Faculty Profiles

Anne Roggeveen

  • Professor
  • Charles Clarke Reynolds Professor of Retailing and Marketing
Academic Division: Marketing
781-239-4289

Bio

Anne L. Roggeveen (Ph.D. Columbia University) is the Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College and Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing, Stockholm School of Economics. She serves on the American Marketing Association’s Academic Council and is co-Editor-in-Chief for the Journal of Retailing.

Her research interests are in the areas of retailing and pricing. Her research has been widely published including in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. She has won a number of awards for her research and teaching. These include the William R. Davidson Journal of Retailing Best Paper Award 2010, 2016, 2018, 2019; the Stanley C. Hollander Best Retailing Paper, AMS 2008, 2016; M. Wayne DeLozier Best Conference Paper Award, AMS 2008; Babson College Faculty Scholarship Award 2008, 2012; Best Paper Consumer Behavior Track Paper, Winter AMA 2009; Best Conference Paper La Londe Conference 2011; Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, American Marketing Association, Teaching & Learning SIG 2014; and the Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, Academy of Marketing Science 2014. In addition, her article, “Customer Experience Creation: Determinants, Dynamics and Management Strategies” was the top cited article published in Journal of Retailing between 2007 and 2011. Dr. Roggeveen currently is an Associate Editor at the Journal of the Academy of Marketing Science and Journal of Consumer Marketing. She also serves on many editorial boards including the Journal of Marketing, Journal of Service Research, and Journal of Business Research. She has co-edited numerous special issues and multiple conferences related to retailing and pricing.

Dr. Roggeveen has taught the MBA core course in marketing as well as electives in Marketing Research, Retailing Strategy, Innovation and Experimentation, Marketing Experiments, and Marketing Strategy. Her industry experience includes work for State Street Corporation, Lotus Development Corporation, First Night, and the Commonwealth Institute in London. She also served on the Board of Directors for Nepa in Stockholm.

Academic Degrees

  • Ph D, Columbia University
  • M. Phil, Columbia University
  • MBA, Bentley College
  • BS, Tufts University

Academic Interests

Retailing; Consumer Behavior; Marketing Experiments; Marketing Research; Marketing Strategy

Awards & Honors

  • 2018 — Outstanding Reviewer Award, Journal of Marketing
  • 2018 — William R. Davidson Journal of Retailing Best Paper Award, Journal of Retailing
  • 2018 — Faculty Fellow, AMA-Sheth Doctoral Consortium
  • 2016 — Stanley Hollander Outstanding Retailing Paper Award , Academy of Marketing Science
  • 2016 — William R. Davidson Journal of Retailing Best Paper Award, Journal of Retailing
  • 2015 — Extramural Fellow, Maastricht University
  • 2015 — Honorary Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics
  • 2014 — Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, American Marketing Association, Teaching & Learning SIG
  • 2014 — Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, Academy of Marketing Science
  • 2014 — Women Who Make a Difference Award Nominee, Babson College
  • 2012 — Babson College Faculty Scholarship Award, Babson College
  • 2011 — Best Conference Paper, La Londe Conference
  • 2010 — William R. Davidson Journal of Retailing Best Paper Award, Journal of Retailing
  • 2009 — American Marketing Association Doctoral Consortium Fellow , American Marketing Association
  • 2009 — Winter AMA Best Paper in Consumer Behavior Track , American Marketing Association
  • 2008 — Babson College Faculty Scholarship Award, Babson College
  • 2008 — M. Wayne DeLozier Best Conference Paper Award, Academy of Marketing Science
  • 2008 — Stanley Hollander Outstanding Retailing Paper Award , Academy of Marketing Science
  • 1999 — Amanda and Harold J. Rudolph Scholar – Outstanding Marketing Ph.D. Student, Columbia University
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Publications

