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Erik Noyes

  • Associate Professor
Academic Division: Entrepreneurship
781-239-5495
An expert in innovation and growth strategy, Professor Noyes teaches courses in entrepreneurial thinking, new venture creation, and business innovation. His research examines entrepreneurship, disruptive innovation, and generative AI.

Professor Noyes is the founding Faculty Director of the Weissman Foundry, an interdisciplinary innovation-collaboration between Babson College, the Olin College of Engineering, and Wellesley College. In 2023, he co-led the creation of The Generator, an interdisciplinary AI lab that applies breakthrough advances in generative AI to entrepreneurship and innovation. He teaches Entrepreneurial Opportunities in AI at Babson, among other graduate and undergraduate entrepreneurship courses.

Prior to joining Babson, Professor Noyes consulted for companies such as Nokia, BMW, Hewlett-Packard, New Balance, and Motorola to identify and evaluate new growth businesses in diverse areas such as healthcare, mobile computing, consumer products, automotive design, sensing systems, and interactive media.

At Babson, Professor Noyes was awarded the Dean's Award for Teaching Excellence. He helped design the curriculum for the Goldman Sachs 10,000 Small Businesses Initiative, a $500 million dollar program, teaching in underserved cities such as Detroit, LA, Cleveland, and New Orleans. A proponent of interdisciplinary problem-solving, he co-founded Affordable Design & Entrepreneurship (ADE), a collaboration between Babson College and the Olin College of Engineering. He also co-led Babson's Foundations of Management & Entrepreneurship program, rated the most innovative undergraduate entrepreneurship course in the U.S. by the U.S. Association for Small Business and Entrepreneurship (USASBE). In addition to Babson courses, Professor Noyes teaches across executive education programs in the US and internationally.

Professor Noyes is a Founding Editor of the journal Entrepreneurship Education & Pedagogy (EE&P). His research has been published in the Journal of Small Business Management, Advances in Entrepreneurship, Firm Emergence and Growth, Entrepreneurship Education & Pedagogy, the International Journal of Entrepreneurship and Innovation, Frontiers in Entrepreneurship Research, multiple books, and the Harvard Business School case collection. He has been quoted in the Wall Street Journal, the Financial Times, USA Today, The Chronicle for Higher Education, and international press.

Academic Degrees

  • Ph D, Boston University, Graduate School of Management
  • MBA, Whittemore School of Business, University of New Hampshire
  • BA, Brown University

Academic Interest / Expertise

Corporate Innovation; Artificial Intelligence; New Venture Creation; Innovation Strategy; Human-Centered Design

Awards & Honors

  • 2017 — 2017 winner of the USASBE Experiential Entrepreneurship Exercises Award, USASBE
  • 2015 — BFRF Mini-grant Award, Babson Faculty Research Fund
  • 2006 — Kauffman scholarship , Academy of Management
  • 2005 — Kauffman scholarship , Babson College
  • 2005 — Research assistantship,
  • 2004 — Kauffman scholarship ,
  • 2001 — Doctoral Merit Fellowship (4-year), Boston University Graduate School of Management
  • 1991 — SAS Academic Scholarship, Institute for Shipboard Education
  • 1989 — Granite State Merit Scholar,
  • 1989 — Rotary Club Academic Scholarship, the Rotary Club

Courses

  • Degree Courses 2023

    • EPS 3518 CROWDFUNDING
    • EPS 3543 ENTREPRENEURIAL OPPORTUNITIES IN AI
    • EPS 7800 ENTREPRENEURSHIP
    • FME 1001 FOUNDATIONS OF MGMT & ENTREPRENEURS
    • EPS 3536 THE ENTREPRENEURIAL INNOVATOR

