Faculty Profiles

Jay Rao

  • Professor
Academic Division: TOIM

Bio

Dr. Rao teaches extensively in the Babson Executive Education programs. His executive teaching and consulting is in the areas of innovation, implementation of innovation initiatives within firms, corporate entrepreneurship and customer experience innovation. Dr. Rao also teaches 2 elective courses in the Babson MBA programs – (1) Leading Innovation: Gorillas, Chimps & Monkeys and (2) #CX #UX #DX Innovation.

His research has appeared in The Sloan Management Review, Journal of Innovative Management, The European Business Review, The European Financial Review, Cornell Hotel and Restaurant Administration Quarterly and others. He is the author of the book “The Discipline and Culture of Innovation.” He has written several business cases on a range of topics: Innovation Strategy, Innovation Culture, Leading Innovation, Customer Service, and Strategy Execution.

Through Babson Executive Education he has taught for BBVA, Assa Abloy Americas, Novartis, Fresinius Medical Care, Pernod Ricard USA, Covidien, BAE Systems, U.S. Navy, SABIC, Citizens Bank, Merck, Masco Corp., Scottish Enterprise, Innovation Norway, North Atlantic Capital, EMC, GlaxoSmithKline, and others.

He has also taught executives and/or consulted for Reed Elsevier, PWC (Spain), Bayer Material Science (Germany), Iberdrola (Spain), Massachusetts General Hospital (Boston), PRIME Business School (Colombia), Banco Occidente (Colombia), Chilectra (Chile), Agricola Garces (Chile), Groupo Security (Chile), Entel (Chile), Coagra (Chile), Inter-American Development Bank, Benchmark Assisted Living (Boston), EMDSerono, FORUM (Colombia), FitLinxx, Penteo (Spain), BFA Conseil (France), Novartis, Lojack, Fidelity Investments, Merrill Lynch, Boston Scientific Corporation and others.

He was a member of the Innovation Advisory Board at Ocean Spray (USA) from 2010 to 2015. He currently sits on the Innovation Advisory Board of Bancolombia (Colombia), and on the Flavor Advisory Board of Firmenich (Switzerland). He also has a family-business background and sits on the board of Hymamshu (Bangalore, India).

Academic Degrees

  • Ph D, Anderson Graduate School of Management, UCLA
  • MS, Department of Mathematics, University of Kentucky
  • BS, Indian Institute of Technology

Academic Interests

Innovation Strategy; Culture of Innovation; Innovation Implementation and Scaling; Corporate Entrepreneurship; Service Strategies and Customer Experience Innovation

