LIT4609 Shakespearean Bodies
4 Advanced Liberal Arts Credits

What kinds of bodies are represented in Shakespeare? Which bodies "matter," to whom, and on what terms? How are embodied meanings forged and contested on the Shakespearean stage, and how are such meanings informed by differences of race, class, gender, sexuality, age, religion, and bodily ability? In this course, we will consider how Shakespeare helps us think about bodies in their various material, political, textual, and historical dimensions. To do so, we will read six major plays: Antony & Cleopatra, The Comedy of Errors, The Merchant of Venice, Pericles, Richard III, and Titus Andronicus. Drawn from across the Shakespearean canon, these works will allow us to consider how differences of genre enable and constrain certain kinds of bodily thinking, as well as how issues of race, class, gender, sexuality, religion, and violence intersect with bodily meanings, both in that era and our own. To enhance our appreciation of these works, we will routinely consider modern, cinematic adaptions of the plays we read, as well as relevant works of literary criticism. Throughout, we will discuss the relevance of these works to our understanding of bodies today; consider how modern conceptual categories can inform and inhibit our understanding of bodies past; and explore how stage drama, as a representational medium which privileges the performed body, allows us to think about the various processes through which human bodies assume cultural meanings.

Prerequisites: Any combination of 2 ILA (HSS, LTA, CSP, LVA, CVA)

  • Program: Undergraduate
  • Division: Arts and Humanities
  • Level: Advanced Liberal Arts 4600 Requirement (UGrad),Advanced Elective (UGrad),Advanced Liberal Arts (UGrad)
  • Course Number: LIT4609
  • Number of Credits: 4

OIM3519 Simulation Modeling in Operations Management
(Formerly MOB3519)
4 Advanced Management Credits

Students who took this as MOB3519 cannot register for this course

This course exposes students to simulation modeling techniques of various operational challenges. Simulations imitate realistic business environment and enable participants to explore the impact of their operational decisions. Decision making in simulation models enables decision makers to evaluate alternative decisions, before the changes are implemented in actual operations and prevents potentially costly mistakes. The real value of simulations is actually revealed after the decision is made, which is the critical component of this course.


In this course, students will first identify a problem, collect or analyze the data, formulate and validate the simulation model, and finally simulate alternative outcomes to recommend the appropriate decision. Once the decision is implemented in the model, the future condition of the business environment is randomly changed, and impact of the decision is analyzed and re-assessed. The analysis will use simulation model to evaluate and predict impact of the decision making on profit, society and environment, combined with regulatory and ethical considerations.


The course is composed of four independent simulation building modules, and a final project. Students will work in groups and individually to create four guided simulation models. Final project is a semester-long activity where students will have the opportunity to build simulation model in the field of their interest or chose from a list of topics proposed by Babson community. During the semester, students will spend approximately equal amount of time on advanced data analytics and operations management topics. The underlying principle of the course is to learn by experience, learn practical model building skills, and emphasis on the analysis of the simulation results, and the impact of various decision alternatives.

Prerequisites: (QTM1000 or AQM1000) and (SME2002 or OIM2001)

  • Program: Undergraduate
  • Division: Operations and Information Management
  • Level: Advanced Elective (UGrad),Advanced Management (UGrad)
  • Course Number: OIM3519
  • Number of Credits: 4

SEN1340 Skill-Driven Portfolio Building

(Student Instructor: Maria Herwagen) Searching for jobs is difficult enough as it is, let alone trying to stand out among a sea of other applicants. Set yourself apart from wordy cover letters and organized resumes by including a portfolio! Whether you're looking for jobs or internships in Marketing, Tech, Data, Arts, or another field, a portfolio will help you showcase your skills to potential employers. In this course, we will cover the basics of portfolio ideation and building, including reader experience, curation, visual structure, and more. Students will devise their own digital portfolios using existing materials as well as come up with ideas for additional content. The class is designed to help students walk out with a usable portfolio. Note: this class will NOT cover financial stock portfolios.

Tuesdays 6:30 - 9:00 pm

  • Program: Undergraduate
  • Division: Other
  • Course Number: SEN1340
  • Number of Credits: 0

Marketing is involved with the task of ethically marketing products and services in a global environment. In order to survive in the contemporary business world, organizations have to continually bring new ideas and products/services to the market - think creatively, act entrepreneurially and utilize analytical rigor. The Marketing stream of SME will examine how marketers can recognize and utilize changes in the political, economic, social, and technological environments to identify and target opportunities; how to develop and communicate value propositions; and how to develop successful marketing strategies. These strategies will emphasize market analysis and the Four Ps (product, pricing, place, and promotion). Students will also be introduced to the analytical tools and methods crucial to understanding the role of these variables in achieving marketing goals and reaching performance metrics. This stream will also explore issues associated with: social media, marketing research and marketing analytics, buying behavior, market segmentation, branding, retailing, value-based pricing, advertising, sales, and other marketing topics as they are applied to the management of marketing goods and services. Methods of instruction will include lecture, discussion, experiential (involvement) learning, integrative teaching, simulations, and case analysis. Methods of assessment will include: quizzes, presentations, exams and participation. The material and the various methods of instructions are guided by Babson's learning goals. The marketing stream of SME will primarily integrate with Managing Technology and Information Systems. There will be a joint social media related project and presentation.