Journal Articles

  • Roggeveen, A.L., Sethuraman , R. (in press). Editorial: Current Articles and Future Initiatives. Journal of Retailing.
  • Sarantopoulos, P., Theotokis, A., Pramatari, K., Roggeveen, A.L. (in press). The Impact of a Complement-Based Assortment Organization on Purchases. Journal of Marketing Research.
  • Hallock, W., Roggeveen, A.L., Crittenden, V.L. (in press). Firm-level Perspectives on Social Media Engagement: An Exploratory Study. Qualitative Market Research.
  • Roggeveen, A.L. (2018). Gratitude, Homage, and Reflections from the Co-editors. Journal of Retailing.
  • Roggeveen, A.L., Sethuraman , R. (2018). Reflections from the Co-editors. Journal of Retailing.
  • Roggeveen, A.L., Beitelspacher, L.S. (2018). Educating the Retailers of Tomorrow: An Overview of Journal of Marketing Education Special Issue on Retailing. Journal of Marketing Education.
  • Roggeveen, A.L., Sethuraman , R. (2018). Understanding the JR Heritage, Publishing in JR, and the Evolving Retail Field.
  • Grewal, D., Roggeveen, A.L., Sisodia, R.S., Nordfält, J. (2017). Enhancing Customer Engagement Through Consciousness. Journal of Retailing. Vol: 93, Issue: 1, Page: 55-64.
  • Grewal, D., Roggeveen, A.L., Nordfält, J. (2017). The Future of Retailing. Journal of Retailing. Vol: 93, Issue: 1, Page: 1-6.
  • Grewal, D., Roggeveen, A.L., Runyan, R.C., Nordfält, J., Lira, M.E. (2017). Retailing in today’s world: Multiple channels and other strategic decisions affecting firm performance. Journal of Retailing and Consumer Services. Vol: 34, Page: 261–263. Pergamon.
  • Alexander, A., Teller, C., Roggeveen, A.L. (2016). The Boundary Spanning of Managers within Service Delivery Networks. Journal of Business Research. Vol: 69, Issue: 12, Page: 6031-6039.
  • González, E.M., Esteva, E., Roggeveen, A.L., Grewal, D. (2016). Amount off versus percentage offwhen does it matter?. Journal of Business Research. Vol: 69, Issue: 3, Page: 1022–1027. Elsevier.
  • Lindström, A., Berg, H., Nordfält, J., Roggeveen, A.L., Grewal, D. (2016). Does the presence of a mannequin head change shopping behavior?. Journal of Business Research. Vol: 69, Issue: 2, Page: 517–524. Elsevier.
  • Roggeveen, A.L., Grewal, D. (2016). Engaging customers: the wheel of social media engagement. Journal of Consumer Marketing. Vol: 33, Issue: 2. EMERALD GROUP PUBLISHING LTD HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND.
  • Grewal, D., Roggeveen, A.L., Nordfält, J. (2016). Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues. Journal of Business Research. Vol: 69, Issue: 3, Page: 1009–1013. Elsevier.
  • Aguirre, E., Roggeveen, A.L., Grewal, D., Wetzels, M. (2016). The personalization-privacy paradox: implications for new media. Journal of Consumer Marketing. Vol: 33, Issue: 2, Page: 98–110. Emerald Group Publishing Limited.
  • Roggeveen, A.L., Nordfalt, J., Grewal, D. (2016). Do Digital Displays Enhance Sales? Role of Retail Format and Message Content. Journal of Retailing. Vol: 92, Issue: 1, Page: 122-131.
  • Roggeveen, A.L., Grewal, D., Townsend, C., Krishnan, R. (2015). The impact of dynamic presentation format on consumer preferences for hedonic products and services. Journal of Marketing. Vol: 79, Issue: 6, Page: 34–49. American Marketing Association.
  • Roggeveen, A.L., Goodstein, R.C., Grewal, D. (2014). Improving the effect of guarantees: the role of a retailer’s reputation. Journal of Retailing. Vol: 90, Issue: 1, Page: 27–39. JAI.
  • Grewal, D., Nordfält, J., Roggeveen, A.L., Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Pricing in the modern world: the role of price-related and non-price related cues. Journal of Product & Brand Management. Vol: 23, Issue: 6, Page: 397–400. Emerald Group Publishing Limited.
  • Motyka, S., Grewal, D., Puccinelli, N.M., Roggeveen, A.L., Avnet, T., Daryanto, A., de Ruyter, K., Wetzels, M. (2014). Regulatory fit: A meta-analytic synthesis. Journal of Consumer Psychology. Vol: 24, Issue: 3, Page: 394–410. Elsevier Inc.
  • Grewal, D., Roggeveen, A.L., Puccinelli, N.M., Spence, C. (2014). Retail Atmospherics and In-Store Nonverbal Cues: An Introduction. Psychology & Marketing. Vol: 31, Issue: 7, Page: 469–471.
