The Blank School engages Babson community members and leads research to create entrepreneurial leaders.

Xinghua Li
- Associate Professor
Academic Division: History & Society
Bio
Academic Degrees
- Ph D, The University of Iowa
- MA, The University of Iowa
- BA, Fudan University
Academic Interest / Expertise
Global/Comparative Media; Critical Cultural Theory; Advertising and Consumer Culture; Environmental Communication; Ecocriticism; Sustainability and Environmental IssuesAwards & Honors
Courses
Degree Courses 2023
- CSP 2020 MEDIA STUDIES
- FCI 1000 FOUNDATIONS OF CRITICAL INQUIRY
- MDS 4620 MEDIATING THE WILD
Degree Courses 2022
- FCI 1000 FOUNDATIONS OF CRITICAL INQUIRY
- CSP 2020 MEDIA STUDIES
- MDS 4620 MEDIATING THE WILD
Publications
Journal Articles
- Li, X. (2023). The “Useless” Sustainability: Chinese and American Discourses of Eco-Fashion and the Utilitarian Fantasy. Recherches en Communication . Vol: 55, Page: 121-156. The Université catholique de Louvain. link
- Aronczyk, M., Gangaharbatla, H., Li, X., Timke, E., Zwarun, L. (2022). ASQ: Roundtable on Advertising and the Environment. Advertising & Society Quarterly. Vol: 23, Issue: 4. Duke University. link
- Aronczyk, M., Li, X., Luo, R., McGuigan, L., Timke, E. (2022). Author Meets Critics: A Strategic Nature: Public Relations and the Politics of American Environmentalism. Advertising & Society Quarterly. Vol: 23, Issue: 3, Page: n/a. Duke University. link
- Li, X. (2019). Understanding Nao: A Chinese "Image Event". Communication and Critical/Cultural Studies. Vol: 16, Issue: 4, Page: 370-381. link
- Li, X. (2013). A Comparative Analysis of Hybrid Car Advertisements in the USA and China: Desire, Globalization, and Environment. Environmental Communication. Vol: 7, Issue: 4, Page: 512-528. Routledge. link
- Li, X. (2011). Whispering: The Murmur of Power in a Lo-Fi World. Media, Culture & Society. Vol: 33, Issue: 1, Page: 19-34. Sage. link
Books
- Li, X. (2016). Environmental Advertising in China and the USA: The Desire to Go Green: Environmental Advertising in China and the USA: The Desire to Go Green. Page: 172. Routledge. link
Book Chapters
- Li, X. (2020). Selling the "Wild" in China: Ancient Values, Wilderness Histories, and the Quyeba Advertising Campaign: Green Communication and China: On Crisis, Care, and Global Futures. Michigan State University Press. link
- Li, X. (2007). From the "Love of Nature" to Natural Love: Brokeback Mountain, Universal Identification, and Gay Politics": Reading Brokeback Mountain: Essays on the Story and the Film. Page: p.106-117. McFarland & Company. link
Working Papers
- Li, X. (2012). The “Organi-vore’s” Dilemma: A Comparative Analysis of Organic Food Advertising in China and the U.S. (Paper 125): Babson Faculty Research Fund Working Papers. Digital Knowledge at Babson. link
Conference Proceedings
- Li, X. (2013). Eco-Jokes and Their Relation to the UnCO2nscious: Larry David’s "Curb Global Warming" Campaign and Other Environmental Comedies: Communication for the Commons: Proceedings for the 2013 Conference on Communication and the Environment (COCE). International Environmental Communication Association.
Other
- Li, X. (2015). Becoming Critical Participants of Media Culture. Babson College. link
Presentations
Professional Services
- Program Organizer International Communication Association, Environmental Communication Division (2016 - 2018)
- Reviewer, Ad Hoc Reviewer Global Media and China (journal) (2017 - 2017)
- Officer, Secretary International Communication Association, Environmental Communication Division (2015 - 2016)
- Reviewer, Ad Hoc Reviewer Environmental Communication: A Journal of Nature and Culture (2013 - 2015)
- Reviewer, Ad Hoc Reviewer Journal of Advertising (2012 - 2012)
- Reviewer, Conference Paper Biannual Conference on Communication and Environment (2011 - 2011)
- Reviewer, Conference Paper Annual Convention for the National Communication Association (2009 - 2010)
Professional Memberships
- International Environmental Communication Association (2012 - Present)
- International Communication Association (2008 - Present)