COM7501 Strategic Writing for Managers
(Formerly MOB7501)
1.5 Credits

If you have taken and passed MOB7501, you cannot register for COM7501, as these two courses are equivalent

This course helps students become more efficient and effective writers of strategic professional communications. Cases, readings, and assignments illustrate challenging communication problems that demand readable, succinct, substantive, and persuasive writing. Assignments may range in applications to as internal formal and informal communications, and external communication such as media and public relations, client relations, and social media. Class activities involve extensive peer review and editing of students' own writing.

Prerequisites: None

MKT9501 Strategy and Tactics of Pricing
3 Elective Credits

Pricing decisions determine sales volume and revenue, so pricing strategy and structure are vital to a company's profitability and growth. Price determination is a top priority for managers in charge of marketing strategy or product strategy for existing or new products. Revenue and pricing are financial metrics considered to be table stakes for startups. Pricing is also a key variable for CFOs and controllers who have to forecast and manage the impact of pricing changes on a firm's financial results in competitive markets.

MKT9501 is designed to provide you with the concepts, techniques and knowledge that will enable you to determine the best prices and pricing strategy for your business and identify ways to improve existing pricing practice in companies. In the first part of the course, we will cover the fundamental analytical tools and theoretical frameworks needed to analyze costs, customers, and competition in order to set a proactive pricing strategy. We will focus on articulating sources of customer value and introduce tools companies can use to charge for value. The second part of the course introduces examples of pricing tactics from a variety of industries, and in B2B and B2C contexts. Examples of topics included are dynamic pricing, price discrimination and versioning, product line pricing, pricing psychology, bundling and subscriptions. MKT9501 also explores how companies can respond to pricing pressures and (re)structure their revenue models to adapt to increased competition and technological disruptions in global and dynamic markets.

Pre-requisites: It is strongly recommended that students take ECN7500 Economic Analysis for Business Decisions before or concurrently with this course.

MBA7504 Systems Dynamics in Business, Society and the Environment
3 Elective Credits

Whether within multifunctional businesses we manage, or across extended global enterprises so critical to our venture's success, or the societies in which we live, or the planet and its environment that sustains us, a common feature is the prevalence of systems of interrelated, interacting, or interdependent actors, choices, actions, flows, and stocks forming a complex whole. Examples of systems range from (1) operations on the manufacturing floor to service operations to global supply chains, (2) the diffusion of technological innovations and contagious diseases, (3) the playing out of network effects and multi-sided platforms, (3) the functioning of markets and commodity and business cycles, (4) living populations and their dependence on each other and resource availability, (5) social media and the functioning of societies; and (6) the VUCAH (volatile, uncertain, complex, ambiguous, and hyperconnected) nature of the world we live in. In a very basis way, that is just the way the world is: webs within webs of systems.

How do we make sense of such interconnected systems? How do we learn to express this sense-making in the form of clear narratives and maps and schematics that tell the complete, interconnected story? And, having done so, how do we model and analyze the systems' dynamics - how the systems might play out over time? This, so we are better prepared for intended and unintended consequences, system resilience or fragility, and far-far-away butterfly effects and we are more effective in terms of decision-making, problem-solving, and policy-making and implementation.

Learning in the course is very hands-on: as with any "studio" course, we will work on exercises in class; there will be an individual exercise where learners will take a real problem, "build" a system model, and simulate the dynamics of the same using a dedicated simulation software package or Excel; and students will be working in teams on a complex real-world problem (for example, "global warming") and learn how to map the "system" and explore its dynamics.

Prerequisites: Completed 12 credits of core requirements