Launch Your Venture

EPS4530: Launch Your Venture

(Previously titled Living the Entrepreneurial Experience)
4 Advanced Management Credits

Living the Entrepreneurial Experience is about being an entrepreneur in action, and "living" the experience of being an entrepreneur through this course. Building on foundations from EPS 3501, students will engage in Entrepreneurial Thought and Action by developing, taking and building on key action steps to advance their own ventures or on projects for existing enterprises. Key elements of the process involve secondary research and engaging experts, stakeholders, analogous/complementary ventures, and investors/donors to enrich your understanding of the entrepreneurship ecosystem and test ideas. Course readings and cases will provide supplemental background. Core to the class experience is the question - how do you build and lead your venture? Students will set milestones to move their venture forward. The core is "action based learning" which will result in pivoting your venture based on information gained in experimenting and testing assumptions. The course has multiple deliverables related to key actions and decisions in marketing, finance, customer service and operations. Students are expected to work independently as well as interdependently with other entrepreneurs in the course.

Contact time for this course will be split between in-class sessions and out-of-class individual meetings with the instructor.

Prerequisites: EPS3501 or permission from instructor

EPS4530 (formerly EPS3530), EPS4525, EPS4531, EPS4532, EPS4533 and EPS4534 are equivalent courses. Students can only take one of these courses.