Undergraduate, graduate, and alumni entrepreneurs Cleancult, Magnomer, and Clarke’s Organics win esteemed Babson Entrepreneurial Thought & Action® Challenge

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Babson College announced its 2018 B.E.T.A. (Babson Entrepreneurial Thought & Action®) Challenge winners—CleancultMagnomer, and Clarke’s Organics after a venture showcase with 18 semifinalists and pitch competition between nine finalists. The finals were held on Thursday, April 12, 2018.

Winners of the graduate, undergraduate, and alumni B.E.T.A. Challenge each received a grand prize of $20,000 in cash plus services in kind donations from corporate sponsors including Cummings Properties, 88 acres, Canon Copy Center, Contrary Capital, MassChallenge, Naturebox, and Think Board. In addition, $2,500 was awarded to the two other finalist ventures in each of the three competitions. Applicants won prizes by successfully demonstrating that they achieved major milestones through action.

Other finalists included: HostelPoint, SlapFive, Dondoctor, Shay Jaffar, ARC Superchargers, and Shop Drop Roll.

Babson’s Center for Women’s Entrepreneurial Leadership (CWEL) presented the Female Founder Impact Award to Shay Jaffar, founder Shay Jaffar MBA ’19 and the Lewis Institute presented the Social Impact Award to Magnomer, founder Ravish Majithia MBA’18.

Undergraduate Student Winner: Cleancult

Ryan Lupberger '18 and Zachary Bedrosian '18

Cleancult delivers the most effective, non-toxic laundry detergent directly to your door monthly, so that you can feel clean, not chemicals.

Graduate Student Winner: Magnomer

Ravish Majithia MBA'18

Poorly designed packaging is the root-cause of low plastics recycling and environmental pollution. Magnomer uses magnetic markers as means to redesign plastic packaging for zero waste environments. The magnetic markers in the form of visual coatings complement brand designs, cue appropriate end-consumer behavior, and enable recovery from waste streams for better recycling.

Alumni Winner: Clarke’s Organics

Daniel Dalet '03

Clarke’s Organics is empowering single-mother families and creating lasting social impact through every day natural personal care and food products.


2018 Sponsors

Gold Sponsors 

The Babson Alumni Association (BAA) works to ensure that there are opportunities for all alumni to feel connected to Babson. The BAA is committed to supporting the mission of the College by enhancing the incredible network of 37,000 alumni around the world. With each graduating class, the network becomes brighter, more diverse, and increasingly successful, thus providing a truly valuable resource to each other.

Samuel Goldstein & Co. is a multi-generational CPA and advisory firm that collaborates with clients spanning from incubators and entrepreneurs to small and mid-size established business owners. The firm helps young executives with start-up strategies, including back-office accounting support, cash flow management, tax strategies and financial reporting and counsel seasoned owners with financial decisions, profit enhancement and succession planning. Samuel Goldstein & Co. works to help create a successful business and achieve the proper work life balance.

Silver Sponsor

Morgan Lewis offers more than 2,000 lawyers, patent agents, benefits advisers, regulatory scientists, and other specialists—in 29 offices across North America, Europe, Asia, and the Middle East. The firm provides comprehensive litigation, corporate, transactional, regulatory, immigration, intellectual property, and labor and employment legal services to clients of all sizes—from globally established industry leaders to just conceived start-ups.

The Arthur M. Blank Center for Entrepreneurship

The Arthur M. Blank Center for Entrepreneurship accelerates the practice of entrepreneurship by providing Babson’s emerging entrepreneurs with access to events, workshops, mentoring and competitions that enable them to test and refine their founder skills. The Butler Launch Pad is the hub of this entrepreneurial ecosystem, connecting our students and alumni with the broader business and entrepreneurial community through a series of programs and learning experiences that support our entrepreneurs along their journey. Included in these programs are two of Babson’s Signature Events: Rocket Pitch and B.E.T.A. Challenge, as well as the highly regarded Summer Venture Program that accelerates the top 15 student ventures at Babson each year.

About Babson College

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds®. The top-rankedcollege for entrepreneurship education, Babson is a dynamic living and learning laboratory where students, faculty, and staff work together to address the real-world problems of business and society. We prepare the entrepreneurial leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to make a difference in the world, and have an impact on organizations of all sizes and types. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought & Action® as the most positive force on the planet for generating sustainable economic and social value.

By Shannon Sweeny,, (781) 239-4621 | 04/13/2018 03:00