Retail Supply Chain Management

The Retail Supply Chain Management concentration prepares students for a variety of careers within the consumer supply chain: retailing, marketing, supply chain management, franchising, brand management, marketing research/data analysis, and/or family businesses in retailing or selling to retailers.

Sponsored by: Marketing Division and Operations and Information Management (OIM) Division

Faculty Contacts: Lauren Beitelspacher and Brad Johnson

Required Courses

  • MKT 3540 Retailing Management
  • MOB 3573 Supply Chain Management / OIM 3573 Supply Chain Management 

Elective Courses

Choose a minimum of two (2) courses from the following:

  • MKT 3500 Marketing Communications
  • MKT 3510 Marketing Research
  • MKT 3550 Consumer Behavior
  • MKT 3560 Developing and Marketing New Products
  • MKT 4505 Marketing Management
  • MKT 4506 Marketing Analytics   
  • MKT 4515 Brand Management   
  • MKT 4560 Global Marketing Management
  • MOB 3515 Human Resource Management
  • MOB 3522 Leading and Managing Sustainability
  • MOB 3560 Global Strategic Management
  • MOB 3580 Negotiations
  • QTM 3610 Applied Multivariate Statistics   
  • QTM 3615 Time Series and Forecasting   
  • QTM 3620 Operations Research
  • ECN 3630 Industrial Organization and Public Policy
  • ECN 3655 Managerial Economics
  • ECN 3660 International Trade Theory and Policy
  • EPS 3580 Marketing for Entrepreneurs
  • EPS 3501 Entrepreneurship and Opportunity
  • MIS 3545 Business Intelligence and Data Analytics
  • MIS 3525 Enterprise 2.0: Building Social Networks   
  • LAW 3560 International Law for Business

Courses Suggested But Not Required

These courses do not count towards the concentration:

  • EPS 3525 Social Enterprise Management
  • EPS 3515 Key to Success Family Business Entrepreneurship
  • MKT 3574 Managing the Sales Process

Suggested Career Paths

Retail Management

  • Merchandising/buying
  • Store operations
  • Brand management (selling to retailers)
  • Sales

Courses

  • MKT 3505 Marketing Experiments
  • MKT 3510 Marketing Research
  • MKT 3550 Consumer Behavior
  • MKT 4506 Marketing Analytics
  • MKT 4510 Services Marketing
  • MKT 4515 Brand Management
  • MKT 3500 Marketing Communications
  • MOB 3515 Human Resource Management
  • MOB 3510 Service Strategy and Innovation
  • MOB 3580 Negotiations
  • MIS 3525 Enterprise 2.0: Building Social Networks
  • MIS 3545 Business Intelligence and Data Analytics
  • MKT 4505 Marketing Management
  • MKT 4560 Global Marketing Management
  • MKT 3560 Developing and Marketing New Products
  • ECN 3655 Managerial Economics

Analytical Retail Intelligence

  • Marketing research
  • Analytics—scanner and panel data for retailers or information
  • Consultants for retailers

Courses

  • MKT 3505 Marketing Experiments
  • MKT 3510 Marketing Research
  • MKT 4506 Marketing Analytics
  • MIS 3545 Business Intelligence and Data Analytics
  • QTM 3612 Data Mining and Business Analytics
  • QTM 3615 Time Series and Forecasting
  • QTM 3620 Operations Research
  • QTM 3610 Applied Multivariate Statistics
  • ECN 3655 Managerial Economics

Retailing for Entrepreneurs

  • Family businesses or new retail ventures
  • Selling to retailers

Courses

  • EPS 3580 Marketing for Entrepreneurs
  • EPS 3501 Entrepreneurship and Opportunity
  • MOB 3515 Human Resource Management
  • MOB 3510 Service Strategy and Innovation
  • MOB 3580 Negotiations
  • MKT 4560 Global Marketing Management

Supply Chain Operations

  • Retailing, selling to retailers, consulting
  • Inventory management, procurement, consulting
  • Managing the flow of goods/services, information, and financials from raw materials to end users

Courses

  • MOB 3510 Service Strategy and Innovation
  • MOB 3522 Business and the Environment
  • MOB 3560 Global Strategic Management
  • MOB 3580 Negotiations
  • MIS 3530 Electronic Business
  • LAW 3560 International Law for Business
  • QTM 3615 Time Series and Forecasting
  • QTM 3620 Operations Research
  • QTM 3610 Applied Multivariate Statistics
  • ECN 3655 Managerial Economics