MKT7500 Social Media and Advertising Strategy
(Formerly Marketing Communications)
3 Elective CreditsHow do customers learn about or build the desire to pick one product or service from another? The answer is social media and advertising. Making a great product or providing superior service is not enough if no one knows about it. IN the 21st century, traditional advertising strategies are not enough. Now companies need to have social media strategy at the center of their advertising planning. You should take this course if you want to learn how to effectively communicate about your product or service to your target segment(s) across social media platforms and how to coordinate your overall advertising strategy.

Examines the nature and role of social media platforms and advertising strategies, focusing on the goals and uses of advertising, sales promotion, public relations, and direct marketing, in achieving the communications objectives of marketing. This course first explores online consumer behavior and microtargeting, then discusses content and creative strategy planning. The course will then examine how to apply these strategies to various social media platforms such as YouTube, Facebook, Instagram, LinkedIn, Pinterest, and others along with integrating with traditional media. Students will be involved in determining the promotional budget, creating a message strategy, planning the social media mix, targeting communications to select market segments, executing the promotion program, and measuring overall effectiveness.

Prerequisites: MKT7200 or MKT7800

SEN1305 Social Media Etiquette for Business Professionalism(Senior Instructor: Will Hallock) Due to the growing ability to connect with others via social media, individuals' online behavior is becoming increasingly important in the professional setting. Whether during the job search or in everyday communication, social media etiquette is an essential skill for success. This course incorporates a combination of theory (through scholarly articles and publications) and application (through frequent class activities such as practice professional emails, social network profile assessments, and mock social media networking activities), with a heavier emphasis on the latter portion.

Course Schedule:
Friday, January 31 - Effective Email Communication
Friday, February 7 - Using LinkedIn to Highlight Your Skillset
Friday, February 14 - Developing Your Professional Brand on Twitter
Friday, February 21 - Building Your Network on Facebook
Friday, February 28 - Professional Presentation Strategy
Friday, March 7 - Showcase of all Senior-Led Seminars

NST2085 Socio-Ecological Prairie Systems
4 Intermediate Liberal Arts Credits

**NST2085 AND LVA2085 are two separate courses and students are held responsible to register for the course that they would like to receive credit for.**

Socio-ecological systems (SES) are linked systems of people with nature, emphasizing that humans must be seen as a part of, not apart from nature. This course will explore the nature of the prairie, both as a socio-ecological system and as a subject for exploration and contemplation for visual and literary artists. Before the Euro-American (un)settlement of the North American middle west-about 150 years ago-the tallgrass prairie extended for approximately 145 million acres from Canada to Texas. Now, after several generations of overgrazing, plowing, and the intensities of agricultural production, there remains less than 5% of what some scientists call our most endangered ecosystem. We will investigate how prairies function, study the causes and consequences of related ecological patterns and processes in prairie landscapes, describe both the loss and restoration of prairie environments, and appreciate the potential for the role of the arts in naming, analyzing, and imagining solutions relating to the examination and repair of prairie systems. Studying SES allows for the development of important skills for future leaders, such as approaches for incorporating uncertainty, nonlinearity, and self-reorganization from instability. Transdisciplinary approaches will be employed to address complex temporal, spatial, and organizational scales to investigate real world challenges.

Prerequisites: NST1 and FCI1000 and WRT1001

SES2000 Socio-Ecological Systems

4 Credits

Special Topic Descriptions: https://babson.sharepoint.com/:w:/s/SESTeachingFaculty/EWYrFfzN_uZDhS_m8w-TmAcBP35aZg1XkbeRQAjsQ7HapQ?e=pc4LSt&CID=4F7F0C1A-ED6A-4E61-9AB9-A0476C8E2B98

This co-taught course will integrate across the social sciences and ecological sciences to focus on socio-ecological systems(SES), which are linked systems of people with nature, emphasizing that humans must be seen as a part of, not apart from nature. These connected systems are complex, adaptive, and are governed by feedbacks within and between social and bio-physical processes. Studying SES allows for the development of important skills desperately needed for future business leaders, such as approaches for incorporating uncertainty, nonlinearity, and self-reorganization from instability. Students will be taught systems thinking and how to identify and develop an understanding of the interdependent and interrelated structures and feedbacks of dynamic systems. Transdisciplinary approaches will be employed to address complex temporal, spatial, and organizational scales to investigate real world challenges. Beyond just social impact businesses or corporate social responsibility, teaching system dynamics for sustainability allows students to develop as system change leaders.

This course will directly address the new integrated sustainability theme and will provide a strong background for all of our students in integrative systems thinking, ecological integrity, and structural injustice. Students will be introduced to the UN Sustainable Development Goals, Planetary Boundaries Framework, resilience strategies, and leverage points for systems-based change for sustainability. Students will also learn concept mapping techniques as a way of visually representing complex systems, their relationships, and indirect connections and feedback effects. The skills learned can then be expanded and built from in subsequent elective courses. There are multiple content versions of this course including Climate Systems, Food Systems, Natural Disaster and Resilience Systems, Prairie Systems, Urban Systems, and Water Systems that are offered across different semesters.

