LAW3615 Sports Law and Policy
4 Advanced Liberal Arts CreditsSports Law provides students with a broad overview of how sports leagues and player conduct are regulated and how various bodies of substantive law, regulation and policy are applied in the context of the sports industry. The course examines the legal relationships among athletes, teams, leagues, governing bodies, sports facilities, licensees, broadcasters, and fans. This includes the history of the various leagues and organizations, the influence of politics on sports law, and public policy governing sports. Substantive legal topics covered include antitrust law, contract law, labor law, marketing law, and other regulatory schemes. In addition, this course will discuss other sports law topics, such as the role of the league commissioner; different league structures; agent certification; gaming law; and others.

Prerequisites: LAW1000

MKT3575 Sports Marketing
4 General CreditsThis course focuses on the application of marketing concepts in the dynamic and high-profile sports industry that has become a significant economic and social force on a global scale. Among the topics to be explored in the context of the sports field are: sponsorship, branding, marketing research, consumer behavior, product development, licensing, distribution, pricing, segmentation, targeting, positioning, media, marketing communications, advertising, sales promotion, public relations, direct marketing, personal selling, legal issues, ethical issues, women's sports professional sports, collegiate sports and others. Emphasis will be on the need for an integrated approach for marketing of sports, by sports or through sports. We will view sports as a product and sports as a vehicle. Using a text, custom-designed materials, cases, special assignments, a major project creating a comprehensive integrated marketing plan, and guest speakers from the sports field, the course will promote critical integrative thinking and analysis relative to the important issues and challenges confronting marketers in the sports industry. As we go about this course, we will be guided by the following principle: the genius of managing a sports marketing program is acquired largely through a genuine understanding of the activities and relationships that constitute fully integrated marketing, relying on a system of learned skills and experiences.

Prerequisites: SME2011

LTA2001 Staging Immigration
4 Intermediate Liberal Arts CreditsMigration, immigration, assimilation: these complex, charged, and multifaceted ideas are debated in political spheres, examined in scholarly discourse, and are featured daily in various media outlets and publications. These ideas however, have also long captured the imaginations of artists and audiences alike, and the stories of those who have moved their families, their lives, and themselves to another country or continent have been central in the theatre, particularly in the United States, a nation of immigrants.

In this course, we will attempt to understand both the captivating power and the political potential of performance focused on immigrants and the immigrant experience. We will study a variety of theatrical productions, from plays, to musicals, to contemporary stand-up comedy and solo performance and examine the ways theatre artists consider and understand identity, prejudice, familial ties and loyalties, and notions of the American Dream. We will connect the interests and goals of theatre artists staging immigration 100 years ago to those artists working in 2020. Finally, we will create and perform original theatre pieces, inspired by the artists we study, focused on a pressing societal problem. The scholarly and experiential elements in this course will, hopefully, shift our notions of the profound journeys and undertakings by immigrants and illuminate new and crucial understandings of the immigrant experience unfolding in our world today.

Prerequisites: (FCI1000 or AHS1000) and (WRT1001or RHT1000)

STR4510 Strategic Decision Making

(Formerly MOB4510)
4 General Credits

This course is an extension of the core Strategy courses focusing on strategy formulation and execution. It draws upon the insights from the field of strategy, economics, decision making and corporate financed and is suited for students interested in management consulting, investment management or corporate planning. It is intended to complement the course, Economics of Competitive Strategy, by focusing on how strategies are formulated and executed in specific competitive situations.

For More Information: www.kaltura.com/tiny/xx8ue

Prerequisites: ASM3300

ECN3667 Strategic Game Theory
4 Advanced Liberal Arts Elective CreditsGame theory provides a simple, but rich, framework for analyzing once-off and repeated interplay between people or firms, where the manner in which each reacts depends upon the other's reaction: strategic interaction. These interactions occur in markets, in organizations, and in the household. This course-through lectures, experiential learning, and computer simulations-will provide students with an understanding of many interactions they may encounter in their business and personal lives; including price wars, public policy, the value of cooperation interactions, and the value of information.

