MBA Concentrations

MBA in Business Analytics

A concentration in business analytics gives you the skills you need to make data-driven decisions throughout your career. Course work in data management and data analytics ensures students in the MBA analytics concentration are exposed to a range of techniques and tools.

Where Will an MBA Analytics Concentration Take You?

Research from the McKinsey Global Institute reveals that data-driven organizations are 23 times more likely to acquire customers, 6 times as likely to retain customers, and 19 times as likely to be profitable as a result. Employers of all sizes, in all industries, know that now is the time to get smart about data. MBA analytics graduates often pursue careers as analysts, contributing to the decision-making and leadership teams within their organizations.

Over the course of your MBA data analytics concentration, you will cover topics such as data science, business intelligence, data visualization, and programming. You will also apply the analysis skills you learn to industries such as finance, healthcare, and marketing.

Babson's Academic Centers and Institutes

Babson's academic centers and institutes provide students with experiences, mentors, events, resources, and more. Through the Centers, students put the concepts they learn in class into practice in the real world. 

Get to Know Babson’s MBA in Business Analytics Faculty

The business analytics concentration faculty are experts in AI, data analytics, digital transformation, and more. When they’re not in the classroom, they conduct groundbreaking research, consult for companies and startups, and publish in leading media outlets and academic journals.

Tom Davenport

The AI Advantage

Professor Tom Davenport teaches an Artificial Intelligence for Business course and says that if you really care about the success of your business, the time to pursue AI technology is now.

The data analytics courses I took all emphasized how important it is to frame the analytics process within a business decision and outcome first, instead of just looking at the data and trying to find a story.
Jeremy Hill MBA ‘20
Business Analytics Concentration

MBA in Business Analytics Concentration Curriculum

The Business Analytics concentration is 12 credits and is designed to provide advanced skills and techniques that can be applied to discipline-specific and more general business problems. This concentration leverages the importance of data analytics and enhances it with the business and advanced analytical skills that today's organizations demand for decision making.

In addition to the three courses from groups A, B and C, students can complete 12 credits towards the concentration either by taking more courses from groups A, B and C, or by choosing electives from the approved list in Group D. 

You must choose at least one course from the following:

  • QTM9515 Introduction to Machine Learning Methods for Business (1.5 credits)
  • QTM7571 Business Intelligence, Analytics, and Visualization (3 credits)
  • QTM6300 Data Exploration and Analytics (3 credits)

You must choose at least one course from the following:

  • MIS6300 Programming for Business Analytics (3 credits)
  • OIM7501, Intro to Database Mangement (1.5 credits) 
  • OIM9530 Competing on Analytics using Technology (1.5 credits)

You must choose one of the following courses:

  • ECN7520 Economic and Financial Forecasting (3 credits) or ECN6300 (3 credits)
  • MKT7506 Marketing Analytics (3 credits) or MKT6300 (3 credits)

You may choose from the electives below to complete your concentration requirements.

  • ECN7500 Managerial Economics: Competing to Win (3 credits)
  • ECN7510 Financial and Macroeconomic Data Analysis (3 credits)
  • ECN7555 Health Care: Markets, Analytics and Strategies (3 credits)
  • MBA7515 Enterprises 2.0 Building Social Networks (3 credits)
  • MOB7509 Decisions (3 credits)
  • MKT7510 Marketing Research and Analysis (3 credits)
  • MKT7542 Digital Marketing (3 credits)
  • MKT9501 Strategy & Tactics of Pricing (3 credits)
  • OIM7501, Intro to Database Mangement (1.5 credits)
  • OIM7525 Agile Experimentation (1.5 credits, or 3 credits)
  • OIM7545 Artificial Intelligence for Business (3 credits)
  • OIM7546 Analytical Managers and Organizations (3 credits)
  • OIM7565 Blockchain Venture (1.5 credits)
  • OIM9550 Innovating with Wearable Technology (1.5 credits)
  • QTM7575 Financial Modeling (3 credits)
  • QTM9501 Business Forecasting (1.5 credits)
  • QTM9505 Financial Simulation (1.5 credits)
  • QTM9510 Optimization (1.5 credits)
  • MFE7500 MCFE in Business Analytics (3 credits): requires the approval of a Business Analytics Concentration coordinator

Additional Information

For more information on the business analytics concentration coursework, requirements, or for other questions, please contact Professor Dessi Pachamanova.

Looking For A More Specialized Business Analytics Degree?

Learn more about our Master in Business Analytics, a STEM-designated degree offered in both 9 and 16 month formats. Learn how to synthesize and draw insights from complex data, enabling you to tell an effective story and impact business strategy.

Looking for Advice?

We’ve collected our best graduate school advice to help make the process of deciding between programs a little easier.

Get in Touch

Want to know more about Babson's graduate programs? Let's Talk. 

International students, include your country code

By submitting the form, you agree to receive communications from Babson College and our representatives about our degree programs and certificates via phone, email and/or text message. You can unsubscribe at any time.


Contact Us

Domestic: 781-239-4317

International: 800-488-4512