Rubén Mancha

Journal Articles

• Mancha, R., Parise, S.A. (2024). Using “Digital Academies” to Close the Skills Gap. Harvard Business Review (Digital Edition). link
• Mancha, R., Novales, A. (2023). How Hortilux Used Low-Code to Develop Its IoT Digital Services. Communications of the Association for Information Systems. Vol: 53, Issue: 1, Page: 924-937. Association for Information Systems. link
• Novales, A., Mancha, R. (2023). Fueling Digital Transformation with Citizen Developers and Low-Code Development. MIS Quarterly Executive. Vol: 22, Issue: 3, Page: 221-234. Association for Information Systems. link
• Mancha, R., Camacho, J., Parise, S.A. (2023). Liderazgo digital: ¿cómo encarar la transformación digital en las empresas?. Harvard Deusto Business Review.
• Union, L., Suen, C., Mancha, R. (2022). Diunsa: An Entrepreneurial Family’s Digital Response to COVID-19. Entrepreneurship Education and Pedagogy. Vol: 5, Issue: 3, Page: 423-428. SAGE Publications. link
• Mancha, R., Nersessian, D., Marthinsen, J.E. (2022). Reorienting the sharing economy for social benefit: the nonprofit digital platform business model. Social Responsibility Journal. Vol: 18, Issue: 5, Page: 918-934. Emerald. link
• Mancha, R., Gordon, S.R. (2022). Multi-Sided Platform Strategies for Organizations: Transforming the Business Model. Journal of Business Strategy. Vol: 43, Issue: 3, Page: 175-183. Emerald. link
• Mancha, R., Shankaranarayanan, G. (2021). Sustaining Innovation Starts with Self-Efficacies. Ivey Business Journal (Business Quarterly). Issue: Nov/Dec 2021. link
• Mancha, R., Qermane, K. (2021). WHOOP, Inc.: Digital Entrepreneurship During the Covid-19 Pandemic. Entrepreneurship Education and Pedagogy. Vol: 4, Issue: 3, Page: 500-514. SAGE Publications. link
• Mancha, R., Shankaranarayanan, G. (2021). Making a Digital Innovator: Antecedents of Innovativeness with Digital Technologies. Information Technology & People. Vol: 34, Issue: 1, Page: 318-335. Emerald. link
• Mancha, R., Ramakrishnan, P. (2020). Winning the Mobility Race. Ivey Business Journal (Business Quarterly). Issue: November/December 2020. link
• Nersessian, D., Mancha, R. (2020). From Automation to Autonomy: Legal and Ethical Responsibility Gaps in Artificial Intelligence Innovation. Michigan Technology Law Review. Issue: 27, Page: 55-96. Elsevier BV. link
• Mancha, R., Gordon, S.R., Nersessian, D. (2020). Committing to Responsible Digital Transformation. BIZ-ED MAGAZINE. AACSB International . link
• Mancha, R., Gordon, S.R., Stoddard, D.B. (2019). Seven Mistakes to Avoid in Launching and Scaling Digital Platforms. Journal of Business Strategy. Emerald Group Publishing. link
• Mancha, R., Gordon, S.R., Stoddard, D.B. (2019). LBRY, Inc.: Scaling and Monetizing a Blockchain Startup. Entrepreneurship Education and Pedagogy. Vol: 2, Issue: 3, Page: 267-280. Sage. link
• Ali, H., Mancha, R. (2018). Coming to Grips With Dangerous Algorithms. MIT Sloan Management Review Frontiers. link
• Mancha, R., Gordon, S.R., Iyer, B.R. (2018). Figayou Pursues a Platform Strategy: A Case Study of Digital Platform Entrepreneurship. Journal of Information Technology Case and Application Research. Vol: 20:2, Issue: 2, Page: 55-70. link
• Ali, A., Mancha, R., Pachamanova, D.A. (2018). Correcting Analytics Maturity Myopia. Business Horizons. Vol: 61, Issue: 3, Page: 211-219. link
• Kokina, J., Mancha, R., Pachamanova, D.A. (2017). Blockchain: Emergent Industry Adoption and Implications for Accounting. Journal of Emerging Technologies in Accounting. Vol: 14, Issue: 2, Page: 91-100. American Accounting Association. link
• Mancha, R., Ali, H. (2017). The Unexamined Algorithm Is Not Worth Using. Stanford Social Innovation Review . Stanford Social Innovation Review. link
• Kokina, J., Mancha, R., Pachamanova, D. (2017). Blockchain: Emergent Industry Adoption and Implications for Accounting. Journal of Emerging Technologies in Accounting. Vol: 14, Issue: 2, Page: 91-100. American Accounting Association. link
• Mancha, R., Iyer, B.R. (2017). Harnessing Innovation. Ivey Business Journal (Business Quarterly). link
• Mancha, R., Yoder, C. (2015). Cultural antecedents of green behavioral intent: An environmental theory of planned behavior. Journal of Environmental Psychology. Vol: 43, Page: 145-154. Academic Press.
• Yoder, C., Mancha, R., Agrawal, N. (2014). Culture-Related Factors Affect Sunk Cost Bias. Behavioral Development Bulletin. Vol: 19, Issue: 4, Page: 105-118. American Psychological Association.
• Yoder, C., Mancha, R., Smith, P., Smith, P., Yoder, C.Y., Mancha, R. (2014). Differences in Belief-Consistent and Belief-Inconsistent Learning in Traditional College Students. Behavioral Development Bulletin. Vol: 19, Issue: 4, Page: 119-127. American Psychological Association (APA). link
• Mancha, R., Yoder, C. (2014). Factors Critical to Successful Undergraduate Research. Council on Undergraduate Research Quarterly. Vol: 34, Issue: 4, Page: 38-45.
• Mancha, R., Leung, M.T., Clark, J., Sun, M. (2014). Finite Mixture Partial Least Squares for Segmentation and Behavioral Characterization of Auction Bidders. Decision Support Systems. Vol: 57, Page: 200-211. Elsevier BV. link
• Hallam, C., Wurth, B., Mancha, R. (2014). University-Industry Technology Transfer: a Systems Approach with Policy Implications. International Journal of Technology Transfer and Commercialisation. Vol: 13, Issue: 1-2, Page: 57-79. Inderscience Publishers.
• Mancha, R., Yoder, C., Clark, J. (2013). Dynamics of Affect and Cognition in Simulated Agents: Bridging the Gap between Experimental and Simulation Research. International Journal of Agent Technologies and Systems. Vol: 5, Issue: 2, Page: 79-96. I G I Global.
• Ko, M., Mancha, R., Beebe, N., Yoon, H. (2012). Customers' Personality, Their Perceptions, and Green Concern on Internet Banking Use. Journal of Information Technology Management. Vol: 23, Issue: 4, Page: 21-32. Maximilian Press.
• Mancha, R., Hallam, C., Dietrich, G. (2009). Self-Efficacy in Software Developers: A Framework for the Study of the Dynamics of Human Cognitive Empowerment. International Journal of Information Technologies and Systems Approach. Vol: 2, Issue: 2.
• Leung, M., Chen, A., Mancha, R. (2009). Trading Decision of Financial-Engineered Derivatives: A Novel Ensemble of Neural Networks Using Information Content. Journal of Intelligent Systems in Accounting, Finance, and Management. Vol: 4, Issue: 16.
• Reina, M., Mancha, R., Gonzalez-Coloma, A., Beilen, M., Rodriguez, M., Martinez-Diaz, R. (2007). Diterpenoid Alkaloids from Delphinium gracile DC. Natural Product Research. Vol: 21, Issue: 12, Page: 1048-1055.
• Leung, M., Mancha, R. (2006). Evaluation of Financial Time Series Forecasts and Performance of Artificial Neural Network Models. FSR Forum. Vol: 9, Page: 7-11.