  • Spence, C., Puccinelli, N.M., Grewal, D., Roggeveen, A.L. (2014). Store atmospherics: A multisensory perspective. Psychology & Marketing. Vol: 31, Issue: 7, Page: 472–488.
  • Grewal, D., Roggeveen, A.L., Lindsey-Mullikin, J. (2014). The contingent effects of semantic price cues. Journal of Retailing. Vol: 90, Issue: 2, Page: 198–205. JAI.
  • Coulter, K.S., Roggeveen, A.L. (2014). Price Number Relationships and Deal Processing Fluency: The Effects of Approximation Sequences and Number Multiples. Journal of Marketing Research. Vol: 51, Issue: 1, Page: 69-82. American Marketing Association.
  • Grewal, D., Roggeveen, A.L., Runyan, R.C. (2013). Retailing in a connected world. Journal of Marketing Management. Vol: 29, Issue: 3-4, Page: 263–270. Taylor & Francis.
  • Grewal, D., Kopalle, P., Marmorstein, H., Roggeveen, A.L. (2012). Does travel time to stores matter? The role of merchandise availability. Journal of Retailing. Vol: 88, Issue: 3, Page: 437–444. JAI.
  • Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2012). Retail value-based pricing strategies: New times, new technologies, new consumers. Journal of Retailing. Vol: 88, Issue: 1, Page: 1–6. JAI.
  • Roggeveen, A.L., Tsiros, M., Grewal, D. (2012). Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?. Journal of the Academy of Marketing Science. Vol: 40, Issue: 6, Page: 771–790. Springer US.
  • Coulter, K.S., Roggeveen, A.L. (2012). “Like it or not”: Consumer responses to wordofmouth communication in online social networks. Management Research Review. Vol: 35, Issue: 9, Page: 878-899. Emerald Group Publishing Ltd..
  • Coulter, K.S., Roggeveen, A.L. (2012). Deal or no deal?: How number of buyers, purchase limit, and timetoexpiration impact purchase decisions on group buying websites. Journal of Research in Interactive Marketing. Vol: 6, Issue: 2, Page: 78-95. Emerald Group Publishing Ltd..
  • Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2011). Evolving pricing practices: the role of new business models. Journal of Product & Brand Management. Vol: 20, Issue: 7, Page: 510–513. Emerald Group Publishing Limited.
  • Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). Shall I tell you now or later? Assimilation and contrast in the evaluation of experiential products. Journal of Consumer Research. Vol: 38, Issue: 4, Page: 763–773. The Oxford University Press.
  • Biswas, D., Grewal, D., Roggeveen, A.L. (2010). How the order of sampled experiential products affects choice. Journal of Marketing Research. Vol: 47, Issue: 3, Page: 508–519. Am Marketing Assoc.
  • Verhoef, P., Lemon, K., Parasuraman, A., Roggeveen, A.L., Tsiros, M., Schlesinger, L. (2009). Customer Experience Creation: Determinants, Dynamics, and Management Strategies. Journal of Retailing. Vol: 85, Issue: 1, Page: 31-41.
  • Grewal, D., Roggeveen, A.L., Tsiros, M. (2008). The Effect of Compensation on Repurchase Intentions in Service Recovery. Journal of Retailing. Vol: 84, Issue: 4.
  • Bharadwaj, N., Roggeveen, A.L. (2008). The Impact of Offshoured and Outsourced Call Service Centers on Customer Appraisals. Marketing Letters.
  • Johar, G., Roggeveen, A.L. (2007). Changing False Beliefs from Repeated Advertising: The Role of Claim-Refutation Alignment. Journal of Consumer Psychology.
  • Roggeveen, A.L., Bharadwaj, N., Hoyer, W. (2007). How Call Center Location Impacts Expectations of Service from Reputable versus Lesser Known Firms. Journal of Retailing.
  • Estelami, H., Grewal, D., Roggeveen, A.L. (2007). The negative effect of policy restrictions on consumers post-purchase reactions to price-matching guarantees. Journal of the Academy of Marketing Science. Vol: 35, Issue: 2, Page: 208–219. Kluwer Academic Publishers-Plenum Publishers.
  • Roggeveen, A.L., Grewal, D., Gotlieb, J. (2006). Does the frame of a comparative ad moderate the effectiveness of extrinsic information cues?. Journal of Consumer Research. Vol: 33, Issue: 1, Page: 115–122. The Oxford University Press.
  • Roggeveen, A.L., Johar, G. (2004). Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range. Journal of Marketing Research.
  • Roggeveen, A.L., Johar, G. (2002). Perceived Source Variability versus Familiarity: Testing Competing Explanations for the Truth Effect. Journal of Consumer Psychology.