*** Students may not take SME2000 and SME2010 concurrently***

MKT2011 Marketing
3 Intermediate Management Credits


The sophomore management experience MKT and IT module (SME) integrates two subject streams: Marketing (3 credits) and Managing Technology and Information Systems (3 credits). This module focuses on helping students develop an understanding of the marketplace and the role of informational data bases, marketing research and marketing analytics in adding this understanding. The two streams highlight the role of marketing and information technology interface in a variety of contexts to enhance the effectiveness of business strategies. Businesses are actively using social media, mobile and online to market their products and services. The two streams will jointly highlight the importance of these information technology advancements in enabling businesses (and marketers) to better serve their customers. SME will also provide learning experiences that demonstrate the interconnections between the streams.

SME2012 Managing Information Technology and Systems
3 Intermediate Management Credits


Managing Information Technology and Systems (MITS), part of the second year management curriculum, is designed to introduce students to the foundational concepts in Information Technology and Systems (ITS) and their application in managing innovation, ITS infrastructure, and organizational partners (suppliers/customers) in the context of a medium/large business. The course will integrate primarily with Marketing and Operations using common/linked cases and joint exercises. The pre-requisites for the course is FME (Foundation of Management and Entrepreneurship).

Prerequisites: FME1001 or (MOB1000 and MOB1010)

  • Program: Undergraduate
  • Division: Other
  • Level: Intermediate Management (UGrad)
  • Course Number: SME2010
  • Number of Credits: 6

The sophomore management experience MAC and TOM module (SME) integrates two subject streams: Technology and Operations Management (3 credits) and Managerial Accounting (3 credits). This module focuses on the internal organization and processes required for entrepreneurial leaders and managers to successfully test and execute business strategies. To be effective, entrepreneurs and managers must design operations, model the expected performance of operational designs, make decisions that strategically manage costs, and take actions that achieve desired results in an ethical manner. The two streams in this module will help build the skills you need to become ethical entrepreneurial leaders and managers. You will experience how the design of operations impacts measured performance, and how modeling expected results before action is taken leads to improved operational decisions. SME will also provide learning experiences that demonstrate the interconnections between the streams.

***Students may not take SME2000 and SME2010 concurrently***

SME2001 Managerial Accounting
3 Intermediate Management Credits


The Managerial Accounting stream in SME builds on knowledge acquired in Financial Accounting but shifts the focus to providing entrepreneurs and managers with relevant information that supports decision making and performance measurement. The stream introduces the language of managerial accounting and teaches students to perform basic management accounting analyses (e.g., costing of cost objects, cost behavior, differential analysis, and performance measurement). The stream requires students to use the results of their analysis to evaluate the design of operations, to make strategic decisions, and to propose action. Issues covered include selecting a profitable mix of products and services, analyzing profits and costs during product development, budgeting for operations, analyzing whether to outsource or insource activities, and managing performance through measurement systems. Throughout the semester we will explore interconnections between management accounting analyses and operational actions.

SME2002 Managing Operations
3 Intermediate Management Credits


Managing operations is vital to every type of organization, for it is only through effective and efficient utilization of resources that an organization can be successful in the long run. This is especially true today, when we see that significant competitive advantages accrue to those firms that manage their operations effectively. We define operations in the broadest sense, not confining the focus within a set of walls but defining the scope to the thoughts and activities necessary to supply goods and services from their conception to their consumption. This course introduces you to the operational challenges that entrepreneurs and managers face and provides a set of tools to aid you in designing, evaluating and managing business processes to meet your organization's objectives. Throughout the semester we will explore interconnections between operational actions and management accounting analyses.

Prerequisites: ACC1000 and FME1001 or (MOB1000 and MOB1010)

  • Program: Undergraduate
  • Division: Other
  • Level: Intermediate Management (UGrad)
  • Course Number: SME2000
  • Number of Credits: 6

EPS7506 Social Innovation
3 Elective Credits
We are living in a world where societal expectations of business have shifted and the lines between business, government, and the social sectors are being blurred. Businesses are called upon to create both economic and social value in new ways. This course addresses issues related to the social, economic, and environmental responsibilities of business. The topic of sustainability is also addressed.

