Applied Artificial Intelligence (AI)

Learn about artificial intelligence through an entrepreneurial lens and discover where emerging technology meets innovation, strategy, analytics, and human judgment.

The applied artificial intelligence (AI) concentration at Babson College is an undergraduate applied AI concentration designed for students interested in AI for business, applied analytics, entrepreneurship, and the ways AI is transforming organizations and society. This artificial intelligence pathway prepares students to lead in an AI-driven world through Babson’s globally recognized approach to business education.

Students gain hands-on experience exploring applied AI in business, including how AI informs decision-making, improves organizational performance, creates new business opportunities, supports applied analytics, and reshapes industries.

Where the Applied Artificial Intelligence Concentration Will Take You

For students wondering how to start learning about artificial intelligence, how AI is used in business, or how to build a career at the intersection of technology and innovation, this concentration develops the technical understanding, strategic thinking, and entrepreneurial skills needed to thrive in a rapidly evolving marketplace. It is especially relevant for students interested in colleges with an applied major or exploring a major in artificial intelligence through a business and entrepreneurship lens. Our concentrations are designed to help you specialize and explore options within our bachelor’s in business administration degree.

Rather than focusing solely on programming or computer science, the Applied AI concentration approaches AI in practice as a business tool and leadership challenge. Students learn how organizations use AI to solve problems, identify opportunities, improve processes, and create value while considering ethics, governance, and human impact.

Students who pursue the Applied AI concentration at Babson develop adaptable skills that can be applied across industries, functions, ventures, and organizational settings, whether they are interested in applied artificial intelligence, data science courses, AI in entrepreneurship, or applied analytics and AI.

By completing this concentration, students will be able to:

Babson is committed to preparing entrepreneurial leaders for the future. These outcomes prepare students for careers that require both technological fluency and strong business acumen. Graduates may pursue roles such as AI product manager, business analyst, innovation consultant, technology strategist, startup founder, digital transformation specialist, operations analyst, customer insights manager, or emerging technology consultant.

What You Will Study in Your Applied Artificial Intelligence Courses

Babson’s applied AI courses and undergraduate applied AI courses emphasize applied learning, helping students understand how AI technologies influence business strategy, entrepreneurship, applied analytics, and organizational performance.

Students learn not only how artificial intelligence works, but also how leaders can responsibly use AI to improve decisions, create value, and address complex business challenges. Coursework combines business fundamentals with emerging technology concepts so students can connect technical innovations to real-world outcomes, whether they want to learn AI programming, explore a generative AI course, or understand applied AI in entrepreneurship.

Across the concentration, students explore:

Students also benefit from opportunities connected to The Generator, Babson’s interdisciplinary AI innovation hub, and the C. Dean Metropoulos Institute for Technology and Entrepreneurship, where emerging technologies and entrepreneurial leadership converge.

As with all Babson concentrations, students combine specialized coursework with our Bachelor of Science in Business Administration curriculum, creating a unique blend of business knowledge, technological literacy, applied analytics, and entrepreneurial leadership. For students searching for colleges with AI courses, colleges that offer applied AI courses, or an applied AI degree experience within a business education, Babson offers a practical pathway focused on using AI to solve real problems.

Applied AI in Business: Questions Students Ask

From understanding the basics of artificial intelligence to seeing how AI can solve real business problems, these questions explore what applied AI looks like in practice and how Babson students learn to use it thoughtfully, strategically, and entrepreneurially.

You Will Learn from the Best

Students in the applied AI concentration learn from faculty whose expertise spans entrepreneurship, technology innovation, business analytics, operations, data science, and digital transformation.

Faculty bring both scholarly knowledge and real-world experience into the classroom, helping students understand how AI is reshaping organizations, industries, and entrepreneurial opportunities. Through applied projects, mentorship, and experiential learning, students gain practical insight into how emerging technologies create value in business and society.

Have Questions?

Faculty Contact: Ganesan Shankaranarayanan (Shankar)
Sponsoring Divisions: Operations and Information Management and Entrepreneurship