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Lee Gustafson

  • Adjunct Lecturer
Academic Division: Marketing
Lee Gustafson is an experienced advertising agency director, entrepreneur and corporate marketing leader with a BFA from Rhode Island School of Design and an MBA from Babson College. Over the past 25 years, Lee has held senior level roles in award-winning creative agencies, founded a brand consultancy and led U.S. marketing operations for an international manufacturer of heating and energy equipment.
During his career, Lee has created, produced and managed and profitable marketing campaigns and marketing programs that launched new companies and products, repositioned brands, reinvigorated static brands, engaged minds, moved hearts and increased market share for international, national and regional B2B and B2C companies in automotive, beverage, defense, heating and renewable energy, hospitality, media, non-profit, retail, QSR, sports and technology industries, from fast-track start-ups to Fortune 1000.
Lee's brand experience includes Bentley Motors, BMW, Boston Scientific, Buffalo Rock Bottling Company, Captain D's Seafood, Concerto Software, Distributive Networks, Envoy Worldwide, Empirix, Genesee Beer, HomeGoods, L-3 Communications, MOTUS Motorcycles, Polartec, Radisson Hotels Worldwide, Raytheon Systems Company, Reebok Golf, Rolls Royce, RSA Security, Salomon of North America, The Christian Science Monitor, Vail Resorts, Veryfine Products, Viessmann Manufacturing Company and Volkswagen.
Lee is also an adjunct lecturer in advertising and marketing at Bentley University.