Prerequisites: SME2031 or ECN2002

MKT4505 Strategic Marketing
(Formerly Marketing Management)
4 General CreditsThis capstone course is designed to apply skills and knowledge gained in prior marketing courses, which is why students must complete at least one marketing elective prior to this class. The course emphasizes issues of creating and implementing a successful marketing strategy in a competitive marketplace. Through case studies, course readings, and a variety of presentation opportunities based on current marketing issues, students will develop strategies to correct/minimize problems and capitalize on opportunities in the marketplace. A team-based client project is undertaken throughout the semester in order to immerse students in the "real world" of business and add substantial outcomes to resumes. Students will also be required to write a research paper involving development of a personal brand statement and a job search strategy to begin a career in the exciting field of marketing. This course is most beneficial to students in their senior year.

Prerequisites: (SME2011 or MKT2000) and one completed marketing elective

ASM3300 Strategic Problem Solving

4 CreditsThis is the required advanced management course, which builds upon and requires students to apply the content of SME (Managerial Accounting, Technology and Operations Management, Marketing, IT Management, Finance and Micro-economics). The course develops skills in critical and integrative thinking with a focus on strategic problem solving. After introducing foundational concepts and frameworks of strategic management, the course will introduce issue-based problem solving. The latter part of the course requires students to work in teams and practice problem solving by identifying, analyzing, and proposing solutions to a strategic problem faced by a company of their choice. Students concentrating in strategic management are urged to take this course in the fall of their junior year.

Prerequisites: SME (except SME2041)

STR3000 Strategic Problem Solving

4 Credits

Students who took this as ASM3000 cannot register for this course

Effective leaders excel at identifying and solving the most critical problems facing their organizations. To that end, Babson undergraduates are required to take this advanced management course which helps them to develop practical skills to solve the right problem well. After introducing core concepts and frameworks of strategic management, instructors will introduce their approach to issue-based problem solving. The latter part of the course requires students to work in teams and practice problem solving by identifying, analyzing, and proposing solutions to a strategic problem faced by a company of their choice. This course builds upon and requires students to apply the content of the foundational management courses in accounting, finance, marketing, operations, and microeconomics. Students who are concentrating in strategic management or are interested in consulting are encouraged to take this course as early in their academic career as possible (preferably the end of sophomore or junior year).

Prerequisites: Before enrolling in STR3000, students will need to have completed the following 3 courses: 1) Intro to Financial Accounting, 2) Principles of Finance, and 3) Principles of Marketing, AND;

Pre- or Co-requisites: Students can take the following 2 courses before or concurrently with STR3000: 1) Principles of Microeconomics and 2) Technology Operations Management.

LTA2062 Suburban America in Literature and Culture
4 Intermediate Liberal Arts CreditsAmerican suburbs are simultaneously reviled as physical spaces comprised of little boxes made of ticky tacky, churning out homogeneous values and people, and revered as mythically perfect imagined spaces in television sitcoms and advertising. This class aims to examine the American suburbs as constructed through popular texts, classic literature, and contemporary art. We will consider how the tension between utopia and dystopia is imagined and re-imagined over time and across genres and texts, reading and analyzing works such as the poetry of Anne Sexton, Richard Yates' novel Revolutionary Road, and the short stories of John Cheever. We will also examine representations of the suburbs in science fiction and film.

This course is typically offered in the following semesters: Fall

Prerequisites: (FCI1000 or AHS1000) and (WRT1001or RHT1000)

OIM3573 Supply Chain Management
(Formerly MOB3573)
4 Advanced Management Credits

Students who took this course as MOB3573 cannot register for this course

Supply chain management (SCM) is an integrated approach to managing the flow of goods/services, information and financials from the raw materials to the consumer (throughout the supply chain) to satisfy customers' expectations and achieve profitability. Demand Chain management (DCM) takes a more customer focused approach to SCM. This course is designed to provide undergraduate students with an integrated perspective of SCM & DCM to develop the capability to analyze current supply chain operations, to reconfigure the structure of supply chain, and to develop competitive supply chains. Students will identify major barrier to effective supply and demand chain management, recognize best practices in supply and demand chain management, and assess the effect of advanced technologies on supply chain implementation.

Prerequisites: (SME2001 or ACC2002) and (SME2002 or OIM2001)