As we enter the final weeks of the fall semester, Babson will shift all classes (Undergraduate and Graduate) online as of Friday, November 13.

Faculty Profiles

Kenneth Demma

  • Adjunct Lecturer
Academic Division: Marketing

Bio

Exploring and mining the intersection of Customers, strategy, analytics and data, Ken Demma has been a Marketing leader for over 25 years: working to transform businesses in adopting analytically-based Marketing strategies, increasing knowledge about... and loyalty of... Customers, while improving the effectiveness of marketing investments. He has held executive roles at SAP, American Express, Fidelity Investments, US West, Affinity Group, iXL and leadership roles in several specialized consulting - experiences that bring in-practice application and energy to his courses.

Ken teaches MBA and Blended Learning students Consumer Behavior, Strategic Marketing Planning, Marketing Analytics and Strategic Customer Management (a course which he also conceived and developed). He brings his extensive analytics experience to bear in Analytic Managers and Organizations and Competing on Analytics courses. He has served as advisor on 4 JMCFE projects, leading students in Marketing and Sales strategies for clients in Italy and Switzerland; proudly working with teams that have had a big impact for their clients.

Beyond his teaching, Ken has developed courses for Babson Global and other institutions and businesses, and was co-sponsor of an analytic program for high school senior in Boston. He has authored numerous articles including: Determining Dimensions--Marketing Investments Often Bear No Relation to Results, The New Learning Curve--Advanced Knowledge Helps Companies' Success in Hyper Competitive Markets, and contributed to several books, including High Performance Marketing and Analytics at Work. He often speaks and writes on the topics where there is a confluence of marketing art and analytic strategy, and has been a contributor to recent research on Marketing Mix Optimization (Forrester Research), Big Data Analytics in Marketing (IDC) and Big Data Morality (MIT CDOIQ). His work in analytic innovation has been recognized through receiving a Genius Award at the ANA.

Ken holds an MBA from New York University Stern School of Business, a BA in Economics from New York University, a certificate in Leadership in Professional Services Firms from Harvard Business School and a certificate in Direct Marketing from NYU. He has been on the faculty of the International Institute for Analytics, a Jury Member for I-COM, and has been an active member of various professional associations, and is an advisor to numerous small businesses.


Academic Degrees

  • MBA, Stern School of Business
  • BS, New York University

Courses

  • Degree Courses 2020

    • MBA 7545 ANALYTICAL MANAGERS AND ORGANIZATION
    • MIS 9530 COMPETING ON ANALYTICS
    • MKT 7550 BL CONSUMER BEHAVIOR
    • MBA 7545 BL ANALYTICAL MANAGERS AND ORGANIZATION
  • Degree Courses 2019

    • MIS 9530 COMPETING ON ANALYTICS
    • MBA 7545 BL ANALYTICAL MANAGERS AND ORGANIZATION