjunct Lecturer
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Kristen Getchell

  • Associate Professor
Kristen Getchell is an associate professor of business communication in Babson's Marketing division. She teaches business communication courses across graduate, undergraduate, and executive education programs. She currently serves as Co-Director for Babson Executive Education's Leadership Program for Women & Allies.

Her current research and consulting interests include virtual communication and collaboration, AI and business communication, and persuasive strategies in virtual sales interactions. Her scholarly work has appeared in publications including International Journal of Business Communication, Business Horizons, Business and Professional Communication Quarterly, Journal of Management Education, British Journal of Educational Technology, Industrial Marketing Management, and International Journal of Scholarship of Teaching and Learning.

She is the co-editor, with Paula Lentz, of a recent collection from Routledge titled Rhetorical Theory and Praxis in the Business Communication Classroom, a winner of the 2019 Association of Business Communication Distinguished Book of the Year award. She is also a co-author with Paula Lentz and Kathy Rentz of the 3rd edition of Business Communication: A Problem-Solving Approach (2024, McGraw-Hill).

She has served as the Director of Rhetoric in the Arts and Humanities Division. Prior to her work at Babson, she served as Coordinator of First-year Writing at Curry College. She currently serve as the NCAA Faculty Athletics Representative (FAR) at Babson College, a role she previously held at Curry College.

She is a member of the Association of Business Communication and currently serves as the Vice President for the Eastern Region for ABC.
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Dhruv Grewal

  • Professor
  • Toyota Professor of Commerce and Electronic Business
Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing and e-commerce, marketing research, the broad areas of value-based marketing strategies, services and retailing, and pricing. He is listed in The World's Most Influential Scientific Minds, Thompson Reuters 2014: (only 8 from the Marketing field and 95 from economics and business are listed), again in Clarivate™ Highly Cited Researcher 2020 (101 in economics and business) and Clarivate™ Highly Cited Researcher 2021 list. He is also a GSBE Extramural Fellow, Maastricht University and a Fractional Professor of Marketing, University of Bath. He has been an Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a Global Chair in Marketing at University of Bath and an Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics and a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period and ranked 3rd in terms of publications in JM and JMR during the 2010-2019 period. He was also ranked 1st in terms of publications and 3rd in citations for pricing research for the time period 1980-2010 in 20 marketing & business publications. He has published over 180 journal articles in Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science, as well as many other journals. He has over 70,000 citations based on Google scholar. He currently serves on numerous editorial review boards, such as Journal of Marketing (associate editor), Journal of the Academy of Marketing Science (area editor), Journal of Marketing Research (associate editor), Journal of Services Research, Journal of Interactive Marketing, Journal of Business Research and Journal of Public Policy & Marketing and the advisory board for Journal of Retailing. He has also served on the boards of Journal of Consumer Psychology, Academy of Marketing Science Review, and Journal of World Business. He also received Best Reviewer Awards (Journal of Retailing 2008, Journal of Marketing 2014), Outstanding Associate/Area Editor (Journal of Marketing 2017, Journal of the Academy of Marketing Science 2016) and a Distinguished Service Award (Journal of Retailing 2009).

He is a 2022 AMA Fellow, and has been awarded the 2021 AMA Retail & Pricing SIG's Mentorship Award, 2020 (Inaugural) Bala Iyer Award for Lifetime Achievement in Scholarship (Babson College), 2017 Robert B. Clarke Outstanding Educator Award (Marketing Edge formerly DMEF), 2013 University wide Distinguished Graduate Alumnus from his alma mater Virginia Tech, the 2012 Lifetime Achievement Award in Pricing (American Marketing Association Retailing & Pricing SIG), the 2010 Lifetime Achievement Award in Retailing (American Marketing Association Retailing SIG), the 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010. He is a “Distinguished Fellow” of the Academy of Marketing Science. He has served as VP Research and Conferences American Marketing Association Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science (2000-2002). He was co-editor of Journal of Retailing (2001-2007).

