MKT9502 Pricing in the Information Industries
1.5 Intensive Elective Credits
Pricing as a managerial discipline draws on many domains of knowledge - economics, consumer behavior, marketing, strategy, managerial accounting, law, and so on - and, as customers or as managers, we all have some experience in the taking and/or setting of prices. In this context, offerings of the information (read "content") industries present an interesting challenge since intuition, conventional rules of thumb, traditional models, and plain-vanilla theories do not immutably apply. With this as backdrop, the 1.5-credit "Pricing in the Information Industries" intensive course offering will focus on five topics: (1) pricing principles, (2) pricing and information products, (3) product-line pricing, (4) pricing and bundling, and (5) pricing in the presence of network effects.

Prerequisites: MKT7200 or MKT7800 or equivalent core

  • Program: Graduate
  • Division: Marketing
  • Level: MSBA Elective (Grad),Graduate Elective (Grad)
  • Course Number: MKT9502
  • Number of Credits: 1.5

SME2021 Finance
3 Intermediate Management CreditsSME finance is designed to develop student understanding of the role of finance in the management of a business venture. Effective financial management, whether performed by the general manager in a small business, or by the finance organization in a large corporation, is necessary if a venture is to succeed and grow. A successful financial manager must have skills, abilities, tools, and a theoretical understanding in many areas, including valuation, financial forecasting, capital budgeting, investor expectations regarding risk and return, the cost of investor supplied capital, and financial strategy. Student skills will be developed in all of these areas in the SME finance stream through readings, lectures, class discussions, exercises, and an analytical project. A successful financial manager must also understand the venture's economic environment, its products, services, and market position, its operational capabilities, and its organizational behavior characteristics. The SME finance stream will link financial management analysis and decisions to these other critical functional areas, so the student will understand its part in achieving overall success for the venture.

Prerequisites: ACC1000 and QTM1000

  • Program: Undergraduate
  • Division: Finance
  • Level: Intermediate Management (UGrad)
  • Course Number: SME2021
  • Number of Credits: 3

FIN2000 Finance

4 Intermediate Management Credits

**Students who took SME2021 cannot take this course as they are equivalent.**

FIN 2000 Principles of Finance helps students understand the role of Finance in the management of business ventures and in their daily lives. Effective financial management, whether performed by the general manager in a small business, or by the finance organization in a large corporation, is necessary for ventures to succeed and grow. A successful financial manager must have skills, tools, and perspectives in many areas, including valuation of stocks and bonds, capital budgeting, investment risk and return, the cost of investor-supplied capital, and capital structure. A successful financial manager also must appreciate the key characteristics of a venture - including its products, services, market position, and purpose - and the economic and social environment in which the venture operates. Accordingly, this course links financial analysis and decision-making to critical contextual factors, allowing students to understand the part played by Finance in the overall impact of ventures. Throughout the topic coverage, connections between managerial Finance and personal Finance are recognized and explored, facilitating development of essential financial literacy capabilities. Competency will be developed through readings, lectures, class discussions, and exercises.

Prerequisites: ACC1000 AND AQM1000

  • Program: Undergraduate
  • Division: Finance
  • Level: Intermediate Management (UGrad)
  • Course Number: FIN2000
  • Number of Credits: 4

ECN2000 Principles of Macroeconomics
4 Intermediate Liberal Arts Credits
Understanding the economy requires knowing what affects key variables such as output, employment, prices, interest rates and exchange rates, how these variables are measured, and how they fluctuate with the national economy over the business cycle. Students in ECN2000 will master these concepts, as well as understand the impact of inflation, deflation, recessions and trade imbalances on the economy. Students will be introduced to social challenges such as poverty and income inequality. They will also gain an introductory understanding of the banking system, money creation and the tools of monetary, fiscal and trade policies used by governments to manage sustainable growth in the context of the international economy.

Prerequisites: None

  • Program: Undergraduate
  • Division: Economics
  • Level: Intermediate Liberal Arts (UGrad)
  • Course Number: ECN2000
  • Number of Credits: 4

MKT2000 Principles of Marketing

4 Credits

**This course is equivalent to SME2011. Students who took SME2011 cannot take this course.**

Marketing is involved with the task of ethically marketing products and services in a global environment. In order to survive in the contemporary business world, organizations have to continually bring new ideas and products/services to the market - think creatively, act entrepreneurially and utilize analytical rigor. The Principles of Marketing course will examine how marketers can recognize and utilize changes in the political, economic, social, and technological environments to identify and target opportunities; how to develop and communicate value propositions; and how to develop successful marketing strategies. These strategies will emphasize market analysis and the Four Ps (product, pricing, place, and promotion). Students will also be introduced to the analytical tools and methods crucial to understanding the role of these variables in achieving marketing goals and reaching performance metrics. This stream will also explore issues associated with: social media, marketing research and marketing analytics, buying behavior, market segmentation, branding, retailing, value-based pricing, advertising, sales, and other marketing topics as they are applied to the management of marketing goods and services. Methods of instruction will include lecture, discussion, experiential (involvement) learning, and integrative teaching.. Methods of assessment will include: quizzes, presentations, exams and participation. The material and the various methods of instructions are guided by Babson's learning goals.

