Faculty Profiles

Ruben Mancha

  • Assistant Professor
Academic Division: TOIM

Bio

Ruben Mancha is an Assistant Professor of Information Systems in the Technology, Operations, and Information Management Division, and faculty director of the Digital Experience Initiative (www.babson.edu/dXi). In 2017, he was a recipient of the Best 40-Under-40 Business School Professors award by Poets and Quants.

Dr. Mancha's research is in the areas of digital innovation, emerging technologies, and sustainability. His research has been published in journals such as Decision Support Systems, Ivey Business Journal, Business Horizons, International Journal of Technology Transfer and Commercialisation, Journal of Information Technology Management, and Journal of Intelligent Systems in Accounting, Finance, and Management. He has also contributed essays to a number of edited books, such as Contemporary Perspectives in Data Mining II and Encyclopedia of Research Design.

He teaches information technology courses at Olin Graduate School of Management and digital transformation courses at Babson Executive Education.

Before completing his doctoral studies at the University of Texas at San Antonio, Dr. Mancha held consulting and research positions in the food and biotechnology industries in Spain and the U.S.

Academic Degrees

  • Ph D, The University of Texas at San Antonio
  • MS, The University of Texas at San Antonio
  • BS, Universidad de La Laguna

Academic Interests

Digital Innovation; Sustainability

Awards & Honors

  • 2017 — Changemaker Award, The Lewis Institute, Babson College
  • 2017 — Best 40-Under-40 Business School Professor, Poets & Quants
  • 2010 — Presidential Dissertation Fellow, The University of Texas at San Antonio
  • 2010 — Distinguished Teaching Award, The University of Texas at San Antonio
  • 2009 — William Mastoris, Jr. Endowed Business Scholarship, The University of Texas at San Antonio, College of Business
  • 2009 — Doctoral Consortium Fellow, Americas Conference on Information Systems
  • 2004 — Fellowship to conduct graduate studies at the University of Texas at San Antonio, Government of the Canary Islands (Spain)
  • 2004 — Business Innovation Fellowship, University of La Laguna (Spain)
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Courses

  • Degree Courses 2019

    • MIS 7200 GLOBAL CONNECTIONS THROUGH TECH
    • MIS 9550 INNOVATING WITH WEARABLE TECHNOLOGY
    • MIS 7535 THOUGHT LEADERSHIP IN TECHNOLOGY
  • Degree Courses 2018

    • MIS 6110 INFORMATION TECHNOLOGY
    • MIS 7200 GLOBAL CONNECTIONS THROUGH TECH
    • MIS 9550 INNOVATING WITH WEARABLE TECHNOLOGY

Publications

Journal Articles

  • Mancha, R., Gordon, S.R., Stoddard, D.B. (in press). LBRY, Inc.: Scaling and Monetizing a Blockchain Startup. Entrepreneurship Education and Pedagogy.
  • Ali, H., Mancha, R. (2018). Coming to Grips With Dangerous Algorithms. MIT Sloan Management Review Frontiers. link
  • Mancha, R., Gordon, S.R., Iyer, B.R. (2018). Figayou Pursues a Platform Strategy: A Case Study of Digital Platform Entrepreneurship. Journal of Information Technology Case and Application Research. link
  • Ali, A., Mancha, R., Pachamanova, D.A. (2018). Correcting Analytics Maturity Myopia. Business Horizons. Vol: 61, Issue: 3, Page: 211-219. link
  • Kokina, J., Mancha, R., Pachamanova, D.A. (2017). Blockchain: Emergent Industry Adoption and Implications for Accounting. Journal of Emerging Technologies in Accounting. American Accounting Association. link
  • Mancha, R., Ali, H. (2017). The Unexamined Algorithm Is Not Worth Using. Stanford Social Innovation Review . Stanford University Center for Social Innovation. link
  • Mancha, R., Iyer, B.R. (2017). Harnessing Innovation. Ivey Business Journal (Business Quarterly). link
  • Mancha, R., Yoder, C. (2015). Cultural antecedents of green behavioral intent: An environmental theory of planned behavior. Journal of Environmental Psychology. Vol: 43, Page: 145-154. Academic Press.
  • Yoder, C., Mancha, R., Agrawal, N. (2014). Culture-Related Factors Affect Sunk Cost Bias. Behavioral Development Bulletin. Vol: 19, Issue: 4, Page: 105-118. American Psychological Association.
  • Yoder, C., Mancha, R., Smith, P. (2014). Differences in Belief-Consistent and Belief-Inconsistent Learning in Traditional College Students. Behavioral Development Bulletin. Vol: 19, Issue: 4, Page: 119-127. American Psychological Association.
  • Mancha, R., Yoder, C. (2014). Factors Critical to Successful Undergraduate Research. Council on Undergraduate Research Quarterly. Vol: 34, Issue: 4, Page: 38-45.
  • Mancha, R., Leung, M.T., Clark, J., Sun, M. (2014). Finite Mixture Partial Least Squares for Segmentation and Behavioral Characterization of Auction Bidders. Decision Support Systems. Vol: 57, Page: 200-211.
  • Hallam, C., Wurth, B., Mancha, R. (2014). University-Industry Technology Transfer: a Systems Approach with Policy Implications. International Journal of Technology Transfer and Commercialisation. Vol: 13, Issue: 1-2, Page: 57-79. Inderscience Publishers.
  • Mancha, R., Yoder, C., Clark, J. (2013). Dynamics of Affect and Cognition in Simulated Agents: Bridging the Gap between Experimental and Simulation Research. International Journal of Agent Technologies and Systems. Vol: 5, Issue: 2, Page: 79-96. I G I Global.
  • Ko, M., Mancha, R., Beebe, N., Yoon, H. (2012). Customers' Personality, Their Perceptions, and Green Concern on Internet Banking Use. Journal of Information Technology Management. Vol: 23, Issue: 4, Page: 21-32. Maximilian Press.
  • Mancha, R., Hallam, C., Dietrich, G. (2009). Self-Efficacy in Software Developers: A Framework for the Study of the Dynamics of Human Cognitive Empowerment. International Journal of Information Technologies and Systems Approach. Vol: 2, Issue: 2.
  • Leung, M., Chen, A., Mancha, R. (2009). Trading Decision of Financial-Engineered Derivatives: A Novel Ensemble of Neural Networks Using Information Content. Journal of Intelligent Systems in Accounting, Finance, and Management. Vol: 4, Issue: 16.
  • Reina, M., Mancha, R., Gonzalez-Coloma, A., Beilen, M., Rodriguez, M., Martinez-Diaz, R. (2007). Diterpenoid Alkaloids from Delphinium gracile DC. Natural Product Research. Vol: 21, Issue: 12, Page: 1048-1055.
  • Leung, M., Mancha, R. (2006). Evaluation of Financial Time Series Forecasts and Performance of Artificial Neural Network Models. FSR Forum. Vol: 9, Page: 7-11.