He has won a number of awards for his research: William R. Davidson Journal of Retailing Honorable Mention Award 2020 (for paper published in 2019), 2019 Louis W. Stern Award (American Marketing Association Interorganizational Sig), 2019 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2017), 2018 JSR Best Paper Award (for paper published in 2017), 2018 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2016), 2017 Journal of Interactive Marketing Best Paper Award (for paper published in 2016), 2016 Journal of Marketing Sheth Award, 2016 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2014), 2015 Louis W. Stern Award (American Marketing Association Interorganizational Sig), Babson College Faculty Scholarship Award (2015), William R. Davidson Journal of Retailing Best Paper Award 2012 (for paper published in 2010), 2011 Best Paper Award (La Londe Conference for Marketing Communications and Consumer Behavior), 2011 Louis W. Stern Award (American Marketing Association Interorganizational Sig), William R. Davidson Journal of Retailing Honorable Mention Award 2011 (for paper published in 2009), Babson College Faculty Scholarship Award (2010), William R. Davidson Journal of Retailing Best Paper Award 2010 (for paper published in 2008), William R. Davidson Journal of Retailing Honorable Mention Award 2010 (for paper published in 2008), 2017 Best Paper Award, Connecting for Good Track, Winter AMA Conference, Stanley C. Hollander Best Retailing Paper, Academy of Marketing Science Conference 2002, 2008 and 2016, M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002 & 2008, Best Paper, CB Track, Winter AMA 2009, Best Paper, Technology & e-Business Track, AMA Summer 2007, Best Paper Award, Pricing Track, Best Services Paper Award (2003) from the American Marketing Association Services SIG presented at the Service Frontier Conference, October 2003,Winter American Marketing Association Conference 2001, Best Paper Award, Technology Track, Summer American Marketing Association Educators' Conference 2000, and University of Miami School of Business Research Excellence Award for years 1991, 1995, 1996 and 1998. He has also been a finalist for the 2018 Journal of Marketing Research Paul Green Award, 2018 Journal of Marketing Marketing Science Institute/H. Paul Root Award, 2014 Journal of Marketing Harold H. Maynard Award, the 2012 Paul D. Converse Award, and the 2005 Best Services Paper Award from the Services SIG.

He has co-edited a number of special issues including: (Spring 1999) of Journal of Public Policy & Marketing "Pricing & Public Policy," (Winter 2000) of the Journal of the Academy of Marketing Science on "Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions," Journal of Retailing, "Creating and Delivering Value through Supply-Chain Management," 2000, Journal of Retailing, "Branding and Customer Loyalty 2004, Journal of Retailing, "Service Excellence,” 2007, Journal of Retailing, “Customer Experience Management,” 2009, Journal of Retailing, “Pricing in a Global Arena, 2012. 2013 Journal of Marketing Management on “Retailing,” a 2014 Review of Marketing Research on “In-Store Marketing,” a 2014 Psychology & Marketing on “Nonverbal Behavior and In-Store Marketing Activities ,” a 2015 Journal of Consumer Marketing on “Online Marketing,” a 2015 Journal of Business Research on “Shopper Marketing,” a 2017 Journal of Retailing on “Future of Retailing,” a 2020 Journal of the Academy of Marketing Science on “The Future of Technology in Marketing,” and a 2020 Journal of Retailing on “Retail Experiences and the Consumer Journey.”

He co-chaired the 1993 Academy of Marketing Science Conference, the 1998 Winter American Marketing Association Conference "Reflections & Future Directions for Marketing," Marketing Science Institute Conference (December 1998) on "Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions," the 2001 AMA doctoral consortium, American Marketing Association 2006 Summer Educator's Conference, 2008 Customer Experience Management Conference, 2010 Pricing Conference, 2011 DMEF research summit, 2012 AMA/ACRA First Triennial Retailing Conference, 2013 Pricing & Retailing Conferences, 2014 Shopper Marketing conference at SSE, and the 2015 AMA/ACRA Second Triennial Retailing Conference.