Prerequisites: NST 10XX and FCI 1000 and WRT 1001

NST2090/ECN2690 Socio-Ecological Systems: Feeding the Modern United States
4 Intermediate Liberal Arts Credits

The sustainability of local, regional, national, and global food systems hinges on the full scope of the system's environmental resilience and safety. Climate change, and ongoing human contribution to climate change via industrialized agricultural practices, has resulted in increasing food insecurity and shifting agricultural priorities in the US and around the world. Using interdisciplinary frameworks, we will explore food and agricultural practices, the pursuit of policy goals, and the impact of government interventions. Considering the food system's many stakeholders, we will examine food production, trade, manufacturing, safety, nutrition, and waste. We will investigate hunger and food security, access to food, and the impact of demographics such as location, economic disadvantage, gender, age, and race/ethnicity. We will analyze social and environmental stressors across the food system, focusing on policies and practices that have the potential to alleviate poverty and inequality.

Prerequisites: NST1 and FCI1000 and WRT1001

SOC4620 Sociology of Health and Medicine
4 Advanced Liberal Arts CreditsThis course exercises the sociological imagination in understanding how health, illness, and healthcare, are socially constructed. This construction occurs at a local, national, and international level, at the interplay of culture, policy, service, and business. By examining both health and health systems, students will gain an understanding of how an individual's health both shapes their navigation through society, and is affected by the society they navigate. We will examine this phenomenon at the interpersonal, structural, and international level. Our course will begin by understanding health and healthcare as a fundamentally social process - one that is affected by both the history of society at large and systems of inequality inherent to that society. We will then explore how these phenomena translate (or do not translate) in an international capacity. Finally, we will examine the process behind manufacturing health and healthcare, before exploring what can be done about health inequalities.

Through in-class discussions and writing assignments, students will gain a more critical understanding of health and health systems as a process, rather than as stagnant entities. We will analyze the intersecting roles of the family, culture, education, authority, gender, race, social class, ideology, economic commensuration, and nation of origin in the process of health - and how each of those in turn affect the business of healthcare and system of healthcare delivery.
By the end of the course, students will be able to:
v Explain sociological theories of illness in the context of real-world experiences
v Thoroughly understand the impact of the social world on the manufacturing of healthcare, the roles of health/illness to individuals, and the processes of (de)medicalization
v Describe the role of intersecting systems of disadvantage and cultural meanings on health treatments and outcomes
v Effectively critique competing mechanisms to address various 'health crisis'
v Responsibly apply empirical findings to current policies and discourse

Prerequisites: Any combination of 2 ILA (HSS, LTA, CSP, LVA, CVA)

HSS2006 South Asian History
4 Intermediate Liberal Arts CreditsHistory has been the unfortunate ground on which many of South Asia's fiercest political battles have played, and continue to play themselves out. This course considers a few of the key debates that have animated South Asian history. These include debates on the nature of colonialism, nationalism; the shape of a free India; the founding principles of the states of India, Pakistan, Bangladesh, Sri Lanka, and Afghanistan; and the legacy of colonialism on democracy, development, and globalization in these South Asian countries. We will also consider how recourse to certain interpretations of 'history' has influenced the crafting of policy and politics. Structured chronologically, the course begins with a study of colonialism in the early nineteenth century and ends by considering the challenges of deepening democratization, unequal development and the varied manifestations of globalization.

Prerequisites: (FCI1000 or AHS1000) and (WRT1001or RHT1000)

SPN4640 Spanish Cinema and Culture
4 Advanced Liberal Arts Credits

This course is designed as a conversation class, with a strong cultural component. The major course materials are contemporary Spanish language films and supplementary readings. Through the lens of ethical questions and concerns that surface in these films, students will study issues relevant to the history, culture, and politics of contemporary Latin America and Spain. Films and readings serve as the basis for debate, discussion, and written analysis. This course aims to ease the path towards greater fluency through improvements in accuracy and more spontaneous communication.

Open to students with an Intermediate level of Spanish, or higher.

Prerequisites: SPN4620, or equivalent proficiency as demonstrated through a placement test.

SPN2200 Spanish I

(Formerly SPN1200)
4 General CreditsThis is a fast-paced introductory course that prepares students for further study of the language. Through engaging, meaningful activities, students will learn to accomplish real-world communicative tasks. The course incorporates a wide variety of interactive and authentic materials to put language into practice. As the course adopts an intensive and immersive approach, it is recommended for students with some previous exposure to language learning and/or the highly motivated rank beginner.

SPN4610 SPANISH II
4 Advanced Liberal Arts CreditsThis is a fast-paced advanced beginner course. The course rapidly expands control of basic grammatical structures and vocabulary, with special attention to speaking and listening. Students consolidate their ability to communicate in Spanish through a wide range of highly communicative and interactive activities that encourage the development of real-world skills and abilities. Spanish II is the second course in the Proficiency Sequence, a program of study designed to bring students to proficiency in 4 semesters.

Prerequisites: SPN2200 Spanish I (formerly SPN1200), or equivalent proficiency as demonstrated through a required placement test. Not open to fluent speakers of Spanish.