Cases and Teaching Notes

  • Hill, K.M., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). ICA: Changing the supermarket business, one screen at a time. Babson Worldwide, A Special Case Collection..
  • Hill, K.M., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). Teaching Note - ICA: Changing the Supermarket Business, One Screen at a Time. Babson Worldwide, A Special Case Collection.

Book Chapters

  • Schweiger, E., Roggeveen, A.L., Grewal, D., Puccinelli, N. (in press). How In-Store Retail and Service Atmosphere Create Customer Engagement. Handbook of Research on Customer Engagement.
  • Roggeveen, A.L., Grewal, D. (2018). In-store Marketing: Existing and Emerging Elements: Handbook of Research on Retailing.
  • Grewal, D., Roggeveen, A.L., Beitelspacher, L.S., , . (2017). How Retailing Cues Influence Shopping Perceptions and Behavior: The Routledge Companion to Consumer Behavior. Issue: 1, Page: 291-303. Routledge.
  • Grewal, D., Roggeveen, A.L., Lindsey-Mullikin, J. (2015). Effectiveness of Within-Store and Between-Store Semantic Price Cues: Empirical Generalizations about Marketing Impact, 2nd Edition.
  • Roggeveen, A.L. (2015). Innovation and Experimentation: Taking Risks, Learning from Failures, and Moving Forward: Evolving Entrepreneurial Education: Innovation in the Babson Classroom. Emerald Group Publishing Ltd..
  • Grewal, D., Roggeveen, A.L., Tsiros, M. (2015). Service Failure and Customer Compensation: Empirical Generalizations about Marketing Impact, 2nd Edition.
  • Grewal, D., Roggeveen, A.L., Shankaranarayanan, G. (2015). Marketing and ITS Integration - Developing the Next Generation Managers: Evolving Entrepreneurial Education: Innovation in the Babson Classroom. Page: 139-158. Emerald Group Publishing.
  • Nordfalt, J., Grewal, D., Roggeveen, A.L., Hill, K.M. (2014). Insights from in-store marketing experiments: Shopper Marketing and the Role of In-Store Marketing (Review of Marketing Research). Vol: 11, Page: 127-146. Emerald Group Publishing Limited.
  • Grewal, D., Roggeveen, A.L. (2012). Enhancing Retailers' Understanding of Decisions that Can Directly Impact Their Profitability: A Commentary on the Contributions of V. Kumar: Legends in Marketing: V. Kumar.
  • Grewal, D., Roggeveen, A.L. (2011). Decomposing the Intricate Role of Price, Quality, and Value Relationships: Legends in Marketing: Kent B. Monroe.
  • Grewal, D., Roggeveen, A.L. (2011). Enhancing Retailers' Understanding of Experiential Value and Store Choice: A Commentary on the Contributions of Naresh Malhotra: Legends in Marketing: Naresh Malhotra.
  • Monroe, K.B., Grewal, D., Roggeveen, A.L. (2011). The Price-quality-value Relationship. Sage.
  • Grewal, D., Roggeveen, A.L., Tsiros, M. (2009). Service Failure and Customer Compensation: Empirical Generalizations about Marketing Impact. Marketing Science Institute Publications.
  • Estelami, H., Grewal, D., Roggeveen, A.L. (2004). The Effect of Retailer Reputation and Response on Postpurchase Consumer Reactions to Price-Matching Guarantees: Empirical Generalizations about Marketing Impact.

Reports

  • Grewal, D., Motyka, S., Puccinelli, N.M., Roggeveen, A.L., Daryanto, A., de Ruyter, K., Wetzels, M. (2011). Understanding how to achieve competitive advantage through regulatory fit: a meta-analysis. Page: 10–117.

Conference Proceedings

  • Roggeveen, A.L. (2014). Instilling a Desire to Learn: The Importance of a Well Designed Course: Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Academy of Marketing Science.
  • Hallock, W., Roggeveen, A.L., Crittenden, V. (2014). Social Media and Customer Engagement: Dyadic Word-of-Mouth: Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Academy of Marketing Science.
  • Coulter, K., Roggeveen, A.L., Grewal, D. (2013). How Hand Position Impacts Cognitive Processing: Implications for Mobile Marketing Messages: Advances in Consumer Research. Vol: 41. link
  • Roggeveen, A.L., Mukhopadhyay, A., Grewal, D. (2012). Corporate Communications in Uncertain Times: Messages of Hope or Pride?: Advances in Consumer Research. Vol: 40. Association for Consumer Research.
  • Coulter, K.S., Roggeveen, A.L. (2012). Deal or No Deal? Factors Impacting Purchase Decisions on Internet Group Buying Sites: AMA Winter Educator’s Conference Proceedings: Marketing Theory and Applications. Vol: 23, Page: 167-168. American Marketing Association.
  • Coulter, K.S., Roggeveen, A.L. (2012). What’s Not to Like? Consumer Responses to Word-of-Mouth Communication in On-Line Social Networks: AMA Winter Educator’s Conference Proceedings: Marketing Theory and Applications. Vol: 23, Page: 194-195. American Marketing Association.
  • Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). How the Order of Information About an Experiential Product Impacts Affective Evaluation.
  • Coulter, K., Roggeveen, A.L. (2011). Like It or Not: Word of Mouth Communication in Online Social Networks: AMA Summer Educator's Conference Proceedings: Marketing 2011: Delivering Value in Turbulent Times.
  • Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). Shall I Tell You Now or Later? The Effect of Production Information Order on Experiential Product Evaluation: Proceedings of the Society of Consumer Psychology.
  • Roggeveen, A.L., Grewal, D., Goodstein, R. (2010). Combining High-Scope and Low-Scope Retail Cues: an Integrative Perspective.
  • Biswas, D., Grewal, D., Roggeveen, A.L. (2009). How the Order of Sampled Experiential Goods Affects Choice: Asia-Pacific Advances in Consumer Research.
  • Biswas, D., Grewal, D., Roggeveen, A.L. (2008). Consumer Decision Making for Sequential Experiential Products: Does the Product Serial Position Matter?: Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Page: 53–53.
  • Roggeveen, A.L., , ., Grewal, D. (2008). How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer? It Depends on Cue Typicality and the Reputation of Cue's Valence: Proceedings of 2008 Academy of Marketing Science Annual Conference.
  • Biswas, D., Roggeveen, A.L., Grewal, D. (2007). A Belief Updating Perspective of Combining Information From Sequential Sources: the Role of the Focal Hypothesis.
  • Biswas, D., Roggeveen, A.L., Grewal, D. (2007). A Belief Updating Perspective of Combining Sequential Information - Seizing and Freezing for the Focal Hypothesis: AMA Summer Educator's Conference Proceedings.
  • Roggeveen, A.L., Grewal, D. (2007). How Cue Congruity Affects Consumer Perceptions.
  • Roggeveen, A.L., Grewal, D. (2007). How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer?: It Depends on Cue Typicality and the Reputation Cues Valence. Page: 148.
  • Roggeveen, A.L., Grewal, D. (2006). Developing effective service recovery strategies: the role of explanation and compensation. Page: 32.