He has also coauthored Marketing (publisher McGraw-Hill 1e 2008, 2e 2010-Awarded Revision of the Year, McGraw-Hill Corporate Achievement Award for Marketing, 2e with ConnectMarketing in the category of Content and Analytical Excellence, 3e 2012, 4e 2014, 5e 2016, 6e 2018, 7e 2020, 8e 2022), M Series: Marketing (publisher McGraw-Hill 1e 2009, 2e 2011, 3e 2013, 4e 2015, 5e 2017, 6e 2019, 7e 2021, 8e 2023), Retailing Management (publisher McGraw-Hill 9e 2014, 10e 2018, 11e 2023 it is the leading textbook in the field), and Marketing Research (publisher: Houghton Mifflin Co., 1e 2004, 2e 2007). He was ranked #86 for Books in Business and Investing by Amazon (1/29/13).

He has won many awards for his teaching: 2005 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances, 2003 American Marketing Association, Award for Innovative Excellence in Marketing Education, 1999 Academy of Marketing Science Great Teachers in Marketing Award, Executive MBA Teaching Excellence Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989).

He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as Dell, ExxonMobil, IRI, Radio Shack, Telcordia, Khimetriks, Profit-Logic, McKinsey, Ericsson, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, and Asahi. He has delivered seminars in US, Europe, Latin America and Asia. He has served as an expert witness or worked as a consultant on numerous legal cases. He has served on the Board of Directors of Babson Global and on the Board of Trustees of Marketing Edge.
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Lee Gustafson

  • Adjunct Lecturer
Lee Gustafson is an experienced advertising agency director, entrepreneur and corporate marketing leader with a BFA from Rhode Island School of Design and an MBA from Babson College. Over the past 25 years, Lee has held senior level roles in award-winning creative agencies, founded a brand consultancy and led U.S. marketing operations for an international manufacturer of heating and energy equipment.
During his career, Lee has created, produced and managed and profitable marketing campaigns and marketing programs that launched new companies and products, repositioned brands, reinvigorated static brands, engaged minds, moved hearts and increased market share for international, national and regional B2B and B2C companies in automotive, beverage, defense, heating and renewable energy, hospitality, media, non-profit, retail, QSR, sports and technology industries, from fast-track start-ups to Fortune 1000.
Lee's brand experience includes Bentley Motors, BMW, Boston Scientific, Buffalo Rock Bottling Company, Captain D's Seafood, Concerto Software, Distributive Networks, Envoy Worldwide, Empirix, Genesee Beer, HomeGoods, L-3 Communications, MOTUS Motorcycles, Polartec, Radisson Hotels Worldwide, Raytheon Systems Company, Reebok Golf, Rolls Royce, RSA Security, Salomon of North America, The Christian Science Monitor, Vail Resorts, Veryfine Products, Viessmann Manufacturing Company and Volkswagen.
Lee is also an adjunct lecturer in advertising and marketing at Bentley University.
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Richard Hanna

  • Professor of Practice
Dr. Richard C. Hanna is an Associate Professor of Practice in the marketing division at Babson College. He is an expert in marketing research, promotions, and digital marketing. His current research examines the complexity and impact of storytelling across multimedia channels on consumer attitudes . Professor Hanna also conducts research in consumer decision-making, technology usage, and ethics/leadership.

He has published numerous empirical articles in journals such as Marketing Letters, Journal of Interactive Marketing, Business Horizons, Preventive Medicine, International Journal for Media Management, Journal of Database Marketing & Customer Strategy Management and the Journal of the Operational Research Society and has coauthored two books: Email Marketing in a Digital World and Internet Marketing: Reaching Customers Anytime, Anyplace, Any Platform.

Prior to joining Babson College, Dr. Hanna was on the marketing faculty at the D'Amore-McKim School of Business at Northeastern University and Carroll School of Management at Boston College. He has taught a variety of undergraduate, MBA, PhD, and Executive level business courses including marketing research, statistics, digital marketing, social media, marketing communications & branding, marketing principles, marketing strategy, global marketing, and pricing.

