Des Thinking&prob Solv Bus Impact

OIM3517 Design Thinking and Problem Solving for Business Impact

(Formerly MOB3517)

4 Advanced Management Credits

Students who took this course as MOB3517 cannot register for this course

The course enables students to work directly with Wyman's, the number one Frozen Fruit brand in traditional bricks and mortar retail channels. In 2021, Wyman's will launch shop.wymans.com as well as an Amazon offering which allows consumers to order and receive frozen fruit delivered directly to your home. Students in this course will work on an action-learning project creating new technology initiatives for business impact at a brick and mortar business at the cross-roads of going digital. Specifically, students will be using Design Thinking and Problem solving skills to create and evaluate their Direct to Consumer revenue stream including future technology initiatives. The course content will include expanding student knowledge on product lines, pricing, delivery service options their go to market strategy as well as a financial assessment. Skills learned include tactical as well as strategic tools and processes. This innovative, action-learning course gives you the opportunity to work with a real, very successful company at the cross-roads of digital transformation using the newest Design Thinking and Problem Solving skills. There will be a pitch competition with an award for first and second place projects.

Prerequisites: FME1000 and FME1001 or EPS1000 and MOB1010