EPS7539 Future Trends in Entrepreneurial Ventures
3 CreditsChanging industry and market forces create scalable, emergent markets for new ventures. Entrepreneurs and Corporate Innovators who can grasp future trends have a distinct advantage in being able to focus their efforts where opportunities and markets converge. In this course, we will scan the future in Three Areas (Business and Economic, Technology, and Organization) that are further expanded into twelve dimensions. The goal of this course is to create an understanding of how to develop entrepreneurial and innovative vision and action in order to scan, identify, and test future customer needs; design products and services to meet those needs; and build support from the entrepreneurial eco-system including investors and business partners. Students will develop an understanding of the future that applies to her/his own innovation leadership vision; identify Key Future Factors that allow innovative leaders to address customer needs currently unmet; and develop an action approach to scale an opportunity with an assessment of future trends and markets.

EPS7504 Global Entrepreneurship

(Previously titled International Entrepreneurship)
3 Elective Credits

Generating economic growth, fueling social development, and increasing individual wealth in developed and emerging economies around the world, entrepreneurship has drawn the attention of a wide range of stakeholders (e.g., government, academic, corporations, non-profits, etc.). International entrepreneurial opportunities abound as a result of technological advances, environmental challenges, and increased market access. International Entrepreneurship explores and analyzes these opportunities and challenges of launching and leading ventures in an international context. To accomplish this, the course uses a variety of frameworks, analytical models, and decision-making tools to better understand the entrepreneurial process and leadership in the context of cultures, economies, governments, and legal systems, primarily outside the United States. The primary assignment is an international venture plan completed by teams.

MSM6110 Global Entrepreneurship Experience

3 CreditsAt Babson, we consider a global mindset necessary for the 21st century. In addition to learning from the diversity of students in the program, in this course students will explore entrepreneurial ecosystems in a context different than the one in which they grew up. Groups of approximately 25 students will travel with instructors to other regions of the world to engage with locals on topics of entrepreneurial concern. Travel for this course occurs for 8-12 days during winter term and the course includes pre-departure preparation sessions, as well as post-return reflection exercises.

OIM 7506: Global Health Innovation Lab

3 credits

Improved health is central to a country's economic and social development, with 10-30% percent of gross national product (GDP) per capita attributed to differences in countries' investments in health and education over the long term. Global Health Innovation Lab is a learning-by-doing course where student teams are paired with students from universities around the world to identify and solve problems related to the development and implementation of health innovations in low and middle income settings. For our second offering of the course, students will be paired with medical students from Unifacisa Educaçâo in Campina Grande, Brazil.Students will be assigned to a high priority project challenge from a healthcare-related organization in Brazil. Based on the challenge presented by the organization, students will follow the design thinking process, paired with approaches from healthcare management and entrepreneurship, medical anthropology and sociology, and information technology to prototype and test solutions that address organizational challenges. Organizational challenges may relate to care delivery services or technologies needed within clinic settings or in the community.The students will be expected to interact with the partner organizations regularly to make progress. Students will be connected with alumni or other experts as they need additional project support. Student teams are assessed based on their teamwork, project progress, and completion of course readings and activities. Students will have the opportunity to share their projects with the broader global health community through the Kerry Murphy Healey Center for Health Innovation and Entrepreneurship at Babson.

MKT6600 Growth Marketing
1.5 Credits (MSAEL core)This course will help managers find and grow new marketing opportunities driven by customer behavior and insights data. Growth marketing is defined as intelligent, data-driven marketing for the purpose of adding revenue to the bottom line of your business. Students will learn how to apply growth marketing techniques to experiment with different channels and optimize the sales funnel, adjusting their tests incrementally to determine how to best optimize their marketing spend. Techniques include A/B Testing, Cross-channel marketing, Customer life-cycle analysis, and strategic content planning.

Prerequisites: MOB6600 and EPS6600

EPS9504 Health and Biotech Venture Ecosystems

1.5 Intensive Elective Credits

Health and Biotech Venture Ecosystems is an intensive 2-day course which prepares life science entrepreneurs for patient driven collaboration in the development of new life science products and services.

Boston is considered the leading life science cluster in the world. Much of this can be attributed to an ecosystem strategy where industry, academia, and government share the same combined interest to advance patient advocacy. There is also a philanthropic ecosystem of altruism which fuels early-stage innovation which includes patient advocacy organizations, high-net worth individuals, and common patients and families which can help to validate and supercharge a new venture.