Before academia, Dr. Hanna worked for several years in B2B sales and marketing communications. He has also been a marketing research and analytics consultant for the Verizon Foundation, MC Communications, Strategic Pricing Group, HSBC, Northeast Utilities, and Interaction Associates among others. His consulting, research, and training help organizations optimize their marketing and promotional strategies and utilize new media to influence consumer response.

Dr. Hanna attended Boston University and holds a Doctorate of Business Administration in the area of marketing and statistics from the School of Management, a Master of Science in Mass Communications from the College of Communications, and a Bachelor of Science in marketing from the School of Management.
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Leigh Heyman

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Krista Hill Cummings

  • Associate Professor
Dr. Hill Cummings' research background is in services marketing with a focus on consumer-provider communication. Specifically, she is interested in the factors that render marketing messages such as apologies or emotional displays as more effective. She uses many methodologies in her research including meta-analysis, experimental design, and nonverbal behavior assessment. She is an interdisciplinary researcher, working with colleagues in marketing, psychology, and health care to address consumer communication research questions.
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Ab Igram

  • Adjunct Lecturer
Ab Igram is an experienced provider of growth capital to companies as a corporate venture capitalist and leveraged finance leader also with start-up venture experience as a Co-Founder of two companies.

He's been passionate about the world of entrepreneurship, economics and finance since his days as an Economics major at Northwestern University and an MBA student in Entrepreneurship/Finance at Babson College. While at Babson, Ab got his first taste of franchising. And served as Stephen Spinelli, Jr.'s graduate assistant where he was instrumental in the launch of one of the first MBA courses in Franchising. He and Professor Spinelli collaborated on research into the merits of creating a franchised focused investment fund and vehicle.

Working as a graduate assistant under Stephen Spinelli Jr. MBA'92, PhD, he learned how the current Babson president co-founded Jiffy Lube International and later became the service center chain's largest franchisee, merging entrepreneurship and franchising as the company grew to more than 100 locations.

Igram was hooked. Inspired by Spinelli, he has since made a career out of it, and all these years later, he returned to Babson College as the new Executive Director of the Tariq Farid Franchise Institute at Babson College's Arthur M. Blank School for Entrepreneurial Leadership. Igram leads efforts to create cross-disciplinary programming that draws on Babson's business and entrepreneurial expertise, combined with the experience and knowledge of franchising experts, to advance students' understanding of franchising and the opportunities it can create.

His most recent role prior to Babson was as Managing Director, Head of Franchise, Food & Beverage for Webster Bank's Sponsor and Specialty Finance where he developed a specialty lending platform focused on Franchise, Food & Beverage and Health/Wellness and led a leveraged finance team providing senior debt capital solutions to Private Equity Sponsors. Prior to joining the Webster team, Ab was VP of GE Capital Franchise Finance.

Mr. Igram brings over 25 years of experience in a variety of finance, advisory and entrepreneurial roles. Mr. Igram has also worked with GE Equity in Stamford, CT and was involved in identifying, negotiating, and structuring over $350 million in venture capital investments and served on the Board of Directors of several venture-backed growth companies. Mr. Igram has consulted for a variety of early and late stage companies in multiple industry sectors. He also held an operational role as Executive Vice President, Operations of Pet Angel World Services, LLC of Wilbraham, MA where he was a member of the founding team that launched a regional brand in the pet death care space. Mr. Igram brings to the table an understanding of what it takes to launch and lead entrepreneurial ventures and also access growth capital having been on all sides of the table.

Mr. Igram holds a B.A. in Economics from Northwestern University and an MBA in finance and entrepreneurship from Babson College. Ab resides in Fairfield, CT with his wife who is an Artist and Entrepreneur, and three children. He is active in the community and has coached numerous youth athletic teams and as a volunteer board member for several not-for-profits. Mr. Igram recently was a member of the board of directors of Operation Hope a Fairfield, CT non-profit organization focused on hunger and homelessness and the McGivney Community Center serving children in Bridgeport, CT. He also served on the Board of Directors of Fairfield National Little League and previously served as Chairman of the Board of the Make-A-Wish Foundation of CT.

