Brand Management

MKT4515 Brand Management
4 Credits
Brand Management is an advanced marketing course that will prepare students to lead a brand-centered marketing team in the consumer products/services arena. The emphasis in the course is on marketing plans and day-to-day decision-making. Marketing decisions are usually made in a context of imperfect information, decision models that combine analysis with judgment, and a marketplace that is fast-changing. The course will prepare students to operate successfully in this real-world environment. The concept of _brand equity_ will be a unifying theme throughout.

Prerequisites: SME2011 or MKT2000

  • Program: Undergraduate
  • Division: Marketing
  • Level: Advanced Elective (UGrad),Advanced Management (UGrad)
  • Course Number: MKT4515
  • Number of Credits: 4