Publications

Journal Articles

  • Rao, J.A. (2018). En Que Se Equivoca - Y Acierta - Silicon Valley Sobre La Cultura. Harvard Deusto Business Review. Vol: 283, Page: 6-14. Planeta DeAgostini Formacion, S.L..
  • Rao, J.A., Weintraub, J.R., Tietz, M.A., Wong, M.A., Chuan, F. (2018). Six Innovation Pain Points and How to Overcome Them. IESEinsight. Issue: 38, Page: 53-59. IESE Business School.
  • Rao, J.A. (2018). What Silicon Valley gets wrong (and right) about culture. QUARTZ at WORK. Atlantic Media. link
  • Rao, J.A. (2018). Entrepreneurial leaders in the "VUCAH" age. Grupo Sura Annual Report 2017. Page: 76-79. Grupo Inversiones Suramericana. link
  • Danks, S., Rao, J.A., Allen, J.M. (2017). Measuring Culture of Innovation: A Validation Study of the Innovation Quotient Instrument (Part 2). Performance Improvement Quarterly. Vol: 30, Issue: 1, Page: 29-53. John Wiley & Sons, Inc.. link
  • Danks, S., Rao, J.A., Allen, J.M. (2017). Measuring Culture of Innovation: A Validation Study of the Innovation Quotient Instrument (Part One). Performance Improvement Quarterly. Vol: 29, Issue: 4, Page: 427-454. John Wiley & Sons, Inc.. link
  • Fixson, S.K., Rao, J.A. (2014). Learning Emergent Strategies Through Design Thinking. Design Management Review. Vol: 25, Issue: 1, Page: 46-53. John Wiley & Sons, Inc.. link
  • Rao, J.A., Weintraub, J.R. (2013). How Innovative Is Your Company’s Culture?. MIT Sloan Management Review. Vol: 54, Issue: 3, Page: 29-37. Massachusetts Institute of Technology. link
  • Morgan, I.P., Rao, J.A. (2006). Growing Negative Service. Sloan Management Review. Issue: Spring.
  • Rao, J.A., Perkins, S. (2004). Testing a Contingency Model of Market Entry: Japanese Penetration into the U.S. PC Market. Journal of Business and Management. Vol: 9, Issue: 4.
  • Rao, J.A., Duplaa, C. (2003). BFA Implementation. Décryptage. Issue: Automne .
  • Morgan, I.P., Rao, J.A. (2003). Making Neutral Experience Fun. Sloan Management Review. Issue: Fall .
  • Rao, J.A., Morgan, I.P. (2003). Making Routine Customer Experiences Fun. Sloan Management Review.
  • Landry, E.M., Hunt, J.M., Rao, J.A. (2000). Using Performance Excellence Programs to Create a Strategic Revolution in the Firm. Journal of Innovative Management. Page: 1-12.

Books

  • Rao, J.A., Chuán, F. (2013). The Discipline & Culture of Innovation: A Socratic Journey. Issue: 1st, Page: 118. Profit.
  • Rao, J.A., Chuán, F. (2012). Innovación 2.0. Page: 127. Profit Editorial.

Cases and Teaching Notes

  • Rao, J.A. (2017). Crystal Lagoons - Fernando Fischmann's Journey to Invent the Perfect Lagoon. Harvard Business Publishing.
  • Rao, J.A. (2016). W.L. Gore--Culture of Innovation: Strategic Management: Concepts and Cases: Competitiveness and Globalization. Issue: 12th. Cengage Learning.
  • Rao, J.A. (2014). Leaders Driving Change - Carlos Raul Yepes Jimenez at Bancolombia: Leaders Driving Change - Carlos Raul Yepes Jimenez at Bancolombia. Harvard Business Publishing.
  • Rao, J.A. (2012). W.L. Gore: Culture of Innovation. Babson College.
  • Rao, J.A. (2012). W.L. Gore: Culture of Innovation Teaching Note. Babson College.
  • Rao, J.A., Perkins, S. (2011). Best Buy: Merging Lean Six Sigma with Innovation. Babson College.
  • Rao, J.A., Perkins, S. (2011). Best Buy: Merging Lean Six Sigma with Innovation Teaching Note. Babson College.
  • Rao, J.A., Perkins, S. (2011). Best Buy: Merging Lean Six Sigma with Innovation Teaching Note Supplement. Babson College.
  • Rao, J.A. (2009). Hologic's Novasure Problem.
  • Morgan, I.P., Rao, J.A. (2003). Bob the Chef’s: Services Marketing text. Issue: Spring.

Book Chapters

  • Fixson, S.K., Rao, J.A. (2011). Creation Logic in Innovation: from Action learning to Expertise: The New Entrepreneurial Leader: Developing Leaders who Shape Social and Economic Opportunity. Page: 43-61. Berrett-Koehler Publishers, Inc..