Other

  • Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Shopper Marketing and the Role of In-store Marketing. Emerald.

Presentations

  • The Impact of a Complement-Based Assortment Organization on Purchases Roggeveen, A. Sarantopoulos, P. Theotokis, A. Pramatari, K. Shanghai Jiao Tong University, Shanghai, China (2018)
  • Using Multi-Methods in Behavioral Pricing Research Roggeveen, A. Association for Consumer Research Conference, Dallas, Texas (2018)
  • The Only Thing that is Constant is Change Roggeveen, A. CPG Industry Spotlight, Babson Park, MA (2018)
  • The Impact of a Complement-Based Assortment Organization on Purchases Roggeveen, A. Sarantopoulos, P. Theotokis, A. Pramatari, K. University of Massachusetts - Lowell, Lowell, MA (2018)
  • How to Respond When a Consumer Vindictively Complains About Your Firm Online Hill, K. Roggeveen, A. 2018 Summer American Marketing Association Conference, Boston, MA (2018)
  • How to Respond when a Consumer Complains about your firm online Hill, K. Rogeveen, A. Grewal, D. American Marketing Association, Boston (2018)
  • Meet the Editors Roggeveen, A. American Marketing Association Summer Conference, Boston, MA (2018)
  • Display the Price to the Left or Right of the Product? When and Why this Matters Roggeveen, A. Grewal, D. Guha, A. Suri, R. Puccinelli, N. Summer American Marketing Association Conference, Boston, MA (2018)
  • Meet the Editors Roggeveen, A. AMA Doctoral Consortium, Leeds, England (2018)
  • The Impact of a Complement-Based Assortment Organization on Purchases Roggeveen, A. Sarantopoulos, P. Theotokis, A. Pramatari, K. AMA Doctoral Consortium, Leeds, England (2018)
  • The Impact of a Complement-Based Assortment Organization on Purchases Roggeveen, A. Sarantopoulos, P. Theotokis, A. Pramatari, K. AMA/ACRA Triennial Conference, Toronto, Ontario (2018)
  • When In-Store Music Enhances Sales: The Role of Motivational Congruity Roggeveen, A. Grewal, D. Ahlbom, C. Nordfalt, J. AMA/ACRA Triennial Conference, Toronto, Ontario (2018)
  • Which Side is Right? Visual Price Dominance Under Low and High Engagement Roggeveen, A. Grewal, D. Puccinelli, N. Suri, R. Guha, A. European Association for Consumer Research, Ghent, Belgium (2018)
  • Display the Price to the Left or Right of the Product? When and Why this Matters Roggeveen, A. Grewal, D. Suri, R. Puccinelli, N. Guha, A. Creating Value: Pricing Research Camp, Babson Park, MA (2018)
  • Roundtable on Behavioral Pricing Roggeveen, A. Creating Value: Pricing Research Camp, Babson Park, MA (2018)
  • When It is Too Good to be True: Examining Consumers’ Reactions and Firms’ Responses to Price Mistakes Xia, L. Roggeveen, A. Creating Value: Pricing Research Camp, Babson Park, MA (2018)
  • 5 E's of Retailing: Today, Tomorrow, and ... Grewal, D. Roggeveen, A. Tecnologico de Monterrey, Monterrey, Mexico (2018)
  • The Impact of a Complement-Based Assortment Organization on Purchases Sarantopoulos, P. Theotokis, A. Pramatari, K. Roggeveen, A. KU Leuven Symposium on Manufacturer-Retailer Relationships, Antwerp, Belgium (2018)
  • Meet the Editors Roggeveen, A. American Marketing Association - Winter Conference, New Orlean, LA (2018)
  • SIG Best Practice Sharing Session Roggeveen, A. American Marketing Association Winter Conference, New Orleans, LA (2018)
  • The Impact of a Complement-Based Assortment Organization on Purchases Sarantopoulos, P. Theotokis, A. Pramatari, K. Roggeveen, A. Northeastern University Marketing Seminar,, Boston, MA (2018)
  • Customer Engagement Roggeveen, A. Roundtable on Customer Experience, New York, NY (2017)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Grewal, D. Puccinelli, N. Suri, R. La Londe Conference, La Londe, France (2017)
  • Exploring Consumer Spending When Redeeming Online Daily Coupons Roggeveen, A. Besharat, A. Nakhata, C. Stock, J. Academy of Marketing Science, Coronado Island, California (2017)
  • Which Side Is Right? Visual Price Dominance Under Low and High Engagement Roggeveen, A. Grewal, D. Puccinelli, N. Suri, R. JAMS Thought Leaders in Consumer-Based Strategy Conference, Amsterdam, Netherlands (2017)
