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Stars of Franchising Podcast

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Stars of Franchising

Stories of Inspiration & Entrepreneurial Grit

Presented by the Tariq Farid Franchise Institute at Babson College

“How do I find and choose the right franchise opportunity?” “How do I overcome the obstacles and bounce back from the setbacks?” “How do I achieve the scale I’m after?”

Join hosts Ab Igram and Vini Onyemah to learn from the global pioneers, innovators, and visionaries who are realizing their entrepreneurial dreams through the franchise business model. New episodes every week.

Be Our Guest on the Podcast!

Are you a franchise industry expert with insights to share? We’re looking for thought leaders, innovators to join us on our podcast. Complete the form below to tell us more:
Episode 17 Season 2

Joseph Attia, PhD

Episode 17, Season 2


“Building a business isn’t just about revenue—it’s about creating lasting value, empowering your team, and preparing for what’s next. Whether you’re scaling, planning your exit, or simply striving for balance, this mindset transforms your journey.”

In this episode of Stars of Franchising, hosts Ab Igram and Vini Onyemah sit down with Joseph Attia, a seasoned entrepreneur, franchise owner, and value growth advisor. Joseph shares his journey from accidental franchisee to multi-unit operator and consultant, offering candid insights into what it really takes to succeed in franchising and business ownership.

Key Topics & Takeaways

  • Purpose-Driven Entrepreneurship: Joseph’s core motivation is caring for family and “paying it forward” by helping other business owners scale, balance, and eventually exit their businesses.
  • The Franchise Journey: From his wife’s first Orange Theory Fitness class to opening multiple units, Joseph discusses the realities of franchise ownership—including the importance of due diligence, understanding royalties, and the difference between “business in a box” and true entrepreneurship.
  • Scaling & Exiting: Joseph explains why planning your exit from day one is crucial, and how to build a business that is transferable, sustainable, and predictable.
  • Leadership & Team Building: The “5M Model” (Model, Mentor, Monitor, Motivate, Multiply) for developing teams and creating a culture of growth and accountability.
 

Season 2

Listen to Ab and Vini as they dive into everything associated with entrepreneurship, franchising, and scaling with each episode.

Episode 16 Season 2

Stacy Bahrenfuss, Founder, SoulCharge

Episode 16, Season 2 MORE …
Episode 15 Season 2

Jamie Lavigne, Director of Franchise Development, CFE Kitchen Guard/The SEALS EverSmith Brands

Episode 15, Season 2 MORE …
Episode 14 Season 2

David Owasi, Founder & CEO, Outright Genius

Episode 14, Season 2 MORE …
Episode 13 Season 2

Aaron Harper, Founder & Chairman, Rolling Suds

Episode 13, Season 2 MORE …
Elise Lupin Elysium Marketing Group

Elyse Lupin, President & Founder, Elysium Marketing Group

Episode 12, Season 2 MORE …
Episode 11 Season 2

Colleen Upham, Co-Founder, Oh Deer

Episode 11, Season 2 MORE …
Episode 10 Season 2

Patrick Cunningham, Chief Development Officer, Bobby’s Burgers by Bobby Flay

Episode 10, Season 2 MORE …
Episode 9 Season 2

Ruzanna Queenan, Founder, Queenvest

Episode 9, Season 2 MORE …
Episode 8 Season 2

Scott Greenberg, The Franchise Performance Edge

Episode 8, Season 2 MORE …
Episode 7 Season 2

Alex DiPietro, LAD Management

Episode 7, Season 2 MORE …
Episode 6 Season 2

Mateo and Tadeo Acosta-Rubio, Churromania & Clave

Episode 6, Season 2 MORE …
Episode 5 Season 2

Fernando López de Castilla Elías, Founder, GNF Worldwide & Formula X

Episode 5, Season 2 MORE …
Episode 4 Season 2

Rob Branca, Dunkin’ Franchisee, Real Estate Dev, & National Franchise Advocate

Episode 4, Season 2 MORE …
Episode 3 Season 2

Lindsey McFadden, CMO, Stretch Zone

Episode 3, Season 2 MORE …
Episode 2 Season 2

Victor Berny, CCO, Grupo Berny

Episode 2, Season 2 MORE …
Episode 1 Season 2

Somia Farid Silber, CEO, Edible Brands

Episode 1, Season 2 MORE …
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About the Hosts

Ab Igram

Ab Igram MBA’96 »

Co-Host and Executive Director, Tariq Farid Franchise Institute

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Vini Onyemah headshot

Vini Onyemah, PhD »

Chair, Marketing Division, and Professor of Sales & Marketing

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Production Team

Travis Gray

Engineer

Caryn Sowa

Producer

Season 1

Your front-row seat to the minds reshaping franchising and entrepreneurship.