Cases and Teaching Notes

• Mancha, R. (in press). Entrepreneurial Leadership at Gestamp: Babson College Entrepreneurial Leader Case Collection. Babson College.
• Stoddard, D.B., Glover, W.J., Mancha, R. (2020). Beyond Wireless. Babson College.
• Ellis, J.S., Mancha, R. (2018). SunnyBee: The Entrepreneurial Decision. Issue: BAB#402. Babson College.

Book Chapters

• Mancha, R., Parise, S.A. (2024). Using "Digital Academies" to Close the Skills Gap: The Year in Tech 2025. Harvard Business Review Press.
• Leung, M., Mancha, R. (2022). Structural Equation Modeling: The SAGE Encyclopedia of Research Design. Issue: 2nd Edition. Sage.
• Mancha, R., Leung, M.T. (2015). Methods for Customer Analytics of Heterogeneous E-Commerce Populations: Contemporary Perspectives in Data Mining. Vol: 2, Page: 55-78. Information Age Publishing Inc..
• Mancha, R., Leung, M.T., Clark, J. (2012). Agency: An Historical Evaluation and Interdisciplinary Framework: Handbook on Psychology of Decision-Making: New Research. Page: 275-284. Nova Science Publishers.
• Mancha, R., Leung, M. (2009). Structural Equation Modeling: Encyclopedia of Research Design. Sage.