Publications

Journal Articles

  • Winkler, C., Liguori, E., Van Gelderen, M., Noyes, E.A., Pittz, T., Hytti, U., McGuire, J. (2021). Editorial: Publishing in Entrepreneurship Education & Pedagogy. Entrepreneurship Education and Pedagogy. Page: 1-12.
  • Noyes, E.A. (2019). Wefunder: Leading the growth of a new industry. Entrepreneurship Education and Pedagogy. Vol: 2, Issue: 2, Page: 1-13. SAGE.
  • Liguori, E., Winkler, C., Winkel, D., Marvel, M., Keels, J., van Gelderen, M., Noyes, E. (2018). The Entrepreneurship Education Imperative: Introducing Entrepreneurship Education & Pedagogy. Entrepreneurship Education and Pedagogy. Vol: 1, Issue: 1, Page: 5-7. Sage.
  • Noyes, E.A. (2018). Teaching Entrepreneurial Action Through Prototyping: The Prototype-It Challenge. Entrepreneurship Education and Pedagogy. Vol: 1, Issue: 1, Page: 118-134. SAGE. link
  • Mandel, R.P., Noyes, E.A. (2016). Survey of experiential entrepreneurship education offerings among top undergraduate entrepreneurship programs. Education and Training. Vol: 58, Issue: 2, Page: 164-178. Emerald Group Publishing Ltd.
  • Noyes, E.A., Linder, B. (2015). Developing undergraduate entrepreneurial capacity for social venture creation. Journal of Entrepreneurship Education. Vol: 18, Issue: 2, Page: 113-124.
  • Noyes, E.A., Brush, C.S., Hatten, K., Smith-Doerr, L. (2014). Firm Network Position and Corporate Venture Capital Investment. Journal of Small Business Management. Vol: 52, Issue: 4, Page: 713–731. Wiley-Blackwell Publishing, Inc.. link
  • Noyes, E.A., Deligiannidis, L. (2013). Grasping Change: Visualizing International Technology Adoption for Entrepreneurship Education. Journal of Entrepreneurship Education. Vol: 16, Issue: Special Issue, Page: 13-32. Allied Academies. link
  • Noyes, E.A., Allen, I., Parise, S.A. (2012). Innovation and entrepreneurial behaviour in the Popular Music industry. Creative Industries Journal. Vol: 5, Issue: 1-2, Page: 139-150. Routledge. link
  • Shulman, J.M., Noyes, E.A. (2012). The Rich Get Richer and So Can You: Investing in a Billionaires’ Index. Journal of Index Investing, The. Vol: 2, Issue: 4, Page: 12-32. Institutional Investor, Inc.. link
  • Noyes, E.A. (2011). 2D and 3D Visualizations of Creative Destruction for Entrepreneurship Education. Advances in Intelligent and Soft Computing. Vol: 99, Page: 277-294. Springer-Verlag.
  • Noyes, E.A. (2011). Mapping the Multi-Industry Terrain of Nanotechnology Entrepreneurship. International Journal of Entrepreneurship and Innovation. Vol: 12, Issue: 4, Page: 297-306.
  • Parise, S.A., Noyes, E.A., Allen, I. (2010). Artistic Influneces and Innovation in the Popular Music Industry. Frontiers of Entrepreneurship Research. Vol: 30, Issue: 15. Babson College.
  • Noyes, E.A. (2009). Music to Our Ears: Examining the Origins of New Market Creation in the Popular Music Industry. Enterprising Matters Magazine.

Cases and Teaching Notes

  • Noyes, E.A., Mandel, R. (2020). Wefunder: Leading the Growth of a New Industry: Entrepreneurship, 5th edition by Zacharakis, Bygrave and Corbett. Wiley Publishing.
  • Iyer, B.R., Noyes, E.A. (2014). Appirio: new venture on a cloud: Strategies for e-Business: Creating Value Through Electronic & Mobile Commerce: Concepts & Cases. Issue: 3rd, Page: 486-495. Pearson.
  • Gilleran, R., Noyes, E.A. (2013). MakerBot: Challenges in Building a New Industry. Page: 17. Babson College.
  • Gilleran, R., Noyes, E.A. (2013). MakerBot: Challenges in Building a New Industry Teaching Note. Page: 6. Babson College.
  • Gilleran, R., Noyes, E.A. (2013). MakerBot: Challenges in Building a New Industry Video Teaching Note. Babson College.
  • Iyer, B.R., Noyes, E.A. (2012). Appirio: New Venture on a Cloud: Harvard Business School Case Collection. Page: 12. Harvard Business Publishing.