Mr. Igram recently joined Conscious Capital Growth as an Advisory Partner. With a focus on and experience in franchising, Conscious Capital Growth assists emerging and growth brands seeking to scale via access to capital and operational expertise.

Mr. Igram currently teaches at the graduate level in the Entrepreneurship Department at Babson College and has served as a guest lecturer at the MBA level for several institutions including Babson College, Fairfield University, and the University of Bridgeport. Mr. Igram also serves on the Advisory Board of the Ernest C. Trefz School of Business at the University of Bridgeport.

Recent articles published include,”5 Ingredients for Success from Five Franchising Leaders”, Franchise Times, 2018; “Four Keys To A Solid Relationship Between Multi-Unit Franchisee and The Bank”,

Mr. Igram also provides consulting to firms in the franchise, hospitality, food and restaurant sectors and is a frequent interviewer for numerous publications and media outlets.
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Betsy Komjathy

  • Adjunct Lecturer
With over 30 years of experience in corporate leadership, consulting and coaching, Betsy has a proven track record of helping individual clients and teams achieve success by mastering the art of powerful communication. Her approach combines a research-based framework with practical tools and techniques that leaders can use in real-world business scenarios.

Beginning in 2019, Betsy brought her coaching, consulting, training and facilitation experience to students at Babson College as a communication coach in the Babson Speech Center. In the Speech Center, Betsy works with undergraduate and graduate students to enhance their presentation and pitching skills and all aspects of verbal communication. Betsy also frequently guest lectures in classes, to campus organizations and clubs, and assists with pitch preparation and judging for Babson community competitions.

Her work has been profiled in several magazines, including “How to Deliver the Big Pitch” in Fast Company; “Quick Pitch” in American Way, American Airlines' in-flight magazine; and in Impress, a Forbes special interest publication.

She will be teaching the undergraduate Business Presentations class beginning Spring, 2024.
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Ellie Kyung

  • Associate Professor
Ellie J. Kyung is an Associate Professor in the Marketing Division at Babson College. She was previously a Visiting Scholar at The Wharton School at the University of Pennsylvania and an Associate Professor at the Tuck School of Business at Dartmouth. Prior to becoming an academic, Kyung was a consultant with Monitor Group where she worked on client projects focused on marketing and multi-channel strategy and served as co-director of Marketspace's Applied Interface Research Lab. Kyung taught the MBA core marketing course for more than a decade at Tuck and was awarded the Tuck Teaching Excellence Award by the Tuck Class of 2021 for her MBA elective. She currently teaches the MBA core marketing course at Babson.

Consumers frequently make decisions reflecting on past experiences or speculating on the outcome of future experiences. Kyung's research is focused on the question of what shapes people's mental representations when making these reflections and speculations, with the aim of understanding their behavior and decision making. Her interest is in understanding how people's mental representations are shaped by 1) the way in which we ask questions about these experiences, 2) the response alternatives they are provided to answer these questions, and 3) the context in which these experiences in occur. In particular, she is interested how the mental representation of distance, magnitude, speed, and relationships can influence behavioral decision making, with specific implications for survey, technology interface, and communication design.

Kyung's research has been published in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of the Association for Consumer Research, Organizational Behavior and Human Decision Processes, Journal of Experimental Social Psychology, and Psychonomic Bulletin and Review. She serves on the Editorial Board of Journal of Consumer Research and recently received an Outstanding Reviewer Award (2019). She was a co-chair of the Society for Consumer Psychology Conference in 2022 and is currently an Associate Editor for Journal of Consumer Research.

