MKT 7550-51 - CONSUMER BEHAVIOR

Academic Period:

Fall 2025

Section:

Title:

CONSUMER BEHAVIOR

Meeting Patterns:

Tue | 18:30 - 21:00

Locations:

Can be several values or empty

Start Date:

Tuesday, September 2, 2025 Date format can be changed

End Date:

Saturday, December 13, 2025 Date format can be changed

Instructor Name:

Samantha Cross

Instructor Email:

scross@babson.edu

Academic Unit:

MKT - Marketing

Academic Level:

Graduate

Maximum Credits:

3

Delivery Mode:

Fully Online Synchronous

Allowed Grading Bases:

Graded

Section Status:

Open

Enrollment Count:

20

Section Capacity:

42

Description:

MKT7550 Consumer Behavior 3 Credits In-depth analysis of factors that affect purchase decisions in the marketplace. Applies behavioral and social science concepts to the study of buyer behavior. Focuses on the use of knowledge of buyer behavior in marketing decisions. Emphasizes theory, application, and ultimate consumer and organizational buyer behavior. Special attention given to exploring and evaluating buyer behavior research, the role of models in explaining behavior, influence of buyer behavior on development of marketing programs, and issues of consumer protection as they affect marketing strategy. Prerequisites: MKT7200 or MKT7800

HTML Description:

MKT7550 Consumer Behavior
3 Credits

In-depth analysis of factors that affect purchase decisions in the marketplace. Applies behavioral and social science concepts to the study of buyer behavior. Focuses on the use of knowledge of buyer behavior in marketing decisions. Emphasizes theory, application, and ultimate consumer and organizational buyer behavior. Special attention given to exploring and evaluating buyer behavior research, the role of models in explaining behavior, influence of buyer behavior on development of marketing programs, and issues of consumer protection as they affect marketing strategy.

Prerequisites: MKT7200 or MKT7800

Format:

Fully Online Synchronous Can be several values or empty

Session:

Full Session Can be several values or empty

Elective:

Graduate Elective (Grad) Can be several values or empty

Program:

, , Can be several values or empty