Episode 35 Season 1

Debra Strougo, Founder, Row House, & Partner, Fitizens

Episode 35, Season 1 MORE …
Episode 34 Season 1

Vanessa Yakobson, CEO & Partner, Blo Blow Dry Bar

Episode 34, Season 1 MORE …
Episode 33 Season 1

Shane Franson-Evans, Co-Founder & CEO, Massage Heights

Episode 33, Season 1 MORE …
Episode 32 Season 1

Justin Willingham & Monica Fonseca, Franchisees, Gong cha Bubble Tea

Episode 32, Season 1 MORE …
Episode 31 Season 1

Mark Kushinsky, Founder/CEO, MaidPro & Threshold Brands

Episode 31, Season 1 MORE …
Episode 30 Season 1

Scott Wendrych, Chief Development Officer, FYZICAL

Episode 30, Season 1 MORE …
Episode 29 Season 1

Annie Tselikis, Alumna, Cousins Maine Lobster

Episode 29, Season 1 MORE …
Episode 28 Season 1

Ramzi Daklouche, Chief Commercial Officer, Edible Brands

Episode 28, Season 1 MORE …
Episode 27 Season 1

Jeff Klein, Multi-Unit Franchisee, Capriotti’s Sandwich Shop

Episode 27, Season 1 MORE …
Episode 26 Season 1

Alex Faigel, Founder and Co-CEO, Dr. Dental

Episode 26, Season 1 MORE …
Episode 25 Season 1

Winn Claybaugh & John Kanski, Paul Mitchell Schools & Salty Dawg Pet Salons

Episode 25, Season 1 MORE …
Episode 24 Season 1

Christo Demetriades, Managing Partner, Conscious Capital Growth

Episode 24, Season 1 MORE …
Episode 23 Season 1

Gary Raphael, Franchisee, Rita’s Italian Ice and Frozen Custard

Episode 23, Season 1 MORE …
Episode 22 Season 1

Jonathan Epstein, Mega-Franchisee, Planet Fitness

Episode 22, Season 1 MORE …
Episode 21 Season 1

Dan Bonoff, Partner, Goode Partners

Episode 21, Season 1 MORE …
Episode 20 Season 1

Heather Elrod, Managing Partner, Conscious Capital Growth

Episode 20, Season 1 MORE …
Episode 19 Season 1

Tim Vogel, Founder & CEO, Scenthound

Episode 19, Season 1 MORE …
Episode 18 Season 1

Elizabeth Roberts, Founder/CEO, Redbird Fitness

Episode 18, Season 1 MORE …
Episode 17 Season 1

Bryce Fluellen, President/Co-Founder, Arthur Lee Consulting & Advisory

Episode 17, Season 1 MORE …
Episode 16 Season 1

Bob & Karen Sommers, Citywide Facilities Solutions Franchisees

Episode 16, Season 1 MORE …
Episode 15 Season 1

Andrea Mundie, Co-Founder & CEO, skoah, and Principal, RDCP Consulting, Inc.

Episode 15, Season 1 MORE …
Episode 14 Season 1

Brian Belmont, CEO, FYZICAL, and Planet Fitness & Quiznos Franchisee

Episode 14, Season 1 MORE …
Episode 13 Season 1

Kristin Kidd, School of Rock & The Lash Lounge

Episode 13, Season 1 MORE …
Episode 12 Season 1

Omar Simmons, Planet Fitness Franchisee & Venture Investor

Episode 12, Season 1 MORE …
Episode 11 Season 1

Amanda Bialek, President, Konnect Agency

Episode 11, Season 1 MORE …
Episode 10 Season 1

Josh Halpern, CEO, Big Chicken

Episode 10, Season 1 MORE …
Episode 9 Season 1

Jim Tselikis & Sabin Lomac, Founders, Cousins Maine Lobster

Episode 9, Season 1 MORE …
Episode 8 Season 1

Neal Faulkner, Dunkin’ Multi-unit Franchisee

Episode 8, Season 1 MORE …
Episode 7 Season 1

Elaine Chow, Founder, ChopValue Boston

Episode 7, Season 1 MORE …
Episode 6 Season 1

Soosie Lazenby, Franchisee, Club Pilates & StretchLab

Episode 6, Season 1 MORE …
Episode 5 Season 1

Ken Doyle, Founder, Halifax Partners

Episode 5, Season 1 MORE …
Episode 4 Season 1

Dr. Ausanee Mahagitsiri Leonio, Founder/President, King Food Group (Thailand)

Episode 4, Season 1 MORE …
Episode 3 Season 1

Nigel Travis, Former CEO & Chairman of the Board, Dunkin’ Brands

Episode 3, Season 1 MORE …
Episode 2 Season 1

Stephen Spinelli, Jr., Co-founder, Jiffy Lube

Episode 2, Season 1 MORE …
Episode 1 Season 1

Tariq Farid, Founder & CEO, Edible Brands

Episode 1, Season 1 MORE …

Learn more about the Tariq Farid Franchise Institute