OIM3522 Sustainable Operations and Innovation
(Formerly MOB3522 Leading and Managing Sustainability)
4 Advanced Management Credits

**Students who took this as MOB3522 cannot register for this course**

The purpose of this course is to provide an understanding of the concept of sustainability thinking and the practical process of sustainability-oriented innovations. Sustainability thinking challenges entrepreneurial leaders to enable the transition to a sustainable economic system, by identifying business opportunities and leading transformation of business culture. Students will learn about the systemic view of sustainability on how organizations can create social value while simultaneously delivering realistic economic returns: repurpose, stakeholder involvement, design & implementation of innovations and metrics development. Students will develop practical knowledge and skillset from design thinking and systems thinking as integral disciplines to manage human, financial, and other resources in innovations that transform businesses. Our goal is to provide the basis for a common language and understanding of the intersection between environmental/social issues and sustainability, innovation and entrepreneurship, business strategy, and organizational culture. Ultimately, students will develop their understanding of how to lead the transformation of a conventional business into a sustainable business.

The course is composed of four parts. The first part will give students an overview of the sustainability thinking and allied strategy and the tools for designing the process through which it happens: what dimensions and questions might be considered to evaluate and guide sustainability. Having identified both the challenges and tools associated with sustainability, the second part will make the case for making a product or service sustainable. The third part will shift the discussion to making an organization sustainable and characteristics of sustainability leaders. Finally, the fourth part will reflect on making your life sustainable. Students will explore how to apply ideas from the course to a more sustainable way of living.

Prerequisites: (SME2002 or OIM2001) or SUS1201

OIM2001 Technology Operations Management

4 Credits

**This course is equivalent to SME2002. Students who took SME2002 cannot take this course.**

This course focuses on the processes and management systems required for entrepreneurial leaders and managers to successfully test and actualize business strategy. To be effective, leaders must accurately interpret customer value through new product development & service system design. They must create, manage and make investments to improve the conversion of resources into delivered value. Ultimately a venture's Operating Model must conform to the business's objectives and tightly link all activities tailored to its strategy such that the intent and the actions achieve the desired results in an ethical and sustainable manner.

The structure of this course builds the critical thinking skills and introduces the managerial methods needed to become entrepreneurial leaders and managers in all operating environments, independent of industry or scope. Students will discover how the design of operations impacts measured performance and affects customer satisfaction. The course further instructs how the digital modeling of expected results before action is taken leads to improved operational decisions.

Managing operations is vital to every type of organization, for it is only through effective and efficient utilization of resources that an organization can be successful in the long run. This is especially true in a globally-networked economy, when we see that significant competitive advantages accrue to those firms that manage their operations effectively. We define operations in the broadest sense, not confining the focus within the boundaries of the firm but defining the scope to the intentions and activities considered in the supply of goods and services from their conception to their consumption.

In the classroom, students will have case-based learning and hands-on experience to apply operating theories and managerial tools to make well-informed decisions. Students engage in project & group activity and assessment to help supplement individual learning throughout this course.

Prerequisites: FME 1000

OIM3610 The Mobile App
(Formerly MIS3610)
2 Advanced Liberal Arts Credits

**Students who took this as MIS3610 cannot register for this course**

Have you ever considered building a mobile app as an entrepreneurial venture or for a firm you hope to work for? Do you have an app in process that you would like to make stronger? Are you interested in honing your skills in design thinking, agile methodology and other modern-day approaches to project management and development? Do you want to better understand what it takes to successfully move an application from idea to market? If you answered "yes" to any of these questions, this course is for you!*

This project-based course will guide you and your team through the process of producing a strong app idea, assessing the feasibility and viability of that idea, prototyping your app, building a requirements list to hand off to development, entering into a successful development relationship, packaging your app for commercial distribution and marketing your app.

During each session, you will learn about your next project step. You will then apply the learnings both inside and outside of class to advance your project.

You will begin your project with a design thinking exercise. You will then move through your project applying agile principles. We conclude the course with "app pitches" to outside experts who will give you professional feedback on your idea.

*Note: This is not a coding class. Instead, student teams will create app mock-ups in preparation for development and then learn how to form and manage successful development relationships.

Prerequisites: SME2012 or OIM2000

EPS1210 The Ultimate Entrepreneurial Challenge
(Formerly EPS3510 and EPS3579)
4 Credits

This highly competitive course involves intense TEAM competition and problem-solving. Students will elect CEOs, negotiate to acquire team members, and compete for ten weeks to determine the ultimate winner. We have designed a learning experience that will develop and test your skills in strategy, marketing, negotiation, management, negotiations, and finance -- as well as creative, innovative, entrepreneurial out-of-the-box thinking.

Your learning experiences will primarily engage you in real-world business cases, including, when feasible, interactions with the entrepreneurs that are the subjects of the cases, or practitioners who have relevant experiences and insights to share. Our goal is to make this course one of the most challenging and rewarding learning experiences for you during your time at Babson.