Kyung holds degrees from Yale University (B.A. in Economics, International Studies) and New York University (M. Phil, Ph.D in Marketing). She lives in New Hampshire with her husband and two daughters.
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Laurie Lesser

  • Adjunct Lecturer
Laurie Lesser, M.A. Suffolk University; B.A. University of Massachusetts

Laurie has been teaching communication courses for over 20 years at Babson College in the undergraduate and graduate schools, and consults with many special programs at Babson. Laurie also develops and teaches leadership, communication, and conflict management classes at local colleges. Laurie has served as the Associate Director for Instructor Recruitment and Development at Brandeis University's Graduate School of Professional Studies, and as an advisor and Vice President to a prominent, local non-profit computer training and career development institution. As a current business owner and entrepreneur, Laurie understands the communication involved with developing, leading, and managing her own venture. Laurie's expertise is in management, organization and leadership communication.
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Ken Matsuno

  • Professor
  • Murata Vice President of Academic Affairs and Dean of the College
Dr. Matsuno has taught courses in Babson's integrated first-year MBA program, marketing strategy, marketing communications, global marketing strategy, and marketing research. He has also been a faculty member in both open-enrollment and custom executive programs, such as the one for Biogen-Idec, DSM, Novartis, Toshiba, and the Bio-pharma program. He has served as a consultant in the areas of corporate and marketing strategies in such industries as automobile manufacturing, bio-tech and pharmaceutical, and information technology.

Prior to his academic career, Dr. Matsuno worked at C. Itoh Fashion Systems in Japan, and at Eli Lilly & Co., Indianapolis, Indiana. His research interests include corporate and marketing strategies, business-to-business relationships, and global issues in marketing. His most recent research projects investigate apparent responses and non-responses by businesses to such external forces as aging population, natural disasters, and rising environmental consciousness. His published works can be found in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Product Innovation Management, International Journal of Physical Distribution and Logistics Management, among others.
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Mike McGuirk

  • Associate Professor of Practice
Associate Professor of Practice Mike McGuirk teaches courses that help students bridge the gap between the art and science of marketing. Before joining Babson College in 2020, Mike was a Sr. Executive-in-Residence and Graduate Program Director for the Digital Marketing and Data Analytics master's program at Emerson College. He brings 25+ years of experience helping Fortune 1000 clients identify customer insights that lead to highly successful data-driven sales, marketing, and customer experience programs. Consistently recognized by clients and colleagues for his analytic thought leadership across a broad set of industries. He has led analytic consulting engagements at companies such as General Motors, Harley Davidson, Dunkin, CVS Pharmacy, BP, McDonald's, OnStar, Extended Stay Hotels, Volvo, Cigna Insurance, Microsoft, and many not-for-profit organizations. He has deep expertise in descriptive, predictive, and prescriptive analytic techniques. He also has a proven track record of building and leading successful analytic consulting practices across multiple firms. He was most recently a Partner at iKnowtion (acquired by TTEC) and has led analytic consulting teams at Epsilon and multiple start-ups. He is passionate about analytics and evangelizing the adoption of analytic principles at progressive, customer-centric organizations.
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Helenka Nolan

  • Adjunct Lecturer
Helenka Hopkins Nolan is an Adjunct Lecturer teaching International Business at Babson College. She specializes in international business, marketing, and the intersection of these spheres with the energy industry, climate finance, and the environment. For more than 15 years, Helenka taught at the Culverhouse College of Commerce & Honors College of the University of Alabama, with a focus on international business, globalization, marketing, and strategic communications, developing several new courses. Her work was recognized with an award for outstanding teaching. Her industry experience has included the marketing and development of wind power projects for Kenetech Wind Power and market analyst work for EnergyWorks LLC, a company of Bechtel-Pacificorp, where she evaluated and developed wind power projects in the Americas. For two decades, she has provided independent counsel including business development and strategic planning for businesses in the energy/alternative energy space, such as strategies for clients to monetize carbon sequestration by their natural resource holdings, also known as “carbon offsetting.” Currently, Nolan is implementing the carbon strategy she developed for a natural resource client with domestic and international operations. Helenka has been published in The Journal of Business Ethics and continues to examine the use of renewable energy and its impact on financial performance. She has presented research domestically and internationally. Most recently she presented “Renewable Energy and Firm Financial Performance” at the Copenhagen Business School conference, Sustainability in the Scandinavian Context. Helenka earned an M.B.A from the University of Alabama, including studies at Georgetown University. She received her B.A. from Columbia University.
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Vincent Onyemah

