Reed Santos

Board of Advisor, Bertarelli Institute for Family Entrepreneurship

Reed Santos is a fourth-year Entrepreneurship and Real Estate student of Babson College. He is part of the second generation of his family’s business, Santos Knight Frank, where he leads its Innovation Team.

Founded in 1994, Santos Knight Frank is the Philippines’ largest real estate brokerage, property management, and advisory company, responsible for more than 4 million sqm of office space transactions (including the largest office leasing deal in Philippine real estate history) and over 20 million sqm of managed properties and facilities. It is part of the Knight Frank global network with 487 offices in 53 territories, including strategically important US partnerships such as Cresa (occupier-focused commercial real estate), Douglas Elliman (residential), and Berkadia (capital markets).

Santos Knight Frank was instrumental in bringing in key institutional investors and multinational companies to Manila, Cebu, and several Philippine cities, driving the growth of the country’s business process outsourcing sector that now employs more than 1.5 million Filipinos.

Reed’s passion for entrepreneurship began in high school at the International School Manila when he developed a co-learning student space concept called The Hive. This concept won him not just his school’s entrepreneurship competition but also the National Young Entrepreneurship Award 2019, a national recognition for excellence.

Reed is deeply passionate about sports, too. He is the youngest captain in Babson Rugby’s 44-year history and led the rugby team to win the national championship at the Men’s Small College 7s of the Collegiate Rugby Championship 7s this year where he was also awarded MVP.

In Manila, he co-founded the Makati Mavericks Sports Foundation along with his father and brothers. The Makati Mavericks supports underprivileged kids to play rugby and foster lifelong values to excel on and off the field. With nearly 200 players from all walks of life, the Makati Mavericks has grown to become one of the most successful local rugby clubs, with winning women’s, men’s, and youth teams competing nationally and in the international arena.

An Academic All-American awardee, he plays professionally in the Premier Rugby 7s for the Loggerheads.