Prerequisites: FME1001 or MOB1000

EPS 1001: Transformation Through Entrepreneurial Leadership

3 Credits course for Humanities and Entrepreneurship Certificate Students Only

The Transformation Through Entrepreneurial Leadership course cultivates core career and life skills by helping students transform their self-perception and agency by developing an entrepreneurial mindset that supports their ability to overcome challenges and seize opportunities.

The course helps students understand how entrepreneurial thinking and acting can enable them to become an entrepreneurial leader while defining their unique strengths and capabilities based on their self-identified value systems.

The course is experientially-based, providing students with feedback and an opportunity to build and reflect on their individual entrepreneurial leadership skills. Students will engage in interactive sessions with Babson faculty and be supported by Babson students; work on an individual entrepreneurial leadership project; and discover how Babson's entrepreneurship methodology, Entrepreneurial Thought and Action (ET&A), applies to their individual entrepreneurial journey.

This course is offered over 12 weeks with classes held in person once a week for three hours. Students will discover that being an entrepreneur goes deeper than developing a business. In the first part of the course, they will build upon what they learned in "The Art of the Self" course as they further explore how they can cultivate their entrepreneurial abilities, passions, and strengths.

As they discover what inspires them, students will learn about the United Nations Global Goals and how those connect to their own lives and to opportunities in the market. They will strengthen their ability to solve problems through Babson's ET&A methodology and discover how these skills connect to opportunities they can secure once they venture out. Through support, they will learn how to create the story of self, seeing themselves as entrepreneurs with experience and expertise to address real world problems. The course concludes with students' final deliverable, a presentation of their transformed personal narrative as an entrepreneurial leader capable of creating social impact.

Prerequiste: Course is for Humanities and Entrepreneurship students only

OIM3650 UI/UX Design for Web and App Development
4 Advanced Liberal Arts Credits

Are you an aspiring designer? Are you interested in more coding and development skills? Do you want to know how to make better decisions with your website, mobile apps, and more? OIM3650 takes a deep dive into user interface design for web-based projects, apps and sites. In this hands-on 14 week course, students will learn the key aspects of what makes a solid and usable interface on a desktop, tablet, and mobile device. Over the course of the semester, students will create a web-based or mobile project and continually iterate the design and interface based on feedback from fellow classmates, the professor, and self-feedback utilizing leading-edge user experience techniques and tools. This course will explore advanced techniques in cascading style sheets (CSS), as well as leverage JavaScript frameworks and libraries such as Bootstrap. As part of the course, students will learn about the principles of design, how these principles relate to solid interface design, the importance of the UI as it relates to generating and maintaining your business, and key differences between User Interface Design and User Experience (UX). The course will also introduce the concepts and tools used to make working prototypes and wireframes, including the Adobe Creative Suite, in particular Photoshop and Adobe XD. This course will underscore the importance of UI for all types of web-based projects, looking at theory as well as taking a hands-on approach. It is designed for those who are interested in how the choices you make as a designer can impact your business as well as those who are interested in taking web-based projects to the next level.

For more information about this course, please review this video: https://babson.instructuremedia.com/embed/b8eebad7-34b3-40fb-8968-435917022326

Prerequisite: OIM3690 or experience in HTML and CSS

OIM3635 UI/UX Design for Web and App Development
(Formerly MIS3635 User Interface Design)
2 Advanced Liberal Arts Credits

**Student who took this as MIS3635 cannot register for this course**

OIM3635 takes a deep dive into user interface design for web-based projects, apps and sites. Students will learn the key aspects of what makes a solid and usable interface on the desktop, a tablet and a mobile device. This course will explore advanced techniques in cascading style sheets (CSS), as well as leverage JavaScript libraries such as jQuery. As part of the course, students will learn about the principles of design, how they relate to solid interface design, and the importance of the UI as it relates to generating and maintaining your business. The course will also introduce the concepts and tools to make working prototypes and wireframes using tools like Balsamiq and Lucidchart. This course will underscore the importance of UI for all types of web-based projects, looking at theory as well as taking a hands-on approach. It is designed for those that are interested in taking web-based projects to the next level as well as those that are interested in how the choices you make as a designer can affect your business.

Prerequisites: MIS3690 or MIS3640

OIM3690 Web Technologies

4 Advanced Liberal Arts Elective Credits

Students who took this course as MIS3690 cannot register for this course

OIM3690 introduces students to web site development. Students will learn general design and programming skills that are needed for web site development. Students will explore languages and tools of the world wide web (WWW), including the hyper-text markup (HTML), cascading style sheet (CSS), and JavaScript languages. Some related design concepts are also discussed, in addition to aspects concerning design methodology and project management. As part of the course requirements, each student will publish a website to a hosting service, which charges a hosting service and domain registration fee of $30-40. (Students will be responsible to pay this fee separate from the tuition charges during the term.)" The various tools may include FrontPage, text editors, and graphics design editors. This course emphasizes hands-on computer skill development in a computer lab setting.

Prerequisites: SME2012 or OIM2000