Reports

• Parise, S., Mancha, R. (2023). Crown Holding’s Use of Smart Glasses in Manufacturing Plants: Innovation Research Interchange White Paper Series. Innovation Research Interchange.
• Mancha, R., Parise, S. (2023). DuPont’s Digital Academy: Innovation Research Interchange White Paper Series. Innovation Research Interchange.

Conference Proceedings

• Mancha, R., Gordon, S.R. (2020). Incumbent Organizations Transform Through Digital Platforms: AMCIS 2020 Proceedings. Association of Information Systems (AIS).
• Mancha, R., Shankaranarayanan, G. (2017). Educating an Innovative Workforce for the Digital Economy: Proceedings of the 23rd Americas Conference on Information Systems. Association of Information Systems. link
• Mancha, R., Hallam, C., Wurth, B. (2016). Licensing for Good: Social Responsibility in the University-Industry Technology Transfer Process : 2016 Portland International Conference on Management of Engineering and Technology (PICMET). Page: 307-313. IEEE. link
• Mancha, R., Muniz, K., Yoder, C. (2014). Studying Executives’ Green Behaviors: An Environmental Theory of Planned Behavior: 20th Americas Conference on Information Systems (AMCIS 2014): Smart Sustainability: The Information Systems Opportunity. Association for Information Systems.
• Mancha, R. (2009). Commitment Cost and Product Valuation in Online Auctions: An Experimental Research: 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009..
• Dorantes, C., Mancha, R., Clark, J. (2009). Impact of Social Ties and Culture in the Performance and Innovativeness of Software Firms: 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009.
• Jones, K., Mancha, R. (2009). IT In the Classroom: Researching the Outcomes of Classroom Response Systems: 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009.
• Mancha, R., Dietrich, G. (2007). Development of a Framework for Analyzing Individual and Environmental Factors Preceding Attitude toward Information Security: 13th Americas Conference on Information Systems. Keystone, Colorado, August 9-12.

Other

• Mancha, R. (2019). Digital Experiences: Future of Digital Transformation (Original title: Experiencias Digitales: Futuro de la Transformacion Digital): El Economista (Spain). El Economista.
• Mancha, R. (2018). Digital Innovation: Agile, Open, and Responsible (Original title: Innovación Digital: Ágil, Abierta y Responsable): El Economista (Spain). El Economista. link
• Mancha, R., Erzurumlu, S.S. (2017). 5 Digital Super Powers: An Approach to Sustainability with Digital Technologies: Research and Practice Blog. link
• Mancha, R. (2017). 8 Ways Digital Transformation is Changing New Product Development: Research and Practice Blog. link
• Mancha, R. (2017). 4 Questions Every Digital Entrepreneur Should Answer. link
• Mancha, R., Iyer, B.R. (2017). The Rise of Digital Experiences: Research and Practice Blog. link
• Iyer, B.R., Mancha, R. (2017). 10 Things Managers Need to Know About Digital Strategy. link
• Iyer, B.R., Mancha, R. (2017). Innovating with Emerging Technologies. link
• Iyer, B.R., Mancha, R. (2017). The Three Eras of Business Digitization. link
• Iyer, B.R., Mancha, R. (2017). The Analytics Skills of the Digital Innovator. link
• Mancha, R., Iyer, B.R. (2017). Analytics is the Key to Digital Innovation. link
• Mancha, R. (2016). 3 Questions You Should Ask About Digital Talent. link
• Mancha, R. (2016). Pokémon Go's Digital Innovation Outpaces Customer Protection. link
• Mancha, R. (2016). Do You Have an Emergent Strategy for IoT?. link
• Iyer, B.R., Mancha, R., Shankaranarayanan, G. (2016). Educating the Digital Innovator. link
• Mancha, R., Leung, M. (2014). What Brings Customers Back to an Online Auction? The Effect of Uncertainty, Bids, and Enjoyment: 20th Americas Conference on Information Systems (AMCIS 2014): Smart Sustainability: The Information Systems Opportunity. Association for Information Systems.

Articles - Circular or newsletter (e.g., Babson Insight)

• Mancha, R. (2023). Nota de Caso de Negocios: Crown Holdings Innova sus Procesos con Realidad Aumentada (Business Case Note: Crown Holdings Innovates its Processes with Augmented Reality). Fundación Formación y Futuro, Spain.
• Mancha, R. (2023). Inteligencia Artificial Generativa y Responsabilidad (Generative Artificial Intelligence and Responsibility). Fundación Formación y Futuro, Spain.
• Mancha, R. (2023). Tres Iniciativas Para Fomentar Una Cultura Digital (Three Initiatives to Promote a Digital Culture). Fundación Formación y Futuro, Spain.