Other

  • Rao, J.A. (2016). Innovation: Go Fast or Go Home!: DearlerExec. Issue: 1st Quarter, Page: 38-42. Driving Sales, LLC. link
  • Rao, J.A. (2015). How Customer Focused Is Your Dealership Culture?: DearlerExec. Issue: 4th Quarter, 2015, Page: 38-41. Driving Sales, LLC. link
  • Rao, J.A. (2015). El Sanbox de Innovacion (The Innovation Sandbox): Capital. Vol: 394, Page: 68-69. Revista Capital. link
  • Rao, J.A. (2014). Stop Abusing Innovation! Start Learning and Practicing it: Dealership Innovation Guide. Vol: 3rd Quarter, Page: 44-46. Driving Sales, LLC. link
  • Rao, J. (2014). Best Practices For Increasing Revenue Through Innovation And Creativity At Your Company As President: Financial Times, ExecSense. Financial Times. link
  • Weintraub, J.R., Rao, J.A. (2014). Como está a cultura de inovação em sua empresa? (What’s Your Company’s Innovation Quotient?): HSM Management. Vol: Jan-Feb.
  • Rao, J.A. (2014). Stop the Nonsense! Innovation is a Discipline: The European Business Review. link
  • Rao, J.A., Weintraub, J.R. (2013). Becoming A More Innovative Culture: From Assessment To Action: The European Financial Review. Vol: October 20, 2013.
  • Rao, J.A. (2013). Detengan el sinsentido! Innovación es una disciplina (Stop the Nonsense! Innovation is a Discipline): Estrategia. Vol: February 1. Editorial Gestion Ltda..
  • Rao, J.A. (2012). Speaking the Linqua Franca of Innovation: IESE Insight. Vol: 14.
  • Rao, J.A. (2009). Culture Drives Innovation, Not Ideas!.
  • Rao, J.A. (2009). Innovation is Dead! Long Live Innovation!.
  • Rao, J.A. (2009). Replacing Innovation With Transformation.
  • Rao, J.A. (2009). What is Innovation? Part 1.
  • Rao, J.A. (2009). What is Innovation? Part 2.
  • Rao, J.A. (2009). What is Innovation? Part 3.
  • Morgan, I.P., Rao, J.A. (2004). Further reflections on Operations Management: POMS Chronicle. Issue: Fall .
  • Landry, E.M., Hunt, J.M., Rao, J.A. (1999). KomTek: A Study in Innovation: Decision Sciences Institute. Vol: 5.

Articles - Circular or newsletter (e.g., Babson Insight)

  • Rao, J.A. (2018). Where are the Entrepreneurial Leaders?: Where are the Entrepreneurial Leaders?. Babson. link
  • Rao, J.A. (2016). Leading Change & Radical Innovation: Big Bang vs. Start Small: Babson Insight. Babson Executive & Enterprise Education. link
  • Rao, J.A. (2016). Innovator's Grit: The Often Long Story to Radical Innovation: HCLNordic. link
  • Rao, J.A. (2013). To Innovate, Get the People Issues Right: Babson Insight. Vol: Summer. Babson College.
  • Rao, J.A. (2013). The “Lean Startup” Movement: The Big-Bang vs. Start-Small Approaches to Going into the Future: Babson Insight. Babson College.
  • Rao, J.A., Weintraub, J.R. (2013). To Innovate, Get the People Issues Right: Babson Insight. link
  • Rao, J.A., Cohen, A.R. (2007). Creating Great Products with Apple’s Steve Wozniak, Inventor of the Personal Computer: Babson Insight.
  • Rao, J.A. (2006). CIO’s Role in Innovation: Chief Information Officer to Chief Innovation Officer: e-Penteo. Vol: 14, Issue: 13.
  • Rao, J.A., Cohen, A.R. (2006). Creating a Great Spirit of Service at Southwest Airlines; An Interview with Colleen Barrett (President of Southwest Airlines): Babson Insight.
  • Rao, J.A. (2006). From Internet to Interactions: Cell phone: The Ultimate Body Appendage Promising New Ideas Emerging in Business Today: Observations and Commentary from Babson Professors: Babson Insight.
  • Rao, J.A., Cohen, A.R. (2006). The Iconoclast's Approach to Innovation: An Interview with Dean Kamen: Babson Insight.
  • Rao, J.A., Morgan, I.P. (2004). Aligning Strategy through Super-Measure Management: Babson Insight.
  • Morgan, I.P., Rao, J.A. (2004). Aligning Strategy Through Super-Measure Management: Babson Insight.
  • Rao, J.A. (2004). Are sustained improvements in productivity sustainable?: Babson Insight.
  • Rao, J.A., Boulnois, J. (2004). Does Your Brand Command Respect: How to Create and Manage a Brand?: Décryptage. Issue: Eté.
  • Rao, J.A., Morgan, I.P. (2004). Fun is Serious Business Particularly for Mature Neutral Service Firms: Babson Insight.
  • Morgan, I.P., Rao, J.A. (2004). Fun is Serious Business—Particularly for “Mature” Service Firms: Babson Insight.
  • Rao, J.A. (2003). Les ameliorations continues de la productivite sont-elles durables? : Décryptage. Issue: Hiver .
  • Rao, J.A., Duplaa, C. (2003). Management Process Reengineering: Décryptage. Issue: Hiver .

