FME Snapshot: Reduce Reuse Rebound
The Product: An attachable mini-basketball hoop that encourages children to create fun lifelong recycling habits.
The CEOs: Natalia Castellanos ’21 (Guatemala City, Guatemala) and Reed Goldstein ’21 (Minneapolis, Minnesota)
The Inspiration: Only 23 percent of plastic was recycled in the U.S. in 2016, a statistic that made the team realize recycling is not practiced as much as it should be, and awareness needs to be created.
The Obstacles: It was a big deal deciding which manufacturer to go with. The team reached out to companies around the world and had to consider quality, cost, and shipping concerns. In order to make a final decision, everyone on the team had to be willing to compromise.
The Takeaways: Things will never go as planned, and that’s not a bad thing. Creating a real business is complicated, and it was extremely eye-opening to realize how important every team member is to the success of the company.