Services Marketing

MKT4510 Services Marketing
(Formerly MKT4570)

4 General CreditsServices Marketing helps prepare students to function as effective marketers in a services economy by becoming more aware of the nature and characteristics of services. Students completing the course will have knowledge about service quality, the foundation of services marketing, and understand the success factors in services marketing.

This course is typically offered in the following semesters: Fall

Prerequisites: SME2011