4 General CreditsThis hands-on workshop gives students the opportunity to plan a crowdfunding campaign for a creative project or entrepreneurial venture. Online crowdfunding builds community around innovative projects by organizing stakeholders and leveraging in-person and online social networks. Goals of crowdfunding include stakeholder alignment, concept testing, product pre-selling and venture de-risking. Students work individually or as part of a team to design a crowdfunding campaign which at students' discretion may be executed following the workshop. Students are expected to meet high standards and the focal point of the course is the production and refinement of a pitch video developed based on stakeholder engagement and opportunity shaping. The course integrates emerging research on crowdfunding and ongoing developments in the industry.
Prerequisites: Students must be at least second semester sophomores.
- Program: Undergraduate
- Division: Entrepreneurship
- Level: Advanced Elective (UGrad),Advanced Management (UGrad)
- Course Number: EPS3518
- Number of Credits: 4