Product Design & Development

OIM7555 Product Design and Development
(Formerly MOB7555)
3 Elective Credits

If you took and passed MOB7555, you cannot register for OIM7555, as these two courses are equivalent

Product Design and Development (PDD) is an integrated management course that provides students with a field-based understanding of the fundamentals of conceiving, evaluating, and developing successful new physical products. One works in a team-based environment learning how to translate a new product idea into a product concept and final design. The course extends the design toolkit introduced in core MBA courses, preparing students to create final working prototypes to be used to pursue funding for venture launch.

Weissman Foundry resources are used extensively to develop product prototypes. Student teams propose projects or are matched with projects in collaboration with participating client companies. The course culminates in the MBA Product Design Fair where teams present final product prototypes.

The course covers emerging topics and tools in sustainable product design as well as the use of generative artificial intelligence in the design process. While there is some case-based learning, the primary focus is on experiential learning through creating new products. The course is particularly relevant for students interested in launching ventures based on physical products, those seeking employment in companies with a product focus, those wishing to learn more about the design and innovation process through engaging in a semester-long development project, and those interested in product management roles.

(3.0 Credit Hours)

This course is typically offered in the following semesters: Spring

Prerequisites: None