Presentations

  • Entrepreneurial Leadership & Innovation Rao, J. PwC, Boston (2018)
  • Culture of Innovation @ Collette Rao, J. Collette Vacations Annual Meeting, Pawtucket, Rhode Island (2018)
  • Entrepreneurial Leadership & Culture Rao, J. Mechanical Contractors Association of Maryland, Baltimore (2018)
  • Open Innovation: Entrepreneurial Ecosystem & Culture Rao, J. SEBRAE, Brasilia (2018)
  • From Dinosaurs to Unicorns: Leading Innovation with an Entrepreneurial Mindset Rao, J. VentureCity, Miami (2018)
  • Innovation @ Baxter Rao, J. Baxter, Chicago (2018)
  • Innovation Dynamics - Gorillas vs Chimps vs Monkeys Rao, J. FLIR National Sales Meeting, Nashua (2018)
  • Operational Excellence @ Ellevation Rao, J. Ellevation, Boston (2018)
  • Leading Innovation - The Entrepreneurial Leader Rao, J. AMICA Executive Development Program, Lincoln, RI (2018)
  • Going into the Future - Navigating Uncertainty Rao, J. DrivingSales Presidents Club Meeting, Ft. Lauderdale (2018)
  • Innovation & Digital Transformation Rao, J. TCL, Shenzhen, China (2018)
  • Innovation & Digital Transformation Rao, J. Vanke, Shanghai, China (2018)
  • Innovation in Accounting Industry Rao, J. Fireside Chat with Tim Ryan, Sr. Partner & Chairman, PwC U.S., Babson (2018)
  • #CX #UX #XD Innovation Rao, J. Grupo Sura, Medellin, Colombia (2018)
  • Innovation Sandbox Rao, J. Valkiria, Barcelona, Spain (2018)
  • Innovation Sandbox Rao, J. Kuwait Foundation for the Advancement of Science, Kuwait (2018)
  • Going into the Future Rao, J. Ocean Spray Board of Directors, Boston (2017)
  • Innovation - The VUCAH Game Rao, J. Baxter China, Suzhou (2017)
  • Call to Action & Leading Change Rao, J. Ocean Spray Executives, Boston (2017)
  • Culture of Innovation Rao, J. Mechanical Service Contractors of America, Ft. Lauderdale (2017)
  • Mergers & Acquisitions - Situational Integration Rao, J. Firmenich Flavor Advisory Board, Geneva (2017)
  • Entrepreneurial Leadership & Culture Rao, J. Medtronic - Brain Therapies, Irvine, CA (2017)
  • Open Innovation Rao, J. BIZBARCELONA, Barcelona (2017)
  • Science of Innovation Rao, J. Celgene, Madrid (2017)
  • Culture of Innovation Rao, J. gasNatural fenosa, Barcelona (2017)
  • Dynamics of Innovation Rao, J. Banistmo Bank, Panama City, Panama (2017)
  • Risk Managers vs. Uncertainty Navigators Rao, J. Nomura Research, Tokyo (2017)
  • How Important is Firm Size? Rao, J. Firmenich Flavor Advisory Board, Geneva (2017)
  • Culture of Innovation Rao, J. Property & Liability Resource Bureau, Boston (2017)
  • Innovation Sandbox: Entrepreneurial Leadership & Culture of Innovation Rao, J. Club de Innovacion, Chile, Boston (2016)
  • Culture of Innovation Rao, J. Connected Commons Seminar, Boston (2016)
  • Innovation: Gorillas, Chimps & Monkeys Rao, J. GIM Institute Program for Colombia Executives, Boston (2016)