Book Chapters

  • Rice, M.P., Noyes, E.A. (2021). Incubators as catalysts in entrepreneurship ecosystems: Handbook of Research on Business & Technology Incubation and Acceleration: A Global Perspective. Edward Elgar Publishing.
  • Noyes, E.A. (2021). Fumbling in the Dark: An Empathy-Building Exercise: Teaching Entrepreneurship: A Practice-based Approach. Edward Elgar.
  • Mandel, R.P., Noyes, E.A. (2019). Equity crowdfunding: Inside advice from six entrepreneurs who've done it: Weatherwise Magazine. Vol: 66, Issue: 1, Page: 12-19. Crowdfund Insider. link
  • Noyes, E.A. (2016). Prototyping your ideas: Entrepreneurship, 4th Edition. Wiley.
  • de Bruin, A., Noyes, E.A. (2014). Capitalizing on creativity: insights on creative entrepreneurship: The Routledge Companion to Entrepreneurship (Routledge Companions in Business, Management and Accounting). Issue: 1st, Page: 281-295. Routledge.
  • Noyes, E.A. (2014). Exercises to practice experimentation: $5, $50, and $500 experiments: Teaching Entrepreneurship: A Practice-Based Approach. Page: 264-269. Edward Elgar Pub.
  • Noyes, E.A. (2014). Exercises to practice experimentation: Competitive cup stacking: Teaching Entrepreneurship: A Practice-Based Approach. Page: 241-246. Edward Elgar Pub.
  • Mandel, R.P., Noyes, E.A. (2013). Beyond the NWS: Inside the Thriving Private Weather Forecasting Industry: Weatherwise Magazine. Vol: 66, Issue: 1, Page: 12-19. Taylor & Francis.
  • Noyes, E.A., Brush, C.S. (2012). Teaching Entrepreneurial Action: Application of Creative Logic: Entrepreneurial Action (Advances in Entrepreneurship, Firm Emergence and Growth) . Page: 253 - 280. Emerald Group Publishing Limited.
  • Noyes, E.A., Parise, S.A., Allen, I. (2011). Music to Our Ears: New Market Creation and Creative Influences in the Popular Music Industry: Entrepreneurship and the Creative Economy. Page: 201-218. Edward Elgar.

Working Papers

  • Brush, C.S., Hatten, D., Noyes, E.A., Smith-Doerr, D. (2008). Patterns of Corporate Entrepreneurship: Testing Structural Hole Theory in Firm vs. Director Networks.

Conference Proceedings

  • Hitt, T., Noyes, E.A., Deligiannidis, L. (2021). Face of the Team: Diversity, Equity and Inclusion.: Proceedings of the IEEE International Conference on Computational Science and Computational Intelligence. IEEE.
  • Noyes, E.A. (2020). Feeling powerless: An empathy-building exercise. United States Association for Small Business and Entrepreneurship, Experiential Exercises Track.
  • Noyes, E.A. (2018). Fumbling in the dark: Empathy-building in entrepreneurship education. United States Association for Small Business and Entrepreneurship, Experiential Exercises Track.
  • van Gelderen, M., Noyes, E.A. (2018). Translation of entrepreneurship research into teaching workshop: Entrepreneurial intentions exercise development and design. United States Association for Small Business and Entrepreneurship, Experiential Exercises Track.
  • Noyes, E.A. (2017). Prototype creation for crowdfunding pitch videos. Institute for Small Business and Entrepreneurship (ISBE) Annual Conference.
  • Noyes, E.A. (2017). Prototyping and entrepreneurial action: Conference Proceedings of the United States Association for Small Business and Entrepreneurship. United States Association for Small Business and Entrepreneurship, Experiential Exercises Track.
  • Noyes, E.A. (2015). Teaching crowdfunding: A resource for entrepreneurship educators. Institute for Small Business and Entrepreneurship (ISBE) Annual Conference.
  • Deligiannidis, L., Noyes, E.A. (2014). Interactive visualization of business births and deaths in the U.S. economy using a novel visualization technique called HiFi Pie: Proceedings of the World Computing Association, International Conference on Information and Knowledge Engineering. Page: 46-52.
  • Deligiannidis, L., Noyes, E.A., Arabnia, H.R. (2013). SuperViewer: An Interactive Visual Interface to Explore the Top 500 List: Proceedings of the World Computing Association, International Conference on Parallel and Distributed Processing Techniques and Applications.
  • Noyes, E.A., Deligiannidis, L. (2012). TradeMapper: an e-learning tool for entrepreneurship education in global markets: Proceedings of the World Computing Association, International Conference on E-Learning.
  • Noyes, E.A. (2011). Emergent: A Knowledge Discovery Tool for Understanding Emerging Inustry Structure: Proceedings of the International Conference on Human-Systems Interaction.
  • Noyes, E.A. (2011). Interactive Visualization to Teach Innovation and Technology Adoption in Entrepreneurship Education: Proceedings of the IEEE Information Visualization Conference. InfoVis.
  • Noyes, E.A. (2011). Three Visualization Tools to Grasp Dynamism in the Global Economy: Prism, TradeMapper, and Emergent: Proceedings of the World Computing Association, Modeling, Simulation and Visualization Conference.
  • Noyes, E.A., Deligiannidis, L. (2010). Looking for Growth: 3D Visualization to Teach Creative Destruction in Entrepreneurship Education: Proceedings of the World Computing Association, Modeling, Simulation and Visualization Conference.

