Creative Arts & Media

Explore creative arts and media through a liberal arts and entrepreneurial lens, developing the storytelling, critical thinking, and creative problem-solving skills that fuel business creativity, support innovation and creativity in business, and help ideas connect with audiences and communities.

The creative arts and media concentration at Babson College is designed for students interested in exploring art and media as powerful forms of storytelling. Through coursework in film, music, theater, creative writing, visual arts, and media studies, students examine how creative expression shapes culture, influences ways of seeing the world, and helps people make meaning of their experiences. Students explore how creative expressions contribute to culture and society, examining the ideas and perspectives that shape artistic and media production.

Through courses in areas such as film, literature, media, and the arts, you’ll explore the creative choices, historical contexts, technologies, and storytelling techniques that shape how ideas are expressed and understood. This foundation helps you build strong analytical, communication, and creative problem-solving and writing skills while gaining insight into the role of culture and creativity in society and organizations.

As a creative arts and media program, this interdisciplinary experience combines the study of creative works with entrepreneurial thinking, making it distinctive among creative media education opportunities and creative arts concentration options.

Where the Creative Arts & Media Concentration Will Take You

This concentration helps students build the analytical, creative, and communication skills valued across a wide range of industries and professions. This concentration builds strategic, analytical, and industry‑ready skills from day one.

Students interested in creative entrepreneurship, entrepreneurship and arts, or entrepreneurship and media gain a foundation that connects creative inquiry with entrepreneurial problem-solving and leadership. Rather than a traditional arts or media degree, Babson offers a creative arts and media concentration within its undergraduate business curriculum—an option also for students interested in creative business degrees, the business of creative industries, and the relationship between creativity and entrepreneurship.

This approach encourages students to study creative works alongside entrepreneurial thinking, helping them understand both the artistic and societal impact of creative expression while developing versatile professional skills such as creative writing, presenting, and critical thinking.

Students who pursue this concentration develop skills that extend beyond creative production and prepare them to contribute thoughtfully to organizations where creativity, communication, storytelling, and audience understanding are essential. Students also explore how creativity contributes to organizations, communities, and the evolving business of creative enterprises.

Students will:

Graduates apply their skills across a wide range of fields, including marketing and advertising, communications, media, arts and cultural organizations, arts management, entertainment, design, and entrepreneurship. They pursue roles such as content strategist, creative producer, marketing or communications professional, audience engagement specialist, arts administrator, media planner, or founder of a creative venture. The concentration also provides a strong foundation for careers that value storytelling, critical thinking, creative problem-solving, and audience understanding.

What You Will Study in Your Creative Arts & Media Courses

Babson’s creative arts and media courses explore how creative works are developed, interpreted, and experienced across a variety of artistic and cultural forms. The concentration also can appeal to students considering pathways commonly associated with creative marketing degrees, creative marketing programs, or emerging roles that blend communication, strategy, and creativity.

In these classes, students explore how creative decisions, storytelling choices, historical context, technology, and audience interpretation shape the meaning and impact of creative works. The program also introduces concepts related to entrepreneurship for creative arts, helping students understand how creative work and entrepreneurial thinking can intersect in a variety of settings.

Students explore:

Students extend learning beyond the classroom through applied experiences, including media and entertainment projects, venture development, and interdisciplinary collaboration.

These courses show how students develop the skills to become thoughtful storytellers, communicators, creative thinkers, and cultural analysts who can apply their understanding of arts, media, and creative expression across a wide range of professional and personal pursuits. Students interested in creative media courses, a creative media major, or media studies concentration will find opportunities in this concentration to examine creative works through multiple disciplinary perspectives while building analytical and communication skills.

Have Questions?

Faculty Contact: Asiel Sepúlveda
Sponsoring Division: Arts & Humanities