Marketing

MKT7800 Marketing
2 Credits (Core MBA)If you have taken and passed MKT7200, you cannot register for MKT7800, as these two courses are equivalent

With ET&A as its underpinning, the course is divided into three general parts. We begin the course with a big picture view of marketing in the 21st century. The middle part of the course will focus on what we marketers call the 4 Ps - product, place, price, and promotion. The course wraps up by understanding the need to constantly assess marketing's performance.