  • Professor
  • Division Chair
Dr. Vincent ‘Vini' Onyemah is Professor of Sales and Marketing at Babson College (Massachusetts, USA), the global leader in Entrepreneurship education. He teaches and conducts research on professional selling, entrepreneurial selling, sales and revenue management, sales force development, and marketing management. Prior to joining Babson College, he taught at Boston University and Lagos Business School. As a teenager, he started two companies and after obtaining a first class BSc honors degree in Civil Engineering from the University of Ibadan, Nigeria, he worked many years in industry before pursuing his academic career. He obtained an MBA from IESE Business School, Barcelona (Spain), an MSc and a PhD in Management from INSEAD Fontainebleau (France). Professor Onyemah's practical selling experience spans over two decades, starting when he was twelve in Nigeria working for his parents, and including work as an independent sales agent in Europe. He has taught and conducted consulting projects in over 25 countries in Africa, Asia, Europe, Middle East, Latin America, and North America. He also consults for the IFC/ World Bank and teaches in several international executive education programs. He was faculty director and field operations director for Babson Entrepreneurship Ecosystem Platform (BEEP), an accelerated growth-focused program for scaling up businesses and economies of cities around the world. In this capacity, he implemented multi-year entrepreneurship ecosystem projects such as Manizales Mas (Colombia), Scale Up Milwaukee (USA), Scale Up Rio (Brazil), Scale Up North-East Ohio (USA), Scale Up Panama, Scale Up Atlantic Canada (Canada), and Scale Up Guatemala (Guatemala). He has scaled over 300 businesses. Vini is cofounder of Growmotor, a business growth intervention program to foster broad-based economic prosperity, health, and wellbeing in underserved communities.
His articles have appeared in Harvard Business Review, Innovations (MIT Journal), Journal of International Business Studies, Journal of Personal Selling & Sales Management, European Journal of Marketing, Journal of African Business, International Journal of Bank Marketing, Marketing Letters, International Journal of Human Resource Management, Journal of Business to Business Marketing, International Marketing Review, Organizations and Markets in Emerging Economies, and the World Economic Forum publication. Vini is coauthor of the first ever book on Entrepreneurial Selling based on a multi-year research project and consulting works conducted in Africa, Asia, Europe, Latin America, Middle East, and North America. The book, Entrepreneurial Selling: the facts every entrepreneur must know, was first published in 2017 by Business Expert Press, New York City, New York, USA. The Spanish version of the book (Emprender y vender: lo que todo emprendedor debe saber) was published in Latin America by IPADE publishing/Editorial LID in 2018. Additionally, he has won a number of research and teaching awards including the M. Wayne DeLozier Best Conference Paper Award, Academy of Marketing Science, American Marketing Association (AMA) Sales SIG Doctoral Dissertation Award, and Boston University's Beckwith Award for Teaching Excellence and Service. Vini speaks seven languages and leads sessions in English, Spanish and French.
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Gary Ottley

  • Associate Professor of Practice
Dr. Ottley has been a full-time faculty member at Babson since 2008. He teaches core marketing courses and multiple electives at both the undergraduate and MBA levels, in multiple formats (full-time, part-time, and blended). He has developed and delivered numerous executive education programs, both prior to joining Babson and as a member of the Marketing faculty.

A Fulbright International Exchange Scholar, Gary worked in marketing consulting for 12 years before coming to Babson. He managed large marketing projects and oversaw the implementation of strategic marketing and pricing initiatives for large Fortune 500 companies and smaller entrepreneurial ventures.