In this course students explore an opportunity space and ideate a new product or service using a patient driven business development process that socializes their innovation in the innovation ecosystem. Guest speakers from leading life science organizations will help students to learn how to generate trust within the communities they serve by collaborating with the leading patient advocates within their ecosystem. Students will learn how to explore the business drivers for their specific venture idea by working with stakeholders such as hospitals, health plans, key opinion leaders, and advocacy organizations. They will learn first-hand from industry leaders who will share the best practices associated with patient driven business development. Students will also learn from other global health ecosystems to understand how they collaborate with other ecosystems to promote success.

The students will be expected to interact with outside organizations to make progress. Students will connect with alumni or other experts as they need additional project support. Student are assessed based on their resourcefulness, project progress, and completion of course readings and activities. Students will have the opportunity to share their projects with the broader global health community through the Healey Center for Global Healthcare Entrepreneurship at Babson.

Day 1 will include classroom instruction of entrepreneurship fundamentals, group design thinking, and early-stage business ideation. Students will have a minimum of one-week to explore their opportunity space. Day 2 will include business iteration, marketing and sales strategy, and the culmination of the course is a presentation to an early-stage investor or corporate innovation manager.

Prerequisites: EPS7800 or equivalent

ECN7555 Health Care: Markets, Analytics and Strategies
(Formerly Health Economics)
3 Elective CreditsHealth care costs account for 18% of U.S. GDP, which is one reason the health care industry is abundant with job openings and entrepreneurship opportunities! This is especially true in the Boston area, which has become a global leader in the health care and life sciences industries. This course follows a hands-on, two-pronged approach to solve real-world problems.

- Prong #1 focuses on the market and organizational structures of major stakeholders, including pharmaceutical companies, health care tech companies, insurers, hospitals, physicians, patients, and government.

- Prong #2 uses empirical methods, such as big data, survey, Pay-for-Performance, and Health Technology Assessment, to analyze these stakeholders' challenges, assess business opportunities, and design evidence-based strategies. In addition, you will learn SAS, a highly demanded analytical skill on the job market.

For students interested in health care and life science industries, this course will provide you with the tools and knowledge needed for evidence-based, expert-level opinions. For students interested in in analytics, the methods used in health care analyses are applicable, transferrable, and relevant to a host of other industries and functions, such as marketing and finance.

Prerequisites: None

MBA7511 Inclusive Leadership
3 Credits

Inclusive Entrepreneurial Leadership will be a 3 credit graduate course delivered within the Certificate of Advanced Management (CAM) initiative at Babson College.

Rationale: The CAMs team has identified extensive interest in the marketplace for a foundational course on inclusive leadership.

This course begins with an overview of the business case for diversity, equity and inclusion (DE&I) and the imperative for inclusive leadership practices to drive innovation and growth. Students will build requisite "inclusion acumen" through self-assessments, experiential exercises, readings, peer discussion forums, and entrepreneurial action experiments designed to enhance inclusive leadership behaviors and effectiveness. Topics explored include implicit and explicit bias; identity, power and privilege; gender and women in the workplace; inclusion, bias and race; intercultural competence and workplace cultures. Through increased self-awareness, expanded mindsets and refined skill sets, students will be prepared to leverage difference as a strength as they co-create reciprocal value with their colleagues, employees, and other strategic stakeholders.

Broader Perspective: If this course is successful, all or part will be available for inclusion within future DE&I focused courses within the undergraduate and graduate programs.

NOTE: This course was designed with an intentional inclusion strategy. 20+ faculty and staff members from across the campus provided input and several have agreed to host deep dive office hours on their topic of expertise.

ECN7580 Independent Research

1.5-3 CreditsIndependent research is available for all academic divisions. Registration is manual for students through Graduate Programs and Student Affairs.

Independent Research provides an opportunity to conduct in-depth research in areas of a student's own specific interest. Students may undertake Independent Research for academic credit with the approval of a student-selected faculty advisor, the appropriate division chair, and Graduate Programs and Student Affairs. Please note that a student is responsible for recruiting a faculty advisor through the student's own initiative and obtain the advisor's prior consent/commitment before applying for an independent research project. Authorization for such a project requires submission of a formal proposal written in accordance with standards set forth by the Graduate School. The research project normally carries 1.5 or 3 credits.

For more information and a proposal outline please visit: http://www.babson.edu/Academics/graduate/mba/Pages/independent-research.aspx