OIM3565 Agile Experimentation
(Formerly MIS3565)
4 Advanced Management Credits

**Students who took this as MIS3565 cannot take this course**

Business leaders and entrepreneurs should be Agile digital experimenters, capable of innovating by combining available technologies and services into digital experiences. In this course, students will learn about Agile digital entrepreneurship and follow an Agile methodology to conceive and create an internet of things (IoT) solution with a clear value proposition.

Agile Experimentation (AgileEx) is an experiential course in which teams of students use agile methodologies to design and prototype viable innovations combining hardware and software elements. The course involves:
- Practicing Agile project management methodologies and software, and learning how to scale Agile environments from small startups to large organizations
- Designing and building IoT devices with sensors and actuators, and programming hardware (i.e., Arduino microcontrollers)
- Designing digital interfaces (e.g., interactions, app mockups, information flows) with software tools
- Running experiments and surveying customers to test hypotheses and improve the prototype
- Building an innovation that is a feasible and responsible market solution
- Presenting your work in a final pitch that showcases your prototype and its market viability
- Learning about emerging technologies

The course aims to train business graduates who are confident life-long learners of technology, can work in Agile environments, and can participate in the development of innovative and responsible technological solutions.

Prerequisites: SME2012

OIM3580 Artificial Intelligence in Business
(Formerly MIS3580)
4 Advanced Management Credits

**Students who took this as MIS3580 cannot register for this course**

This elective is intended to introduce you to a variety of different types of artificial intelligence and to many of the issues involved in their business application. We will cover a variety of AI tools, from machine learning to natural language processing to "deep learning." We will learn about both the functions performed by these technologies and the business issues they generate - including the roles to be performed by humans in organizations of the future.
Some introductory material is provided by online videos on AI in general. We will have several external experts as guest speakers during sessions. No programming or detailed technology background is required, although you should be interested in new technology and will need to study materials about how AI works.

The objective is to equip you to be a manager or professional who makes use of this technology, not a developer of it-or a translator of business requirements to professional data scientists. The course is also intended to encourage some students to go on for more technical training in AI. Specific learning objectives are listed for each session.

Prerequisites: SME2012

OIM3560 Blockchain and Cryptocurrencies
(Formerly MIS3560 The Blockchain: Bitcoin, Smart Contracts, and Other Applications)
4 Advanced Management Credits

Students who took this as MIS3560 cannot take this course; MIS3505 and MIS3605 significantly overlap topics covered in MIS3560. Students who take MIS3505 OR MIS3605 cannot take MIS3560.

This course is about an exciting new technology called the blockchain. The blockchain is the technology behind bitcoin and other forms of digital cash. In this course, you will learn about the algorithms and protocols that enable blockchain creation, the theory behind and the potential of cryptocurrencies, how blockchains are used to enforce smart contracts, and how many other blockchain applications work.

Prerequisites: None

MKT4515 Brand Management
4 CreditsBrand Management is an advanced marketing course that will prepare students to lead a brand-centered marketing team in the consumer products/services arena. The emphasis in the course is on marketing plans and day-to-day decision-making. Marketing decisions are usually made in a context of imperfect information, decision models that combine analysis with judgment, and a marketplace that is fast-changing. The course will prepare students to operate successfully in this real-world environment. The concept of _brand equity_ will be a unifying theme throughout.

Prerequisites: SME2011 or MKT2000

OIM3545 Business Intelligence and Data Analytics
4 Credits

Students who took this as MIS3545 cannot register for this course

This course is about how organizations, and their employees can successfully collect, evaluate and apply information to become better decision makers. It starts with basic concepts regarding business data needs and ends with hands-on experience using Business Intelligence (BI) tools. It takes a variety of experts to start and run a business - financial, operational, marketing, accounting, human relations, managerial, etc. Each knowledge base requires up-to-date information to plot strategy or keep it on track. Our ability to capture large volumes of data often outstrips our ability to evaluate and apply the data as management information. These are the challenges we will address in this course so that you can become an intelligent gatherer and user of data in your chosen field.

Prerequisites: SME2012 or OIM2000

COM3511 Business Presentations
(Formerly MOB3511)
2 General CreditsIf you took and passed MOB3511, you cannot register for COM3511, as these two courses are equivalent

This is a performance course designed to build upon basic presentation skills and concepts. Focus will be directed toward presentation strategies for informative and persuasive speeches for business settings. Students will present virtual and in-class, high-impact presentations. The course will enforce communication concepts to allow students to become effective critical thinkers as creators and consumers of messages.

Prerequisites: RHT II

COM3500 Business Storytelling
4 Advanced Management Credits

This 4-credit course provides students with the opportunity to research and explore areas of business interest by engaging with and re-telling the stories of entrepreneurs. In this course, students will have the opportunity to learn about an area of entrepreneurial interest directly from entrepreneurs through guest lectures, one-on-one interviews, and secondary research. The goal of this course is to immerse students in the stories of entrepreneurs and to provide them with the business communication competence to retell these stories to a wider business audience.

Students will attend guest lectures by entrepreneurial leaders who will discuss their experiences and provide students with material to help them find and craft effective entrepreneurial stories. Students will develop skills in project planning, interview technique, recording and transcribing, and they will explore the ethical and legal considerations of presenting the stories and ideas of others. Students will complete 4-6 blog posts of varying length and topic to a predetermined business audience. Students will complete shorter activities (background subject research, designing interview protocols, peer review, editing exercises, business audience analysis) to support their business blog portfolio. Students will also consider how digital writing environments help writers address multiple audiences.

The course will culminate in the public presentation of their pieces as part of a digital takeover of one of Babson's storytelling channels.

Prerequisites: SME Courses

COM3511 Business Presentations
(Formerly MOB3511 Business Presentations)
2 General CreditsStudents who took this as MOB3511 cannot register for this courseThis is a performance course designed to build upon basic presentation skills and concepts. Focus will be directed toward presentation strategies for informative and persuasive speeches for business settings. Students will present virtual and in-class, high-impact presentations. The course will enforce communication concepts to allow students to become effective critical thinkers as creators and consumers of messages.

Prerequisites: RHT1001 or WRT2000

COM3522 Business Writing

4 Advanced Management Credits

Business Writing is an interdisciplinary writing course designed to improve the business communication competency of undergraduate students. In this course students will gain the tools necessary to produce effective business writing in a variety of multi-modal contexts. Students will read, discuss, and respond to materials that provide historical context for business communication norms and genres and present research-driven strategies for communicating effectively to a variety of audiences. Students will complete practice cases where they will be expected to apply a problem-solving approach to producing audience-driven, goal-oriented business communication genres. These cases will build toward a larger service learning project with an external partner in order to deepen their understanding of business norms and practices.

Prerequisites: MKT2000

MKT3501 Communicating for Consumer Behavior Change
4 Free Elective CreditsIn this course, students learn and draw upon interdisciplinary theories in psychology, marketing and persuasion/influence to explore the nature of behavioral change at the individual, consumer and societal levels. Centered around a major social marketing project, students will test theories of persuasive communication and choice architecture to explore how to use the knowledge of human experience to shape behavior for social good.

Prerequisites: MKT 2000