  • Where do Entrepreneurs come from? Rao, J. Kautilya Entrepreneurship & Mgt. Institute, Jain Univeristy, Bangalore, India (2016)
  • Culture of Innovation Rao, J. Feeding America Innovation Strategy, Washington D.C. (2016)
  • Culture of Innovation Rao, J. Corporate Innovation Day, Oslo Innovation Week, Oslo, Norway (2016)
  • Culture of Innovation Rao, J. P&G Tide Group Designers Annual Retreat, Boston (2016)
  • Operational Excellence at TJX Total Rewards Rao, J. TJX Total Rewards COE Workshop, Boston (2016)
  • Venture Design is the Enterprise's New R&D Rao, J. Londergan, K. Corporate Intrapreneur Summit, New York City (2016)
  • Innovation: Gorillas, Chimps & Monkeys Rao, J. Monotype Imaging Annual Engineering Strategy Meeting, Woburn, MA (2016)
  • Culture of Innovation Rao, J. AHQA Annual Conference, Baltimore (2016)
  • Innovation: Gorillas, Chimps & Monkeys Rao, J. Nutresa Executive Group, Medellin, Colombia (2016)
  • Innovation: Gorillas, Chimps & Monkeys Rao, J. Sura, Colombia, Medellin, Colombia (2016)
  • Analytical vs. Emergent Strategies for Growth Rao, J. OpenCape Board Meeting, Hyannis (2016)
  • Customer Experience Innovation Rao, J. ANDI InnovationLand 2015, Medellin, Colombia (2015)
  • Culture of Innovation Rao, J. W.C. Bradley Executives, Webinar (2015)
  • Culture of Innovation Rao, J. Werfen Instrumentation Laboratory, Bedford, MA (2015)
  • Innovation -- David vs. Goliath Rao, J. Century Capital Board, Boston, MA (2015)
  • Innovation -- David vs. Goliath Rao, J. Assa Abloy Executive Meeting, Barcelona, Spain (2015)
  • Customer Experience Innovation Rao, J. HEC, Orlando, FL (2015)
  • Analytical vs. Emergent Strategies for Growth Rao, J. Babson Connect, Cartagena, Colombia (2015)
  • Building Innovation Capabilities Rao, J. ANDI’s InnovationLand 2014, Medellin, Colombia (2014)
  • The Discipline of Innovation Rao, J. Atrion, Boston, MA (2014)
  • Building & Managing the Innovation Sandbox Rao, J. Bancolombia, Medellin, Colombia (2014)
  • Leading Innovation: Creating Organic Growth Rao, J. EPM, Medellin, Colombia (2014)
  • Leading Innovation: Creating Organic Growth Rao, J. GrupoSura, Medellin, Colombia (2014)
  • CEO Best Practices for Increasing Innovation and Creativity at Your Company to Grow Revenue Rao, J. ExecSense Webinar, (2014)
  • The Discipline of Innovation Rao, J. Center of Innovation, Santiago, Chile (2014)
  • Culture of Innovation Rao, J. Chamber of Commerce, Santiago, Chile (2014)
  • Culture Drives Innovation Rao, J. ICARE, Santiago, Chile (2014)
  • Emergent & Analytical Strategies for Growth Rao, J. RetailNet, Buenos Aires, Argentina (2014)
  • The Discipline of Innovation Rao, J. Telefonica, Santiago, Chile (2014)
  • Emergent & Analytical Strategies for Growth Rao, J. DrivingSales, New York, NY (2014)