Gary's research interests include socially-conscious marketing, the role of marketing in addressing societal issues, and marketing education pedagogy.
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Kenneth Parker

  • Adjunct Lecturer
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Anne Roggeveen

  • Professor
  • Charles Clarke Reynolds Professor of Retailing and Marketing
Anne L. Roggeveen (Ph.D. Columbia University) is the Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College. She is a Distinguished Visiting Professor in Retail and Marketing at Tecnológico de Monterrey. She served as Joint Editor-in-Chief of the Journal of Retailing (2017-2022), was Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing, Stockholm School of Economics (2015-2020) and served on the American Marketing Association's Academic Council (2017-2020).

Her research interests are in the areas of retailing and pricing. Her research has been widely published including in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing.

She has won a number of awards for her research and teaching. These include the AMA Retail & Pricing SIG Lifetime Achievement Award 2021; AMA Retail & Pricing SIG Service Award 2021; William R. Davidson Journal of Retailing Best Paper Award 2010, 2016, 2018, 2019 (and first runner up 2021, 2022); the Stanley C. Hollander Best Retailing Paper, AMS 2008, 2016; M. Wayne DeLozier Best Conference Paper Award, AMS 2008, 2019; Babson College Faculty Scholarship Award 2008, 2012; Babson Senior Scholar Award 2021; Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, American Marketing Association, Teaching & Learning SIG 2014; and the Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, Academy of Marketing Science 2014.

Dr. Roggeveen currently is an Associate Editor at the Journal of the Academy of Marketing Science and the Journal of Business Research. She also serves on the advisory board of Journal of Retailing, International Journal of Consumer Studies; Psychology & Marketing and on the editorial boards of Journal of Service Research and Journal of Business Research. She has co-edited numerous special issues and organized multiple conferences related to retailing, pricing, and services.

Dr. Roggeveen has taught the MBA core course in marketing, as well as electives in Consumer Insights & Research, Marketing Research, Retailing Strategy, Innovation and Experimentation, Marketing Experiments, and Marketing Strategy. Her industry experience includes work for State Street Corporation, Lotus Development Corporation, First Night, and the Commonwealth Institute in London. She also served on the Board of Directors for Nepa in Stockholm.
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Sharon Sinnott

  • Adjunct Lecturer
  • Director Speech Resource Center
  • Director, Babson College Speech Center
Sharon has a proven record of success as an entrepreneur, administrator, educator and speech consultant. Sharon offers specialized teaching and consulting experience in the area of corporate communication. Her specialty is in public speaking, leadership and managerial communication, persuasion, conflict management, nonverbal communication and generational differences in the workplace. She is a contributing author to the communication textbook "Communicating Well." She has taught at Babson College for over two decades in the undergraduate and graduate programs and at Babson's School of Executive Education. She is currently the Director of Babson College's Speech Center. The Speech Center is designed to increase the effectiveness of students' communication skills. Sharon was the founder of two businesses: Placements Plus and Sinnott School. Sinnott School was a non-profit school, where her training and placement programs for the economically disadvantaged adults and teens and corporate employees won wide acclaim during the 25 years of service. Sharon has also served as a Principal for an elementary school. Sharon is a graduate of Bryant University and Emerson College.
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Niren Sirohi

  • Adjunct Lecturer
Proven success leading strategic cross functional initiatives, enabling change, and driving business impact for global organizations and consulting firms. An innovative and creative thinker who transforms data into business value and drives data-related change, leveraging diverse industry experience to provide scalable technology solutions that support growth and business objectives. Adept at bringing teams and leaders together to work effectively towards achieving shared organizational objectives. Trusted partner to executive stakeholders and internal teams, evangelizing the power of data to inform decision-making, improve processes and drive revenue. Recognized for a collaborative, straightforward management style and developing and coaching high-performing teams.

My additional areas of expertise are: Strategic Planning and Execution, Analytics Product Development, Cloud Infrastructure, Business Development, Artificial Intelligence, Machine Learning, Strategic Communication, Negotiation and Coordination, Portfolio Management, Process Design, Business Intelligence, Data Governance, Information Architecture, Customer Experience, Project Operations, Cross-cultural Proficiency and Team Building.
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