Prerequisites: FME1000

  • Program: Undergraduate
  • Division: Marketing
  • Level: Intermediate Management (UGrad)
  • Course Number: MKT2000
  • Number of Credits: 4

SME2031 Microeconomics
3 Intermediate Core Credits
Microeconomics examines the decisions made by consumers, firms and governments in allocating scarce resources. Raw materials are not available in infinite quantities; neither are human labor and productive capital. Managers must deal with real-world constraints in making decisions about production and pricing, while consumers are subject to the constraints of income and prices in satisfying their needs and wants. Governments must set basic rules for an economy, provide certain goods and services, and deal with issues of taxation, income distribution and inequality when determining how a country's resources will be used and who benefits from those resources. The Microeconomics curriculum introduces us to the rules and principles that help guide allocation decisions, and focuses particularly on the role of markets.

Prerequisites: None

  • Program: Undergraduate
  • Division: Economics
  • Level: Intermediate Management (UGrad)
  • Course Number: SME2031
  • Number of Credits: 3

ECN2002 Principles of Microeconomics
4 Intermediate Management Credits

**This course is equivalent to SME2031. Students who took SME2031 cannot take this course.**

Microeconomics examines the decisions made by consumers, firms and governments in allocating scarce resources. In a market economy, most allocation is determined by buyers and sellers coming together in markets. In this course, you will delve into the guiding principles that explain both consumer and firm behavior in markets for goods and services. Managers must deal with real-world constraints in making decisions about production and pricing, while consumers are subject to the constraints of income and prices in satisfying their needs and wants. Microeconomic principles also highlight the roles that governments play in the markets as they try to increase the general welfare by, for example, setting rules for the market or providing goods and services the market cannot efficiently provision. This course also examines the nature of competition and how the level of competition in a particular market affects output, prices and profits.

Prerequisites: None

  • Program: Undergraduate
  • Division: Economics
  • Level: Intermediate Management (UGrad)
  • Course Number: ECN2002
  • Number of Credits: 4

LAW3605 Privacy Law
4 Advanced Liberal Arts Credits
From the scandal surrounding Cambridge Analytica's alleged use of personal data from Facebook
users, Edward Snowden's whistleblowing about the NSA's surveilling the lives of average citizens,
Google's scanning email content to help marketers engage in target advertising, to police use of
DNA data on ancestry sites to track alleged criminals - we live in an age where privacy is in short
supply. Nevertheless, the U.S., and lately Europe more so, have laws that place a high value on the
privacy of their citizens. These laws try to strike a balance between honoring individual privacy, free
speech, and creating economic growth and innovation that comes from monetizing private data.
This course will explore privacy law, with a special focus on helping students cultivate the requisite
leadership skills to develop forward thinking company privacy policies, greater individual awareness
and empowerment over the use of their own data, and public policy. We will examine relevant
leading technological developments, the internet, US domestic and global privacy law, and the
cultural context in which these areas operate. Topics will include the US Constitution, free speech,
intimacy and privacy, racial and DNA profiling, health records privacy, copyright law, tort law,
wiretapping laws, anonymity, government records and public access, fair credit reporting, employer
monitoring of employees, student records privacy, and new European laws on data mining and
protection and cyber security. Note that this is also a writing intensive class, which will help
students develop and enhance their writing skills through various kinds of writing assignments.

Prerequisites: LAW1000

  • Program: Undergraduate
  • Division: Accounting and Law
  • Level: Advanced Elective (UGrad),Advanced Liberal Arts (UGrad)
  • Course Number: LAW3605
  • Number of Credits: 4

FIN3504 Private Equity

4 Advanced Management Credits

This course will provide students with the opportunity to develop a practical understanding of the private equity industry and related topics generally in the venture capital industry. The course will focus on various phases of activity including fund organization, prospecting, valuation, LBO modeling, negotiating skills and exits. The course will also provide students with an understanding of careers in private equity and related industries. The course is designed to enable students to practically apply financial theory in a way that is consistent with industry practices, techniques and professional expectations. As such, the class will utilize case studies involving real companies and will have a heavy emphasis on the practical financial research skills relevant to private equity, and how industry-specific issues are addressed by private equity professionals.

Prerequisites: Any FIN3000 level course

  • Program: Undergraduate
  • Division: Finance
  • Level: Advanced Elective (UGrad),Advanced Management (UGrad)
  • Course Number: FIN4504
  • Number of Credits: 4

COM3501: Proactive Crisis Management and Communication

4 advanced electives credits

Proactive Crisis Management and Communication focuses on the key elements of crisis and issues management - before, during and after a crisis. In an age when a company's every move is subject to instant, unfiltered, and global scrutiny and attack, the need for effective, proactive crisis management is greater than ever.

Prerequisites: MKT2000

  • Program: Undergraduate
  • Division: Marketing
  • Level: Advanced Elective (UGrad),Advanced Management (UGrad)
  • Course Number: COM3501
  • Number of Credits: 4