MKT6300 Marketing Analytics
3 CreditsThe objective of this course is to demonstrate the benefits of using a systematic and analytical approach to marketing decision-making, and to help develop your skills and confidence in doing such analyses. Analytical approaches enable (a) the identification of alternative marketing options and actions, (b) the calibration of opportunity costs associated with each option, and (c) the choice of one or more options with the greatest likelihood of achieving the business goals. By completing this course, students will be better able to make the case for marketing expenditures (based on ROI) that companies are increasingly asking of their executives. This course integrates marketing concepts with practice, emphasizes _learning by doing_, and provides students software tools to help them apply marketing concepts to real decision situations.

MKT7555 Marketing High-Tech ProductsBuilding on the students' knowledge of the marketing fundamentals, the course focuses on the special challenges of marketing high-technology products in dynamic, uncertain, and hyperconnected markets and ecosystem contexts. The course is structured around three modules: bringing new high-technology products to market, managing product maturity, and transitioning from one product generation to the next. While the focus of the course is "high technology" in the general sense, the reading materials - cases, notes, and articles - are drawn from the computer hardware and software, consumer electronics, telecommunications, and life-sciences industries.

Prerequisites: MKT7200 or MKT7800

MKT6110 Marketing Management

1.5 CreditsA competitive advantage in today's world requires a unique blending of internal capabilities and external partners so as to achieve a profitable customer orientation. This course will enable students to understand and utilize resources to craft a value proposition that will entice and satisfy the many demands of the marketplace. An understanding of both upstream and downstream activities will offer students an inside look at the nature of successful innovation that leads to marketplace success.

ACC7201 Measuring & Managing Strategic Performance

2 Credits

Measuring & Managing Strategic Performance (MMSP) - This course is focused on the connection between strategy execution and profitability. Students develop skills in quantitatively-grounded logical analysis in order to be able to:

o Judge the financial feasibility of plans for launching new businesses or for redesigning existing ones.
o Grow profitable and sustainable ventures.
o Create business models that make money.

MOB7507 Mentoring for the Entrepreneurial Leader: Catalyzing Your Network for Career Advancement
1.5 Elective CreditsMentoring relationships are critical for career development and success in the 21st century. This course combines theory and practice to raise students' awareness of the value of developmental relationships for career advancement while providing experiential learning opportunities for building a developmental network of coaches, sponsors, and mentors --all of which are essential for career growth in today's complex work environment. Students will apply course concepts through a series of relationship building activities, peer circle and group discussions, peer feedback, and structured reflection exercises.

During this course, students pair with mentors through the Center for Women's Entrepreneurial Leadership, based on compatibility and their career interests. Students will apply concepts learned in class to manage their mentoring experience and build their developmental relationships. CWEL Mentors are alumnae and friends of the Babson community that are senior leaders or have 15+ years of professional experience, who are committed to making a difference in the lives of the next generation of leaders. They come from a variety of backgrounds and industries and have their own unique combination of expertise and networks to share.

NOTE: Students of all genders are welcome to enroll in this course

Prerequisites: None

MFE7510 Managing the Consulting Field Experience

3 Credits

**THIS COURSE REQUIRES ACCEPTANCE INTO THE Project Management/MCFE PROGRAM. Registration is Manual for students who have been accepted into the program.**This experiential learning course integrates class work as a project leader and hands-on management experience at the same time. As a project leader you will be in charge of a team of four to six undergraduate students working on a Management Consulting Field Experience (MCFE) project for an organization. MBA students will be responsible for managing the entire consulting experience, which will require them to use a variety of skill sets (e.g. project management, coaching, emotional intelligence, team building, performance management, planning) that will vary based on your team's needs and the deliverables required by the company. While you will not be an active team member performing the day-to-day tasks, your responsibility will be to manage the team towards final delivery of the project to the client. This course will provide valuable hands-on leadership experience that cannot be acquired in a classroom setting alone.

Prerequisites: Permission of Experiential Learning Programs Associate Director

MFE7500 Management Consulting Field Experience (MCFE)
3 Credits**THIS COURSE REQUIRES ACCEPTANCE INTO THE MCFE PROGRAM. Registration is Manual for students who have been accepted into the program**The MCFE Program is designed to link the business and investment community with Babson College students through a consulting team project. Graduate Students work in teams of three to five people, supported by a faculty advisor with the objective of examining an actual business or investment situation. The assignments take place in a variety of business environments which have included Fortune 500 companies, growth companies, venture capital firms, hedge funds and large and small investment companies. The team projects cover approximately 14 weeks during the fall or spring semester, with students earning three credits. At the conclusion of the project, the MCFE team's findings and recommendations are presented to the sponsoring company in a detailed, written report and oral presentation.

The program provides students with an opportunity to apply their classroom-based learning to real-world business issues and investment situations where they and their partnering companies gain value as well as exposure to new opportunities, innovative solutions and resources. It also provides a unique perspective for anyone interested in either the investment (investment banking, traditional asset management or hedge fund, venture capital/private equity and private wealth management), corporate finance or consulting area.

Prerequisites: Permission from the Graduate Office of Experiential Learning

ECN6310 Modern Econometrics for Business

3 Credits

Using an experiential learning approach, this course equips you with a wide variety of modern tools in prescriptive analytics, from business experiments to regression discontinuity, to give you the power to evaluate business strategies and policies. The course also covers extensive anatomy of regressions, hypothesis testing, Monte-Carlo simulation, and time series analysis and forecasting with a hands-on approach using applications from the world of business.

Prerequisites: MBA students will be required to review approximately 6 hours of pre-work videos

STR7501: Moonshot Innovation: The Strategies Behind Giant Leaps in Progress

3 credits

This course will give Babson graduate students a deeper understanding of how a strategic approach to "moonshot" innovations can solve significant societal challenges. We will explore several historical examples, focusing on the original and emergent strategies and technologies, the characteristics of successful teams, and the role of strategic problem-solving. Today's world faces seemingly insurmountable challenges: rapid climate change, and income inequality at the top of a growing list. Businesses have been faulted for contributing to these challenges but are also considered essential partners in finding solutions. Understanding the strategies that organizations and individuals can apply in solving today's "moonshot" challenges requires us to deconstruct the strategic approaches of those who solved the seemingly insurmountable challenges of their day. This course will examine past moonshots to learn the strategies, innovations, and processes that enable teams to achieve what most thought impossible. We will also look at failed moonshot efforts and explore how businesses and entrepreneurs can avoid their fate as they apply their energy and efforts to address today's challenges.

OPS6110 Operations Management

1.5 CreditsIn enterprises of any kind, managing operations effectively is essential to success. The course explores the role of operations in enabling a firm's strategy, affecting its business model, and in creating extensible systems to capture value for multiple stakeholder classes. Students will identify critical systems, design solutions, and apply problem solving practices in ways that could potentially reset competitive conventions or enable a new initiative or venture to overcome constraints posed by a nascent & uncertain operating environment.