Faculty Profiles

Gary Ottley

  • Lecturer
Academic Division: Marketing
781-239-4575

Bio

Dr. Ottley has been a full-time Lecturer at Babson since 2008. He teaches core marketing courses and multiple electives at both the undergraduate and MBA levels, in multiple formats (full-time, part-time, and blended). He has developed and delivered numerous executive education programs, both prior to joining Babson and as a member of the Marketing faculty.

A Fulbright International Exchange Scholar, Gary worked in marketing consulting for 12 years before coming to Babson. He managed large marketing projects and oversaw the implementation of strategic marketing and pricing initiatives for large Fortune 500 companies and smaller entrepreneurial ventures.

Gary’s research interests include socially-conscious marketing and the role of marketing in addressing societal issues. He has been published in the Journal of Marketing Education and the SAM Advanced Management Journal, and has co-researched and authored numerous case studies on the marketing and branding activities of entrepreneurial ventures.

Academic Degrees

  • Ph D, Bentley University
  • MBA, Babson College
  • BS, University of the West Indies

Academic Interests

Marketing strategy and execution; socially-conscious marketing; the role of marketing in society.

Courses

  • Degree Courses 2019

    • MKT 4506 MARKETING ANALYTICS
    • MKT 6300 MARKETING ANALYTICS
    • MKT 7506 MARKETING ANALYTICS
  • Degree Courses 2018

    • MKT 7200 BOS MARKETING
    • MKT 7200 MARKETING
    • MKT 4506 MARKETING ANALYTICS
    • MKT 7200 BL1 MARKETING
    • MKT 7200 BL2 MARKETING
    • MKT 7572 BRAND MANAGEMENT

Publications

Journal Articles

  • Ottley, G.A., Nasr Bechwati, N. (2017). Teaching an Elevated View of Marketing: Marketing With Customers. Marketing Education Review. link
  • Ottley, G., Hanna, R. (2017). Do Consumers Know Enough To Assess The True Value Of Art? A Study Of Beliefs and Attitudes Toward the NEA. Journal of Public Affairs.
  • Bal, A., Grewal, D., Mills, A.J., Ottley, G.A. (2015). Engaging Students with Social Media. Journal of Marketing Education. Vol: 37, Issue: 3, Page: 190-203.
  • Ottley, G.A., Sisodia, R.S., Buono, A.F. (2013). Student Beliefs and Attitudes about Business: Shaping the Views of First-Year Business Students--A Preliminary Study. SAM Advanced Management Journal. Vol: 78, Issue: 4, Page: 35-45. Society for Advancement of Management.

Cases and Teaching Notes

  • Ottley, G.A., Matsuno, K. (2017). Apple Watch (B) . Issue: BAB362C. Babson College.
  • Ottley, G.A., Matsuno, K. (2017). Apple Watch (B) Teaching Note. Issue: BAB363.
  • Cummings, M.F., Ottley, G.A., Brewster, R.A. (2014). Massachusetts Eye and Ear Infirmary: Extending a Legacy. Page: 22. Babson College.
  • Ottley, G.A., Hebert-Maccaro, K. (2012). Shorewood Soups: To B2C or not to B2C. Babson College.
  • Ottley, G.A., Hebert-Maccaro, K. (2012). Shorewood Soups: To B2C or not to B2C: Teaching Note. Babson College.
  • Cummings, M.F., Ottley, G.A. (2012). Theo Chocolate. Babson College.
  • Cummings, M.F., Ottley, G.A. (2012). Theo Chocolate: Teaching Note. Babson College.

Book Chapters

  • Ottley, G.A., Nasr Bechwati, N., Sisodia, R.S. (2019). Conscious Marketing: Meaning and Application: Handbook of Marketing Advances in an Era of Disruptions – Essays in Honor of Professor Jagdish Sheth. Sage Publishing. link

Conference Proceedings

  • Ottley, G.A., Nasr Bechwati, N. (2017). Teaching “Elevated” Marketing: Challenging Our Own Status Quo.. Page: 69-70.

Presentations

  • Managing Stereotypes in the Classroom: What Stereotypes Exist and How Do We Respond? Ottley, G. Beitelspacher, L. 2018 Academy of Marketing Science Annual Conference, New Orleans, LA (2018)
  • Teaching "Elevated" Marketing: Challenging Our Own Status Quo Ottley, G. Nasr Bechwati, N. 2017 Marketing Management Association Fall Educators' Conference, Pittsburgh, Pennsylvania (2017)
  • Conscious Marketing: Its Meaning, Determinants, and Consequences Ottley, G. Lusch, R. Sisodia, R. Bechwati, N. 2016 AMA Winter Marketing Educators' Conference, Las Vegas, NV (2016)
  • There’s an App for that! An Exploratory study of how consumers search for wine with the assistance of technology Hanna, R. Ottley, G. Swain, S. Qualls, D. Bi-Annual Wine Marketing: Innovations and Best Practices Conference , Lake Garda, Italy (2015)
  • Elevated Marketing: The Conscious Marketing Construct, its Antecedents, Consequences, and Dichotomies Ottley, G. CYRUS Institute of Knowledge Conference, Cambridge, MA (2015)
  • Conscious Marketing Ottley, G. 2014 SMA Conference, New Orleans, LA (2014)
  • The Consumer As Citizen: Rethinking ‘Customer Satisfaction’ Ottley, G. 2014 AMA Marketing & Public Policy Conference, Boston, MA (2014)
  • The Consumer As Citizen: Rethinking ‘Customer Satisfaction’ Ottley, G. 2014 AMA Winter Educators’ Conference, Orlando, FL (2014)
  • Massachusetts Eye and Ear Infirmary (case study) Ottley, G. 7th European Conference on Management Leadership and Governance, Nice, France (2011)
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