  • Re-examining the Perceived Value Construct Grewal, D. Krishnan, R. Roggeveen, A. Pricing Camp, Chicago, Illinois (2017)
  • When It is Too Good to be True: Examining Consumers’ Reactions and Firms’ Responses to Price Mistakes Roggeveen, A. Xia, L. Pricing Camp, Chicago, Illinois (2017)
  • How to Respond When a Consumer Complains About Your Firm Online Hill, K. Roggeveen, A. Northeast Decision Sciences Institute Annual Conference, Springfield, MA (2017)
  • When to Set the Tone: Moderators to the Effectiveness of In-Store Music Roggeveen, A. Grewal, D. Ahlbom, C. Nordfalt, J. , . American Marketing Association, Orlando, Florida (2017)
  • Which Side Is Right? Enhancing Customer Experience Through Visual Price Dominance Roggeveen, A. Grewal, D. Puccinelli, N. Suri, R. , . Babson Research Day, Babson Park, Massachusetts (2017)
  • Music in Retailing Ahlbom, C. Roggeveen, A. Grewal, D. Nordfalt, J. Nordic Retail and Wholesale Conference, Aarhus, Denmark (2016)
  • Which Side Is Right? Enhancing Customer Experience Through Visual Price Dominance Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. Association of Consumer Research Conference, Berlin (2016)
  • Using Neural Correlates for Enhancing Customer Experience Through Effective Visual Price Placement Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. Agrali, A. Ayaz, H. Izzetoglu, K. Onaral, B. Neuroergonomics Conference, Paris, France (2016)
  • How to Excel in Publishing in Marketing Journals Roggeveen, A. MMA Fall Educator’s Conference, Providence, Rhode Island (2016)
  • Research Productivity and Publishing Strategies Roggeveen, A. MMA Fall Educator’s Conference, Providence, Rhode Island (2016)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. Summer AMA Conference, Atlanta, Georgia (2016)
  • The Impact of Congruency of a Special Display with Its Surroundings Roggeveen, A. Nordfalt, J. Grewal, D. Goodstein, R. Academy of Marketing Science, Orlando, Florida (2016)
  • With or Without You: Playing Music in Grocery Stores Roggeveen, A. Ahlbom, C. Grewal, D. Nordfalt, J. Academy of Marketing Science, Orlando, Florida (2016)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. Consumer Insights Conference, Yale School of Management,, New Haven, Connecticut (2016)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Puccinelli, N. Suri, R. Grewal, D. , . European Marketing Academy, Oslo, Norway (2016)
  • Perceptual Fluency Roggeveen, A. PhD Seminar, Stockholm, Sweden (2016)
  • Online Daily Coupons: Consumers’ Spending and Retailers’ Profitability Roggeveen, A. Nakhata, C. Besharat, A. Stock, J. Stockholm School of Economics, Stockholm, Sweden (2016)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. University of Rhode Island, Kingston, Rhode Island (2016)
  • Meet the Editors Roggeveen, A. American Collegiate Retailing Association Conference, Secaucus, New Jersey (2016)
  • Product Placement: Does Congruity Matter? Roggeveen, A. Norfalt, J. Grewal, D. Goodstein, R. American Collegiate Retailing Association Conference, Secaucus, New Jersey (2016)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. Babson Faculty Research Chat, Babson Park, Massachusetts (2016)
  • Which Side is Right? Visual Price Dominance Under Low and High Engagement Roggeveen, A. Puccinelli, N. Suri, R. Grewal, D. Research Seminar, Stockholm School of Economics (2015)
  • The impact of service recovery strategies on consumer responses: A conceptual model and meta-analysis Hill, K. Roggeveen, A. Grewal, D. Association for Consumer Research Conference, New Orleans, LA (2015)
  • Product Placement: Does Congruity Matter Roggeveen, A. Grewal, D. Nordfalt, J. Goodstein, R. Summer AMA Conference, Chicago, IL (2015)
  • Consumer Response to Store Mannequins with and Without Heads: The Role of Fashion Expertise and Visual Attention Berg, H. Lindstrom, A. Roggeveen, A. Grewal, D. Nordfalt, J. AMA/ACRA Second Triennial Conference, Coral Gables, FL (2015)
