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Ruben Mancha

  • Associate Professor
Academic Division: Operations and Information Management
781-239-5320

Bio

Ruben Mancha is an Associate Professor of Information Systems in the Operations and Information Management Division and faculty director of the Digital Transformation Initiative. In 2017, he was a recipient of the Best 40-Under-40 Business School Professors award by Poets and Quants.

Dr. Mancha's research is in the areas of digital transformation and business responsibility. His research has been published in journals such as Decision Support Systems, Journal of Business Strategy, Information Technology & People, Social Responsibility Journal, Michigan Technology Law Review, Entrepreneurship Education and Pedagogy, and Journal of Intelligent Systems in Accounting, Finance, and Management. He has also contributed essays to a number of edited books, such as Contemporary Perspectives in Data Mining II and Encyclopedia of Research Design.

He teaches information technology courses at F. W. Olin Graduate School of Business and executive education courses on digital transformation. He also advises digital startups and companies undergoing a digital transformation.

Before completing his doctoral studies at the University of Texas at San Antonio, Dr. Mancha held consulting and research positions in the food and biotechnology industries in Spain and the U.S.

Academic Degrees

  • Ph D, The University of Texas at San Antonio
  • MS, The University of Texas at San Antonio
  • BS, Universidad de La Laguna

Academic Interest / Expertise

Digital Transformation; Sustainability

Awards & Honors

  • 2019 — Deans' Award for Teaching Excellence, Babson College
  • 2017 — Changemaker Award, The Lewis Institute for Social Innovation, Babson College
  • 2017 — Best 40-Under-40 Business School Professor, Poets & Quants
  • 2010 — Presidential Dissertation Fellow, The University of Texas at San Antonio
  • 2010 — Distinguished Teaching Award, The University of Texas at San Antonio
  • 2009 — William Mastoris, Jr. Endowed Business Scholarship, The University of Texas at San Antonio, College of Business
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Publications