Cases and Teaching Notes

  • Ellis, J.S., Mancha, R. (2018). SunnyBee: The Entrepreneurial Decision. Issue: BAB#402. Babson College.

Book Chapters

  • Mancha, R., Leung, M.T. (2015). Methods for Customer Analytics of Heterogeneous E-Commerce Populations: Contemporary Perspectives in Data Mining. Vol: 2, Page: 55-78. Information Age Publishing Inc..
  • Mancha, R., Leung, M.T., Clark, J. (2012). Agency: An Historical Evaluation and Interdisciplinary Framework: Handbook on Psychology of Decision-Making: New Research. Page: 275-284. Nova Science Publishers.
  • Mancha, R., Leung, M. (2009). Structural Equation Modeling: Encyclopedia of Research Design. Sage.

Conference Proceedings

  • Mancha, R., Shankaranarayanan, G. (2017). Educating an Innovative Workforce for the Digital Economy: Proceedings of the 23rd Americas Conference on Information Systems. Association of Information Systems. link
  • Mancha, R., Hallam, C., Wurth, B. (2016). Licensing for Good: Social Responsibility in the University-Industry Technology Transfer Process : Proceedings of the 2016 PICMET Conference. Portland International Conference on Management of Engineering and Technology.
  • Mancha, R., Muniz, K., Yoder, C. (2014). Studying Executives’ Green Behaviors: An Environmental Theory of Planned Behavior: 20th Americas Conference on Information Systems (AMCIS 2014): Smart Sustainability: The Information Systems Opportunity. Association for Information Systems.
  • Mancha, R. (2009). Commitment Cost and Product Valuation in Online Auctions: An Experimental Research: 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009..
  • Dorantes, C., Mancha, R., Clark, J. (2009). Impact of Social Ties and Culture in the Performance and Innovativeness of Software Firms: 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009.
  • Jones, K., Mancha, R. (2009). IT In the Classroom: Researching the Outcomes of Classroom Response Systems: 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009.

Other

  • Mancha, R. (2018). Digital Innovation: Agile, Open, and Responsible (Original title: Innovación Digital: Ágil, Abierta y Responsable): El Economista (Spain). El Economista. link
  • Mancha, R., Leung, M. (2014). What Brings Customers Back to an Online Auction? The Effect of Uncertainty, Bids, and Enjoyment: 20th Americas Conference on Information Systems (AMCIS 2014): Smart Sustainability: The Information Systems Opportunity. Association for Information Systems.

Presentations

  • Educating an Innovative Workforce for the Digital Economy Mancha, R. Shankaranarayanan, G. Americas Conference on Information Systems, Boston, MA (2017)
  • Digital Transformation Mancha, R. Panelist: Innovation, Technology and Society: Governance and Future Challenges, MIT, Cambridge, MA - 2-4 June 2017 (2017)
  • Convergence of Physical and Digital Innovation Processes Fixson, S. Bailey, J. Seidel, V. Mancha, R. Iyer, B. Production and Operations Management Society (POMS), Annual Meeting, Seattle, WA (2017)
  • Fashion Entrepreneurial Initiative 1st Wearables Hackathon Daniels, C. Mancha, R. Wearables Hackathon Challenge, Arthur Blank Center (2017)
  • Augmented Reality: Entrepreneurial Opportunities and Challenges Mancha, R. Panelist: Augmented Reality, Babson Boston Campus (2016)
  • Licensing for Good: Social Responsibility in the University-Industry Technology Transfer Process Mancha, R. Hallam, C. Wurth, B. Portland International Conference on Management of Engineering and Technology, Honolulu, Hawaii, USA (2016)
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