Ideate

EPS3529 IDEATE
4 Advanced Management Credits

The ability to consistently recognize new ideas and seize opportunity develops over time, with experience and with knowledge. And when you don't have the knowledge and experience, it can seem very difficult to come up with new ideas and to know whether that idea has market potential that can develop into a viable and sustainable business. Welcome to IDEATE - a course designed to overcome your existing barriers to idea generation and help you develop a "practice" in ideation that will serve you well beyond this course.

Coming up with good business ideas can seem excruciatingly difficult. Ideation is challenging to most because 1) we don't give ourselves enough time to generate new and valuable ideas, 2) we don't continuously practice proven techniques, 3) we lack confidence in our creative abilities, and 4) we fear failure and rejection. As a result of these confounding challenges, the focus on just idea generation is too limiting. During this course we also focus on the development of your entrepreneurial mindset, your creative ability, and your courage to take action.

This course is not about the execution of ideas (there are many of courses for that), but rather about the generation of lots and lots of ideas with the associated mindset, skillset, and toolset to do so.

Prerequisite: (FME1000 and FME1001) or (EPS1000 and MOB1010)