Entrepreneurial Thought and Action® (ET&A™)

Entrepreneurial Thought & Action

Entrepreneurial Thought and Action® (ET&A™) is a proven methodology for developing the skill set and mindset needed to not just launch a new business, but also make change in an established company, lead a team, or create social impact. It allows leaders to effectively navigate uncertainty by continuously taking action in order to move forward.

Balancing Prediction & Creation to Navigate Uncertainty

Traditional models of entrepreneurship have conditioned us to default to prediction: analyze what’s happened in the past to better predict the future. The fear of failure looms large, leaving little room for creativity.

But practicing Entrepreneurial Thought and Action allows you to balance both prediction and creation, so you can act even when you are faced with deep uncertainty. It also allows you to experiment and test quickly, making failure a step in the process—not the end of the road. Instead, failure becomes a means to acquiring more data so that we can quickly iterate or pivot toward smarter solutions rather than assume a solution doesn’t work or, worse, give up.

A Practice-Based Approach to Entrepreneurship

No one is born with an entrepreneurial gene. The skills necessary to become an entrepreneurial leader—risk management, continuous learning, deep collaboration—aren’t reserved for a certain class, race, or gender. It doesn’t require dropping out of school to launch the next unicorn. Anyone can practice and develop entrepreneurial competencies and skills.

You can apply it to innovating within a family business, creating a charity, or solving global social issues. ET&A allows for the establishment of sustainable organizations that can have a positive impact on the economy, but also the environment and society.

What Entrepreneurial Thought and Action Looks Like

Entrepreneurial Thought and Action starts with what gets you up in the morning. What are you passionate about? 

Instead of overly planning and analyzing, you have three action steps you can take:

  1. Start with what you already have. What do you already know? What about your past experiences can help inform your next steps?
  2. Calculate how much you are willing to put on the line. Instead of asking how much you want to make, ask how much am I willing to spend?
  3. Invite others on the journey. Get advice and feedback from colleagues; ask for assistance or moral, emotional, and financial support.

With each action you take, you get feedback, ask questions, get results, and then recalibrate where you need to go next. ET&A is not a linear pathway; it’s iterative.

Method of ETA Graphic

Entrepreneurial Thought & Action (ET&A) is a method that can be practiced to embrace and confront uncertainty rather than avoid it. It emphasizes smart action over planning. It emphasizes moving quickly from the white board to the real world. It’s a method that can be learned and should be repeated.”

– Heidi M. Neck, Ph.D. Professor of Entrepreneurship at Babson

Practicing Entrepreneurial Thought and Action Develops Entrepreneurial Leaders

Traditional views of leadership focus on a lone leader, inspiring a troop of followers toward a goal—too often profit- or money-driven. These leaders may be rule enforcers, boundary setters, or goal determiners (or all three). 
 
But the world has changed. Successful leaders today use the ET&A methodology to develop into entrepreneurial leaders.
 
Entrepreneurial leaders are connectors and collaborators. They put people first–inside and outside their organization. They have strong emotional intelligence and know how to tap into it. Their goal is not to generate economic value at the expense of social value, but to create positive change by creating both. 
 
These leaders have a reason for waking up in the morning that goes deeper than profit. They know to be sustainable in the long run, they need to stay focused on their desired impact in the world.

Why Entrepreneurial Leadership Matters

Why Entrepreneurial Leadership Matters

Entrenched models of leadership—not the leaders themselves—are failing society. With the right leadership model, we can solve the world’s biggest challenges from climate change to poverty and hunger.

Entrepreneurial Thought & Action at Babson

Babson has infused ET&A into coursework at every level—from undergraduate and graduate classes to executive education programs—so that leaders can create, identify, assess, shape, and act on opportunities in a variety of contexts and organizations.

Starting on their first day, every undergraduate Babson student begins to experience ET&A via the Foundations of Management & Entrepreneurship (FME) course. FME is a yearlong course that allows students to develop, launch, and manage a new business venture.

The cornerstone of the Babson graduate experience is being able to practice ET&A in real-world settings. That may mean consulting at home or abroad through the Babson Consulting Experience or The Management Consulting Field Experience. Or it may mean getting feedback from investors on your venture during B.E.T.A. Challenge or Rocket Pitch.

ET&A is infused into executive education programs so that individuals and teams can address organizational challenges—despite change or uncertainty. Babson subject matter experts work across four focus areas: entrepreneurial leadership, entrepreneurship, inclusive leadership, and strategic innovation.

Working with institutions in more than 80 countries, the Babson Academy empowers educators around the world to teach entrepreneurship. Online and in-person programs are framed by Entrepreneurial Thought and Action, giving educators, administrators, and students an increased capacity to recognize and exploit entrepreneurial opportunity.

Babson Thought & Action

Drawn by Diversity, She’s Focused on Solving Human Trafficking

Drawn by Diversity, She’s Focused on Solving Human Trafficking

As a first-generation college student, Tiffany Ramsarran ’24 was looking for a business school that emphasized diversity, and a place where she could tackle the global issue of human trafficking. Babson College supplied both.

Babson Resources Help Grow MBA Student’s Startup on Campus

Babson Resources Help Grow MBA Student’s Startup on Campus

After 13 months of physical labor and networking, Connor Harbison MBA’22 has cultivated fresh herbs and gardening structures at Babson College this fall.

Babson Accelerators Drive Ventures—and the Leaders Behind Them

Babson Accelerators Drive Ventures—and the Leaders Behind Them

Maeve Rabbitt MS’21 is deeply committed to her venture, the sustainable apparel brand Mauve the Label. She plans to produce and start selling her first collection of sweatshirts by March 2022 and is hard at work developing manufacturing relationships.

Learn More About Babson

Dive deeper into Babson’s more than 100-year history of entrepreneurship education, plus see where we’re heading next.