  • Culture of Innovation Rao, J. AEC (Spanish Society for Quality), Madrid, Spain (2014)
  • Leading Innovation: Entrepreneurial Thought & Action Rao, J. , Boston, MA (2013)
  • War Games: Strategic Competitor Scenarios Rao, J. , New Haven, CT (2013)
  • Going into the Future: Analytical vs Emergent Strategies for Growth Rao, J. LeadAmerica, Boston, MA (2013)
  • Leveraging Customer Experience to Innovate Rao, J. , Bangalore, India (2013)
  • Where do Entrepreneurs Come From Rao, J. , Medellin, Colombia (2013)
  • Where do Entrepreneurs Come From? Rao, J. ESTEMA-Universidad Europea Valencia, Valencia, Spain (2013)
  • Gorillas vs Chimps vs Monkeys Rao, J. Innovation Advisory Board, (2013)
  • Corporate Entrepreneurship Rao, J. AEDIPE, Spain (2012)
  • The Culture of Innovation Rao, J. Cubist Corp, Cubist Corp, Boston (2012)
  • Innovation 2.0 Rao, J. Book Presentation, Madrid, Spain (2012)
  • Can David kill Goliath? Rao, J. Chamber of Commerce, Chile (2012)
  • Hard and Soft side of Innovation Rao, J. CORFO-Univ. , (2012)
  • Rao, J. Culture of Innovation, Santiago, Chile (2011)
  • Rao, J. Innovation: Key to Organic Growth, Santiago, Chile (2011)
  • Rao, J. Leading Transformation in Turbulent Times, Boston, MA (2011)
  • Rao, J. Innovation: Key to Organic Growth, Santiago, Chile (2011)
  • Rao, J. Innovation: Key to Organic Growth, Santiago, Chile (2011)
  • Rao, J. Disruptive Innovation: Can David Beat Goliath, Bangalore, India (2010)
  • Rao, J. Innovation: Key to Organic Growth, Vellore, India (2010)
  • Rao, J. Developing Innovation Capabilities, Boston, MA (2010)
  • Rao, J. Innovation Despite Ambiguity, Boston, MA (2010)
  • Innovation Rao, J. Undisclosed, Vellore, India (2008)
  • Corporate Spin-Offs and Spin-Outs Rao, J. Innova (CORFA), Santiago, Chile (2007)
  • Innovation Rao, J. Undisclosed, Santiago, Chile (2007)
  • Getting the Best to the Masses Rao, J. Profitably, Paris (2006)
  • Experience Innovation Rao, J. Undisclosed, HEC Executive Campus, Paris (2006)
  • Innovation: Key to Organic Growth Rao, J. Undisclosed, Penteo, Barcelona (2006)
  • Network Business Models Rao, J. Undisclosed, Paris (2006)
  • Service Strategy and Innovation Rao, J. Family Business Program, Boston (2005)
  • Innovation: Understanding the Field Rao, J. Undisclosed, HEC Executive Campus, Paris (2005)
  • Innovation: Understanding the Field Rao, J. Undisclosed, Paris (2005)
  • Experience Innovation Rao, J. Undisclosed, Boston (2005)
  • The Discipline of Corporate Entrepreneurship Rao, J. X Jornada Anual, ESADE Alumni, Barcelona (2004)
  • Academic Strategies: A framework for the Country, the State and the Institution Rao, J. Undisclosed, Vellore, India (2004)
  • Role of Service in Strategy and Innovation Rao, J. Undisclosed, Paris (2003)
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