  • Program: Graduate
  • Division: Entrepreneurship
  • Level: Graduate Elective (Grad)
  • Course Number: EPS7506
  • Number of Credits: 3

OIM3504 Social Innovation Design Studio: Innovating for the Future of Business and Society

4 Advanced Management Credits

This experiential studio course offers students a unique opportunity to integrate entrepreneurial leadership with social design and learn by doing as they create and implement solutions to some of the world's pressing challenges - in partnership with innovative client sponsors. Students work collaboratively in teams supported by faculty, mentors, lecturers and their own self-initiated research. Three sections guide learners through the process of self-discovery, understanding the landscape and potential of social design in business, and hands-on application of the process to a real-world challenge. The mindsets, skillsets and processes mastered will serve students in creating the future they want throughout their lives.

Prerequisites: (FME 1000 and FME1001) or (EPS1000 and MOB1010)

  • Program: Undergraduate
  • Division: Operations and Information Management
  • Level: Advanced Elective (UGrad),Advanced Management (UGrad)
  • Course Number: OIM3504
  • Number of Credits: 4

OIM7504 Social Innovation Design Studio: Impacting the Future of Business

3 Credits

This new experiential studio course offers students a unique opportunity to integrate entrepreneurial leadership with social design and learn by doing as they create and implement solutions to some of the world's pressing challenges - in partnership with innovative organizational sponsors. Students work collaboratively in teams supported by faculty, mentors, lecturers and their own self-initiated research. Three sections guide learners through the process of self-discovery, understanding the landscape and potential of social design in business, and hands-on application of the process to a real-world challenge. The mindsets, skillsets and processes mastered will serve students in creating the future they want throughout their lives. This is a signature learning experience for the updated Intensity Track in Business and Social Innovation.

Prerequisites: None

  • Program: Graduate
  • Division: Operations and Information Management
  • Level: Graduate Elective (Grad)
  • Course Number: OIM7504
  • Number of Credits: 3

MKT3500 Social Media and Advertising Strategy

(Formerly Marketing Communications)
4 Elective Credits
How do customers learn about or build the desire to pick one product or service from another? The answer is social media and advertising. Making a great product or providing superior service is not enough if no one knows about it. IN the 21st century, traditional advertising strategies are not enough. Now companies need to have social media strategy at the center of their advertising planning. You should take this course if you want to learn how to effectively communicate about your product or service to your target segment(s) across social media platforms and how to coordinate your overall advertising strategy.

Examines the nature and role of social media platforms and advertising strategies, focusing on the goals and uses of advertising, sales promotion, public relations, and direct marketing, in achieving the communications objectives of marketing. This course first explores online consumer behavior and microtargeting, then discusses content and creative strategy planning. The course will then examine how to apply these strategies to various social media platforms such as YouTube, Facebook, Instagram, LinkedIn, Pinterest, and others along with integrating with traditional media. Students will be involved in determining the promotional budget, creating a message strategy, planning the social media mix, targeting communications to select market segments, executing the promotion program, and measuring overall effectiveness.

Prerequisites: SME2011

  • Program: Undergraduate
  • Division: Marketing
  • Level: Advanced Elective (UGrad),Advanced Management (UGrad)
  • Course Number: MKT3500
  • Number of Credits: 4

MKT7500 Social Media and Advertising Strategy
(Formerly Marketing Communications)
3 Elective Credits
How do customers learn about or build the desire to pick one product or service from another? The answer is social media and advertising. Making a great product or providing superior service is not enough if no one knows about it. IN the 21st century, traditional advertising strategies are not enough. Now companies need to have social media strategy at the center of their advertising planning. You should take this course if you want to learn how to effectively communicate about your product or service to your target segment(s) across social media platforms and how to coordinate your overall advertising strategy.

Examines the nature and role of social media platforms and advertising strategies, focusing on the goals and uses of advertising, sales promotion, public relations, and direct marketing, in achieving the communications objectives of marketing. This course first explores online consumer behavior and microtargeting, then discusses content and creative strategy planning. The course will then examine how to apply these strategies to various social media platforms such as YouTube, Facebook, Instagram, LinkedIn, Pinterest, and others along with integrating with traditional media. Students will be involved in determining the promotional budget, creating a message strategy, planning the social media mix, targeting communications to select market segments, executing the promotion program, and measuring overall effectiveness.

Prerequisites: MKT7200 or MKT7800

  • Program: Graduate
  • Division: Marketing
  • Level: Graduate Elective (Grad)
  • Course Number: MKT7500
  • Number of Credits: 3