How to Generate Ideas That Work
Explore award-winning Babson professor Heidi Neck’s research on the IDEATE method, a toolkit to help students grow their opportunity generation skills.
An entrepreneurial mindset doesn’t just require critical thinking skills—it is an outlook that combines the ability to find or create new opportunities with the courage to act on them.
Through the Entrepreneurial Mindset course, students can deepen their innovative and creative thought and action practice with the help of techniques developed by expert faculty members at the No. 1 college for entrepreneurship in the United States. This entrepreneurship course empowers students to navigate uncertainty and ambiguity, while also embracing new ventures that arise under such conditions.
Developing an entrepreneurial mindset requires practice, so this course encourages action, learning, and building in order to begin developing the courage to act on entrepreneurial opportunities in the future.
Explore award-winning Babson professor Heidi Neck’s research on the IDEATE method, a toolkit to help students grow their opportunity generation skills.
This course is designed for bachelor's degree students from all disciplines who want to develop an entrepreneurial mindset and learn how to create and identify new business opportunities.
Upon completion of the program, students will receive a certificate of participation from the Babson Academy.
This interactive online course consists of five collaborative online live sessions, and four hours per week of independent assigned work through Babson’s Canvas platform. All live sessions will begin at 9 a.m. ET.
Cost: $495
Check with your school administrator to see if you qualify for a Collaborative Member discount code.
Cost includes access to the Food Truck Challenge Simulation.
This program is led by Eliana Crosina, PhD, Assistant Professor in the Entrepreneurship Division. She holds a Bachelor of Science in Business Administration and a Master in Business Administration from Babson College, as well as a Master of Science and a Ph.D. in Organization Studies from Boston College. Prior to academia, she worked in the for-profit sector as an investment banker, as well as in the not-for profit sector, managing international development projects.
Crosina's research interests lie at the intersection of identity, entrepreneurial behavior, and cognition. She tackles these issues through largely qualitative methods in two main research streams: (1) examining novel processes of identity; and (2) exploring organizing dynamics in nascent entrepreneurial contexts. Her recent research includes a study of former Lehman Brothers' bankers career experiences after the demise of Lehman Brothers; an ethnography of first time founders in the process of launching their ventures from the same coworking facility; and a longitudinal field study examining the development trajectories of nascent entrepreneurial firms.
Her work has appeared in outlets including the Academy of Management Journal, the Annual Review of Organizational Psychology and Organizational Behavior, and Harvard Business Review. In 2016 her dissertation research was awarded a fellowship from the Kauffman Foundation.
Course materials are provided via Canvas, Babson’s online learning portal. Materials will be made available to participants approximately one to seven days prior to the first live online session, depending on the amount of pre-work that participants are expected to complete in advance.
The schedule will be sent to registered participants in the registration confirmation email (see the link in your confirmation email to the EVERYTHING YOU NEED TO KNOW document).
We highly recommend that participants join the live online sessions. It is an opportunity to ask questions, participate in rich discussion, and learn from the experience of your program peers. Session recordings will not consistently be available, and as such, it is expected that participants engage live in the virtual sessions.
Live sessions will be delivered via WeChat and Zoom.
Prior to each virtual session, please ensure you are prepared with the following:
Additional, detailed instructions will be provided on Canvas. Babson staff will be online and available to assist you, and will identify themselves during each live online delivery. Contact the staff via the chat function for help, or email them if needed. Contact information is available in the EVERYTHING YOU NEED TO KNOW document.
Course materials on Canvas will be available for six months following the completion of the program.
Payment is due in full at the time of registration. Babson accepts Visa, MasterCard, or American Express.
Discounts on Babson Academy courses are available for the following:
Please email BabsonAcademy@babson.edu for more information and for discount codes before registering. In addition, please note that discounts cannot be combined.
Yes, we can customize a program to your company’s specific needs from our diverse certificate and courses portfolio. Please email BabsonAcademy@babson.edu for additional information.
Each program participant receives a certificate of completion. We invite participants to add the program to their LinkedIn profile. Note that a certificate will not be provided if there is insufficient evidence of participation.
We do not offer translation in our programs. Although we do not require the TOEFL, all Babson Academy programs are taught in English, so it is a prerequisite that you speak, read, and write English proficiently.
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Registration changes must be requested in writing to Babson Academy.
*Substitutions and transfers are subject to approval to ensure that participants and programs are suitable.