Other

  • Noyes, E.A., Allen, I., Parise, S.A. (2012). The Muse of the Grammys: Entrepreneurship and Innovation in the Popular Music Industry : Music Business Journal. Berklee College of Music.
  • Noyes, E.A., Åmo, B.W., Allen, I. (2010). Entrepreneurship and Conditions for Entrepreneurs: Norway and the USA Compared: The Life Cycle of New Ventures: Emergence, Newness and Growth. Page: 13-23. Edward Elgar.

Presentations

  • Feeling powerless: An empathy-building exercise Noyes, E. United States Association of Small Business and Entrepreneurship, Experiential Exercises Track, New Orleans (2020)
  • Fumbling in the dark: Empathy-building in entrepreneurship education Noyes, E. United States Association of Small Business and Entrepreneurship, Experiential Exercises Track, Los Angeles (2018)
  • Translation of research into teaching workshop: Entrepreneurial intentions exercise development and design Noyes, E. , . United States Association of Small Business and Entrepreneurship, Experiential Exercises Track, Los Angeles (2018)
  • Prototype Creation for Crowdfunding Pitch Videos Noyes, E. Institute for Small Business and Entrepreneurship Annual Conference, Ireland (2017)
  • Prototyping and Entrepreneurial Action Noyes, E. United States Association of Small Business and Entrepreneurship, Experiential Exercises Track, Philadelphia (2017)
  • Teaching crowdfunding: A resource for entrepreneurship educators Noyes, E. Institute for Small Business and Entrepreneurship Annual Conference, Glasgow, Scotland (2015)
  • Opportunities and challenges in Crowdfunding: considerations for product developers Noyes, E. Lesley University, Illustration and Product Development Course, Cambridge, MA (2015)
  • Entrepreneurs and Crowdfunding Noyes, E. Babson Center for Women's Entrepreneurial Leadership Tell-all Funding Event, Boston, MA (2015)
  • Reflections on the Maker Movement Noyes, E. Babson Faculty Research Fund Talk, Babson Park (2015)
  • Interactive visualization of business births and deaths in the U.S. economy using a novel visualization technique called HiFi Pie Noyes, E. Deligiannidis, L. The 2014 International Conference on Information and Knowledge Engineering, Las Vegas, NV (2014)
  • SuperViewer: An Interactive Visual Interface to Explore the Top 500 List Deligiannidis, L. Noyes, E. Arabnia, H. International Conference on Parallel and Distributed Processing Techniques and Applications, Las Vegas, NV (2013)
  • Entrepreneurship and the Emerging World of 3D Printing Noyes, E. Indian Institute of Management Bangalore (IIMB), Bangalore, India (2012)
  • TradeMapper: an e-learning tool for entrepreneurship education in global markets Noyes, E. Deligiannidis, L. International Conference on E-Learning, Las Vegas, NV (2012)
  • Creating and Teaching Multimedia Wiki-Cases Noyes, E. Iyer, B. Babson Faculty Pedagogical Fund Teaching Talk, Babson Park, MA (2011)
  • Interactive Visualization to Teach Innovation and Technology Adoption in Entrepreneurship education Noyes, E. Deligiannidis, L. VisWeek/IEEE InfoVis, Providence, RI (2011)
  • Three Visualization Tools to Grasp Dynamism in the Global Economy: prism, TradeMapper, and Emergent Noyes, E. Deligiannidis, L. Modeling, Simulation, and Visualization Conference, Las Vegas, NV (2011)
  • Portfolios with Gaping Holes: Do They lead to Innovation in the Music Business? Noyes, E. Allen, I. Parise, S. Babson College Entrepreneurship Research Conference, Syracuse, NY (2011)
  • Emergent: A Knowledge Discovery Tool for Understanding Emerging Industry Structure Noyes, E. Deligiannidis, L. International Conference on Human-Systems Interaction, Yokohama, Japan (2011)