Journal Articles

  • Mancha, R., Nersessian, D., Marthinsen, J.E. (2022). Reorienting the sharing economy for social benefit: the nonprofit digital platform business model. Social Responsibility Journal. Vol: 18, Issue: 5, Page: 918-934. link
  • Union, L., Suen, C., Mancha, R. (2022). Diunsa: An Entrepreneurial Family’s Digital Response to COVID-19. Entrepreneurship Education and Pedagogy. Vol: 5, Issue: 3. link
  • Mancha, R., Gordon, S.R. (2022). Multi-Sided Platform Strategies for Organizations: Transforming the Business Model. Journal of Business Strategy. Vol: 43, Issue: 3, Page: 175-183. Emerald Group Publishing. link
  • Mancha, R., Shankaranarayanan, G. (2021). Sustaining Innovation Starts with Self-Efficacies. Ivey Business Journal (Business Quarterly). Issue: Nov/Dec 2021. link
  • Qermane, K., Mancha, R. (2021). Whoop, Inc.: Digital Entrepreneurship During the Covid-19 Pandemic. Entrepreneurship Education and Pedagogy. Vol: 4, Issue: 3, Page: 500-514. SAGE Journals. link
  • Mancha, R., Shankaranarayanan, G. (2021). Making a Digital Innovator: Antecedents of Innovativeness with Digital Technologies. Information Technology & People. Vol: 34, Issue: 1. Emerald. link
  • Mancha, R., Ramakrishnan, P. (2020). Winning the Mobility Race. Ivey Business Journal (Business Quarterly). Issue: November/December 2020. link
  • Nersessian, D., Mancha, R. (2020). From Automation to Autonomy: Legal and Ethical Responsibility in Artificial Intelligence Innovation. Michigan Technology Law Review. Issue: 27, Page: 55-96. link
  • Mancha, R., Gordon, S.R., Nersessian, D. (2020). Committing to Responsible Digital Transformation. BIZ-ED MAGAZINE. AACSB International . link
  • Mancha, R., Gordon, S.R., Stoddard, D.B. (2019). Seven Mistakes to Avoid in Launching and Scaling Digital Platforms. Journal of Business Strategy. Emerald Group Publishing. link
  • Mancha, R., Gordon, S.R., Stoddard, D.B. (2019). LBRY, Inc.: Scaling and Monetizing a Blockchain Startup. Entrepreneurship Education and Pedagogy. Vol: 2, Issue: 3, Page: 267-280. Sage. link
  • Ali, H., Mancha, R. (2018). Coming to Grips With Dangerous Algorithms. MIT Sloan Management Review Frontiers. link
  • Mancha, R., Gordon, S.R., Iyer, B.R. (2018). Figayou Pursues a Platform Strategy: A Case Study of Digital Platform Entrepreneurship. Journal of Information Technology Case and Application Research. Vol: 20:2, Issue: 2, Page: 55-70. link
  • Ali, A., Mancha, R., Pachamanova, D.A. (2018). Correcting Analytics Maturity Myopia. Business Horizons. Vol: 61, Issue: 3, Page: 211-219. link
  • Kokina, J., Mancha, R., Pachamanova, D.A. (2017). Blockchain: Emergent Industry Adoption and Implications for Accounting. Journal of Emerging Technologies in Accounting. Vol: 14, Issue: 2, Page: 91-100. American Accounting Association. link
  • Mancha, R., Ali, H. (2017). The Unexamined Algorithm Is Not Worth Using. Stanford Social Innovation Review . Stanford Social Innovation Review. link
  • Mancha, R., Iyer, B.R. (2017). Harnessing Innovation. Ivey Business Journal (Business Quarterly). link
  • Mancha, R., Yoder, C. (2015). Cultural antecedents of green behavioral intent: An environmental theory of planned behavior. Journal of Environmental Psychology. Vol: 43, Page: 145-154. Academic Press.
  • Yoder, C., Mancha, R., Agrawal, N. (2014). Culture-Related Factors Affect Sunk Cost Bias. Behavioral Development Bulletin. Vol: 19, Issue: 4, Page: 105-118. American Psychological Association.
  • Yoder, C., Mancha, R., Smith, P. (2014). Differences in Belief-Consistent and Belief-Inconsistent Learning in Traditional College Students. Behavioral Development Bulletin. Vol: 19, Issue: 4, Page: 119-127. American Psychological Association.
  • Mancha, R., Yoder, C. (2014). Factors Critical to Successful Undergraduate Research. Council on Undergraduate Research Quarterly. Vol: 34, Issue: 4, Page: 38-45.
  • Mancha, R., Leung, M.T., Clark, J., Sun, M. (2014). Finite Mixture Partial Least Squares for Segmentation and Behavioral Characterization of Auction Bidders. Decision Support Systems. Vol: 57, Page: 200-211.
  • Hallam, C., Wurth, B., Mancha, R. (2014). University-Industry Technology Transfer: a Systems Approach with Policy Implications. International Journal of Technology Transfer and Commercialisation. Vol: 13, Issue: 1-2, Page: 57-79. Inderscience Publishers.
  • Mancha, R., Yoder, C., Clark, J. (2013). Dynamics of Affect and Cognition in Simulated Agents: Bridging the Gap between Experimental and Simulation Research. International Journal of Agent Technologies and Systems. Vol: 5, Issue: 2, Page: 79-96. I G I Global.
  • Ko, M., Mancha, R., Beebe, N., Yoon, H. (2012). Customers' Personality, Their Perceptions, and Green Concern on Internet Banking Use. Journal of Information Technology Management. Vol: 23, Issue: 4, Page: 21-32. Maximilian Press.
  • Mancha, R., Hallam, C., Dietrich, G. (2009). Self-Efficacy in Software Developers: A Framework for the Study of the Dynamics of Human Cognitive Empowerment. International Journal of Information Technologies and Systems Approach. Vol: 2, Issue: 2.
  • Leung, M., Chen, A., Mancha, R. (2009). Trading Decision of Financial-Engineered Derivatives: A Novel Ensemble of Neural Networks Using Information Content. Journal of Intelligent Systems in Accounting, Finance, and Management. Vol: 4, Issue: 16.
  • Reina, M., Mancha, R., Gonzalez-Coloma, A., Beilen, M., Rodriguez, M., Martinez-Diaz, R. (2007). Diterpenoid Alkaloids from Delphinium gracile DC. Natural Product Research. Vol: 21, Issue: 12, Page: 1048-1055.
  • Leung, M., Mancha, R. (2006). Evaluation of Financial Time Series Forecasts and Performance of Artificial Neural Network Models. FSR Forum. Vol: 9, Page: 7-11.

Cases and Teaching Notes

  • Stoddard, D.B., Glover, W.J., Mancha, R. (2020). Beyond Wireless. Babson College.
  • Ellis, J.S., Mancha, R. (2018). SunnyBee: The Entrepreneurial Decision. Issue: BAB#402. Babson College.

Book Chapters

  • Leung, M., Mancha, R. (2022). Structural Equation Modeling: The SAGE Encyclopedia of Research Design. Issue: 2nd Edition. Sage.
  • Mancha, R., Leung, M.T. (2015). Methods for Customer Analytics of Heterogeneous E-Commerce Populations: Contemporary Perspectives in Data Mining. Vol: 2, Page: 55-78. Information Age Publishing Inc..
  • Mancha, R., Leung, M.T., Clark, J. (2012). Agency: An Historical Evaluation and Interdisciplinary Framework: Handbook on Psychology of Decision-Making: New Research. Page: 275-284. Nova Science Publishers.
  • Mancha, R., Leung, M. (2009). Structural Equation Modeling: Encyclopedia of Research Design. Sage.

