Foundations Of Business Analytics

AQM1000 Foundations of Business Analytics
4 Foundation Liberal Arts Credits

The course introduces the necessary quantitative methods that are prerequisites to follow-on courses in AQM and in Babson's integrated core business offerings. Statistical software and the use of spreadsheets are integrated throughout so that students better appreciate the importance of using modern technological tools for effective model building and decision-making. The initial third of the course focuses on basic frequentist statistical methods, their conceptual underpinning, such as variability and uncertainty, and their use in the real world. Topics include data visualization, data collection, descriptive statistics, elementary probability rules and distributions, sampling distributions, confidence intervals, and hypothesis testing. The remainder of the course is dedicated to decision-making problems in a managerial context using algebraic, spreadsheet, graphical, and statistical models. Topics include introductions to linear regression, time series analysis, and simulation. The course emphasizes the effective communication of quantitative results through written, visual, and oral means.