  • Which Discounts do Customers Prefer: Efffects of Discount Types on Purchase Intention Gonzalez Hernandez, E. Esteva, E. Roggeveen, A. Grewal, D. AMA/ACRA Second Triennial Conference, Coral Gables, FL (2015)
  • Service Recovery in a Technological World Roggeveen, A. Hill, K. Grewal, D. American Marketing Association Winter Conference, San Antonio, Texas (2015)
  • Analytics, Experimentation, Insights and Observation Grewal, D. Nordflt, J. Roggeveen, A. Stockholm School of Economics, Stockholm, Sweden (2014)
  • Shaping the Retail Space: Special displays as a tool for promotion and navigation Nordflt, J. Grewal, D. Roggeveen, A. The 4th Nordic Retail and Wholesale Conference, Stockholm, Sweden (2014)
  • Instilling in Students a Desire to Learn: The Importance of a Well Designed Course Roggeveen, A. 2014 Academy of Marketing Science Conference, Indianapolis, IN (2014)
  • Social Media and Customer Engagement: Dyadic Word-of-Mouth Roggeveen, A. Hallock, W. Crittenden, V. 2014 Academy of Marketing Science Conference, Indianapolis, IN (2014)
  • In-store Experiments Nordflt, J. Grewal, D. Roggeveen, A. Hill, K. 2014 Shopper Marketing & Pricing Conference, Stockholm, Sweden (2014)
  • How Consumers Respond to Advertisements: The Impact of Position Coulter, K. Roggeveen, A. Grewal, D. University of Surrey, Guildford, England (2014)
  • How Hand Position Impacts Cognitive Processing – Implications for Advertising Messages across Media Coulter, K. Roggeveen, A. Grewal, D. Innovations in Retailing and Marketing Colloquium, Wellesley, MA (2014)
  • Conducting Research with Field Studies: In-store Experiments Nordflt, J. Grewal, D. Roggeveen, A. Hill, K. Retailing Research & Research Methodology, Wellesley, MA (2014)
  • The Impact of the Head of a Mannequin on How Consumers Respond to the Clothes Displayed on the Mannequin Nordflt, J. Grewal, D. Roggeveen, A. Berg, H. Lindstrom, A. Retailing Research & Research Methodology, Babson Park, MA (2014)
  • Number Fluency Effects in Price Promotions Roggeveen, A. Coulter, K. Babson Research Chat, Wellesley, MA (2014)
  • Consumer Response to Variations in Store Mannequins Nordflt, J. Grewal, D. Roggeveen, A. Berg, H. Lindstrm, A. 2014 Winter Marketing Educators Conference, Orlando, FL (2014)
  • Marketing Experiments Grewal, D. Roggeveen, A. Research Seminar, Guadalajara, Mexico (2014)
  • Number Fluency Effects in Price Promotions Coulter, K. Roggeveen, A. UMass Seminar Series, Amherst, MA (2013)
  • How Hand Position Impacts Cognitive Processing: Implications for Mobile Marketing Messages Coulter, K. Roggeveen, A. Grewal, D. Association for Consumer Research North American Conference, Chicago, IL (2013)
  • Price Fluency Effects Roggeveen, A. Coulter, K. American Marketing Association Summer Conference, Boston, MA (2013)
  • Consumer Responses To Variations In Store Mannequins Is Regulated By Level Of Consumer Knowledge Nordflt, J. Roggeveen, A. Grewal, D. Lindstrm, A. Berg, H. Pricing and Retailing Conference, Wellesley, MA (2013)
  • Number Fluency Effects in Price Promotions Roggeveen, A. Coulter, K. , Maastricht, the Netherlands (2013)
  • Contingent Effects of Semantic Price Cues Roggeveen, A. Grewal, D. Lindsey-Mullikin, J. AMA Marketing & Public Policy Conference, Washington DC (2013)
  • The Effectiveness of Digital Signs: The Impact of Store Type Roggeveen, A. Nordflat, J. Grewal, D. AMA Winter Conference, Las Vegas, NV (2013)
  • Online Group Buying Sites: The Impact of Numeric Information On Purchase Decisions Roggeveen, A. Coulter, K. Babson College Research Chat, Babson Park, MA (2013)
  • Online Group Buying Sites: The Impact of Numeric Information on Purchase Decisions Roggeveen, A. Coulter, K. Universitat Oberta de Catalunya, Barcelona Spain (2012)
  • Corporate Communications in Uncertain Times: Messages of Hope or Pride? Grewal, D. Roggeveen, A. Mukhopadhyay, A. ACR North American Conference, Vancouver, BC (2012)
  • When Semantic Cues Affect Quality Perceptions Grewal, D. Roggeveen, A. Lindsey-Mullikin, J. Summer AMA conference, Chicago, IL (2012)