Reports

  • Parise, S., Mancha, R. (in press). Crown Holding’s Use of Smart Glasses in Manufacturing Plants: Innovation Research Interchange White Paper Series. Innovation Research Interchange.

Working Papers

  • Novales, A., Mancha, R. (2022). HortiSense: An IoT Low-Code Platform: Digital Transformation Initiative Working Papers.

Conference Proceedings

  • Mancha, R., Gordon, S.R. (2020). Incumbent Organizations Transform Through Digital Platforms: AMCIS 2020 Proceedings. Association of Information Systems (AIS).
  • Mancha, R., Shankaranarayanan, G. (2017). Educating an Innovative Workforce for the Digital Economy: Proceedings of the 23rd Americas Conference on Information Systems. Association of Information Systems. link
  • Mancha, R., Hallam, C., Wurth, B. (2016). Licensing for Good: Social Responsibility in the University-Industry Technology Transfer Process : Proceedings of the 2016 PICMET Conference. Portland International Conference on Management of Engineering and Technology.
  • Mancha, R., Muniz, K., Yoder, C. (2014). Studying Executives’ Green Behaviors: An Environmental Theory of Planned Behavior: 20th Americas Conference on Information Systems (AMCIS 2014): Smart Sustainability: The Information Systems Opportunity. Association for Information Systems.
  • Mancha, R. (2009). Commitment Cost and Product Valuation in Online Auctions: An Experimental Research: 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009..
  • Dorantes, C., Mancha, R., Clark, J. (2009). Impact of Social Ties and Culture in the Performance and Innovativeness of Software Firms: 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009.
  • Jones, K., Mancha, R. (2009). IT In the Classroom: Researching the Outcomes of Classroom Response Systems: 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009.

Other

  • Mancha, R. (2019). Digital Experiences: Future of Digital Transformation (Original title: Experiencias Digitales: Futuro de la Transformacion Digital): El Economista (Spain). El Economista.
  • Mancha, R. (2018). Digital Innovation: Agile, Open, and Responsible (Original title: Innovación Digital: Ágil, Abierta y Responsable): El Economista (Spain). El Economista. link
  • Mancha, R., Leung, M. (2014). What Brings Customers Back to an Online Auction? The Effect of Uncertainty, Bids, and Enjoyment: 20th Americas Conference on Information Systems (AMCIS 2014): Smart Sustainability: The Information Systems Opportunity. Association for Information Systems.

Presentations

  • Next Generation Digital: Empower Your Family Business Legacy with Digital Technologies Mancha, R. Institute for Family Entrepreneurship, Virtual (2021)
  • Liderazgo Digital (Digital Leadership). Mancha, R. Babson's Blank School, Virtual (2021)
  • Fueling Digitized Product Affordances on Consumer IoT Ecosystems: The Role of Low-code Novales, A. Mancha, R. INFORMS Conference on Information Systems & Technology, Virtual (2020)
  • AgileEx: An Experiential Course Drawing from Research on Digital Innovativeness. Mancha, R. 80th Annual Meeting of the Academy of Management, Virtual (2020)
  • From Automation to Autonomy: Legal and Ethical Responsibility in Artificial Intelligence Innovation (with Ruben Mancha) Nersessian, D. Mancha, R. Academy of Legal Studies in Business, Virtual (2020)
  • From Automation to Autonomy: Legal and Ethical Responsibility in Artificial Intelligence Innovation (with Ruben Mancha) Nersessian, D. Mancha, R. Babson College Research Day, Wellesley, MA (2019)
  • Digital Transformation Mancha, R. Panelist: Innovation, Technology and Society: Governance and Future Challenges, MIT, Cambridge, MA - 2-4 June 2017 (2017)
  • Convergence of Physical and Digital Innovation Processes Fixson, S. Bailey, J. Seidel, V. Mancha, R. Iyer, B. Production and Operations Management Society (POMS), Annual Meeting, Seattle, WA (2017)
  • Fashion Entrepreneurial Initiative 1st Wearables Hackathon Daniels, C. Mancha, R. Wearables Hackathon Challenge, Arthur Blank Center (2017)
  • Augmented Reality: Entrepreneurial Opportunities and Challenges Mancha, R. Panelist: Augmented Reality, Babson Boston Location (2016)
  • Licensing for Good: Social Responsibility in the University-Industry Technology Transfer Process Mancha, R. Hallam, C. Wurth, B. Portland International Conference on Management of Engineering and Technology, Honolulu, Hawaii, USA (2016)
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Additional Links

Department & College Wide Services

  • Faculty Advisor - Graduate Technology Club (Fall 2016 - Present)
  • Course Coordinator - Global Connections through Technology (MIS7200; 2-year MBA Program) (Fall 2015 - Spring 2019)
  • Faculty Search Committee (Fall 2017 - Spring 2018)
  • Faculty Search Committee (Summer 2017 - Spring 2018)