Beyond Salesperson: Future Auto Retail
SEN1341 Beyond the Salesperson: The Future of Automotive Retailing
(Student Instructor: Matthew Safalow) It's 2023, and car dealerships still haven't figured out how to provide the ideal car buying experience. Customers become easily defeated by endless negotiation with salespeople, finance managers, and others. In fact, after members of Congress, car salespeople are ranked as the least trusted professionals in the US. In this course, students will explore the strategies of automotive retailers. We'll learn about electric vehicles, automotive finance, marketing, and sales, and we will hear from guest presenters from automakers and large dealership groups. Ultimately, students will redefine and imagine the future of car buying.
Tuesdays 6:30 - 9:00 pm
- Program: Undergraduate
- Division: Other
- Course Number: SEN1341
- Number of Credits: 0