  • The Impact of Digital Displays on Consumer Behavior Roggeveen, A. Nordflat, J. Grewal, D. AMA/ACRA Retailing Conference, Seattle, WA (2012)
  • Shifting Preference Through Vividness of the Presentation Form Roggeveen, A. Townsend, C. Grewal, D. Kirshnan, R. Babson College Research Chat, Wellesley, MA (2012)
  • The Effects of Location of Price on Consumers Grewal, D. Suri, R. Roggeveen, A. Puccinelli, N. AMA Winter Conference, St. Petersburg, FL (2012)
  • Deal or No Deal? Factors Impacting Purchase Decisions on Internet Group Buying Sites Roggeveen, A. Coulter, K. American Marketing Association Winter Conference, St. Petersburg, FL (2012)
  • What's Not To Like?" Consumer Responses to Word-of-Mouth Communications in Online Social Networks Roggeveen, A. Coulter, K. American Marketing Association Winter Conference, St. Petersburg, FL (2012)
  • The Impact of Presentation Format on Preference Roggeveen, A. Townsend, C. Grewal, D. Kirshnan, R. Indian Institute of Management International Conference in Marketing, Noida, India (2012)
  • The Impact of Presentation Format on Preference Roggeveen, A. Townsend, C. Grewal, D. Kirshnan, R. North American Society for Marketing Education in India Fifth Great Lakes- NASMEI Marketing Conference, Manamai, India (2011)
  • The Impact of Swoosh in Making Online Product Exposures more Experiential Grewal, D. Townsend, C. Roggeveen, A. Kirshnan, R. , Maastricht University (2011)
  • When are Semantic Price Cues Effective in Influencing Perceptions of Quality? Grewal, D. Mullikin, J. Roggeveen, A. 2011 Academy of Marketing Science Conference, Coral Gables, FL (2011)
  • When to Present Price Information: Before and After Experiencing a Product? Grewal, D. Wilcox, K. Roggeveen, A. 2011 Academy of Marketing Science Conference, Coral Gables, FL (2011)
  • Shifting Preference Through Vividness of the Presentation Form Roggeveen, A. Townsend, C. Grewal, D. Kirshnan, R. Babson Marketing Division Research Chat, Babson College, Babson Park, MA (2011)
  • Word of Mouth Communication in Online Social Networks Roggeveen, A. Coulter, K. Direct/ Interactive Marketing Research Summit, Boston, MA (2011)
  • Like it or Not: Word of Mouth Communication in Online Social Networks Roggeveen, A. Coulter, K. Summer American Marketing Association Conference, San Francisco, CA (2011)
  • The Impact of Swoosh in Making Online Product Exposures more Experiential Grewal, D. Townsend, C. Roggeveen, A. Kirshnan, R. Summer American Marketing Association Conference, San Francisco, CA (2011)
  • How the Order of Information About an Experiential Product Impacts Affective Evaluation Grewal, D. Wilcox, K. Roggeveen, A. La Londe Conference for Marketign Communications and Consumer Behavior, La Londe, France (2011)
  • How Cue Congruity Affects Consumer Perceptions Grewal, D. Roggeveen, A. Goodstein, R. Seminar Series , Maastricht University (2011)
  • How the Order of Information About an Experiential Product Impacts its Evaluation Grewal, D. Wilcox, K. Roggeveen, A. Society for Consumer Psychology Conference, Atlanta, GA (2011)
  • How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty Grewal, D. Kopalle, P. Marmorstein, H. Roggeveen, A. Summer AMA, Boston, MA (2010)
  • Service Recovery Strategies Grewal, D. Roggeveen, A. Tsiros, M. WInter AMA, New Orleans, LA (2010)
  • The Impact of Experincing Goods on How They Are Evaluated Roggeveen, A. Maastricht University, Maastricht, Netherlands (2010)
  • How the Order of Information About an Experiential Product Impacts its Evaluation Grewal, D. Wilcox, K. Roggeveen, A. ACR, Jacksonville (2010)
  • The Impact of Price Information Before and After Experiencing a Product Roggeveen, A. Wilcox, K. Grewal, D. Pricing Conference, Boston, MA (2010)
  • Current Consumer Behavior Topics and Research Areas Roggeveen, A. Chadwick, Martin, and Bailey, Boston, MA (2010)
  • How the Order of Sampled Experiential Goods Affects Choice Roggeveen, A. Biswas, D. Grewal, D. Babson College Research Chat, Babson College, Babson Park, MA (2010)
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