  • Exploiting Information Visualization to Reveal the Dynamism of Entrepreneurial Processes Noyes, E. Deligiannidis, L. National Collegiate Inventors and Innovators Alliance Conference (NCIIA), Education Workshop, Washington, DC (2011)
  • The Entrepreneurial Ecosystem of Babson College and Boston Noyes, E. Global Conference on Entrepreneurship in India, Karagpur, India (2011)
  • Visualization as a Tool for Entrepreneruship Education Noyes, E. Babson Faculty Pedagogical Fund Teaching Talk, Babson Park, MA (2010)
  • Looking for New Opportunities in Entrepreneurship Education Noyes, E. International Entrepreneurship, Learning and Networks Conference, Wales, UK (2010)
  • Using network Analysis to Map the Emerging Nanotechnology Industry Noyes, E. International Entrepreneurship, Learning and Networks Conference, Wales, UK (2010)
  • Looking for Growth: 3D Visualization to Teach Creative Destruction in Entrepreneurship Education Noyes, E. Modeling, Simulation, and Visualization Conference, Las Vegas, NV (2010)
  • New Industry Emergence and the Spawning of New Markets in the Popular Music Industry Noyes, E. Parise, S. Allen, I. Babson College Entrepreneurship Research Conference, Lasaunne, Switzerland (2010)
  • New Industry Emergence: The Multi-Industry Terrain of Nanotechnology Entrepreneurship Noyes, E. Babson College Entrepreneurship Research Conference, Lasaunne, Switzerland (2010)
  • Visualizing Creative Destruction in Entrepreneurship Education Noyes, E. Deligiannidis, L. International Conference on Human-Systems Interaction, Rzeszow, Poland (2010)
  • Teaching Entrepreneurship Using Design Pedagogy Noyes, E. Neck, H. Schiffman, S. NCIIA Experiential Education Workshop, San Francisco, CA (2010)
  • Music to Our Ears: New Industry Emergence and the Spawning of New Market Categories in the Popular Music Industry Noyes, E. Parise, S. Allen, I. Institute for Small Business and Entrepreneurship Annual Conference, Liverpool, UK (2009)
  • Risky Networks: The Diffusion of CVC Investment through Interlocking Boards in the S&P500 Noyes, E. Brush, C. Smith-Doerr, L. Hatten, K. Academy of Management Annual Conference, Chicago, IL (2009)
  • Music to Our Ears: New Industry Emergence and the Spawning of New Market Categories in the Popular Music Industry Parise, S. Allen, E. Noyes, E. Babson BFRF Research Chat, Wellesley, MA (2008)
  • Patterns of Corporate Entrepreneurship: Testing Structural Hole Theory in Firm vs. Director Networks Brush, C. Hatten, D. Noyes, E. Smith-Doerr, D. Annual Academy of Management Meetings - Entrepreneurship Division, Anaheim, CA (2008)
  • How Do S&P500 Company Positions in Interlocking Boards Impact Corporate Entrepreneurship?", Noyes, E. Academy of Management Annual Conference, Philadelphia, PA (2007)
  • Intercorporate Structural Holes and Patterns of Corporate Entrepreneurship Noyes, E. Babson College Entrepreneurship Research Conference, Madrid, Spain (2007)
  • Interlocking Boards and Patterns of Corporate Venture Capital Investment Noyes, E. Babson College Entrepreneurship Research Conference, Bloomington, IN (2006)
  • Mining, Monetizing and Marketing Abandoned Business Innovation Concepts Noyes, E. CRI Academic Advisory Board, Boston, MA (2006)
  • Principles of Strategic Innovation: Industry Foresight, Customer Insight and Organizational Alignment Johnston, R. Noyes, E. Creative Problem-Solving Institute Annual Conference, Buffalo, NY (2000)
  • Methods to Generate Strategic Foresight for Business, Public Agencies and Non-Profits Noyes, E. Teopaco, J. New England Creativity Conference, Hartford, CT (1999)
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