Faculty Profiles

Xinghua Li

  • Associate Professor
Academic Division: History & Society
781-239-4258

Bio

Born and raised in Shanghai, China, Dr. Li received her Bachelor Degree in Advertising from Fudan University and finished her MA and PhD in Communication Studies at the University of Iowa. Her research explores the global spread of consumer capitalism through the perspectives of psychoanalysis, ecocriticism, and critical media theory. Her book Environmental Advertising in China and the USA: The Desire to Go Green (Routledge 2016) uses advertising as a lens to analyze the rising phenomenon of green consumerism and compares how the Chinese and American consumer desire for green products are shaped by ideological, cultural, and historical differences. Dr. Li's previous works use psychoanalysis and poststructural theories to explore the relationship between media, desire, and the environment. She has published in journals such as Media, Culture and Society, Environmental Communication: A Journal of Nature and Culture, the anthology Reading Brokeback Mountain, and for three years she authored the "Looking Abroad" Column for The 21st Century, an English-language weekly in Beijing affiliated with the China Daily News Group.

Dr. Li is also working on several other projects. One studies the Chinese tradition of consuming wildlife products such as ivory, rhino horns, and tiger bones and the NGO campaigns intending to stop it. Another examines the psycho-mechanism of eco-jokes in popular culture and explores the potential to increase environmental participation through comedy and humor. Another employs Freud’s notion of the death drive to understand the relations between deadlines and systematized procrastination in modern capitalistic societies. Finally, one studies the digitization of the Chinese language through the computer keyboard and its impacts on literacy and the calligraphic tradition in China.

Finally, Dr. Li is the Founding Member of International Environmental Communication Association, and has been elected as Vice Chair and Conference Planner of the Environmental Communication Division at the International Communication Association from 2016 to 2018.

Academic Degrees

  • Ph D, The University of Iowa
  • MA, The University of Iowa
  • BA, Fudan University

Academic Interests

Global/Comparative Media; Critical Cultural Theory; Advertising and Consumer Culture; Environmental Communication; Ecocriticism; Sustainability and Environmental Issues

Courses

  • Degree Courses 2019

    • HSS 2020 MEDIA STUDIES
  • Degree Courses 2018

    • AHS 1000 AHS NATURE AND THE ENVIRONMENT
    • MDS 4620 MEDIATING THE WILD

Publications

Journal Articles

  • Li, X. (2013). A Comparative Analysis of Hybrid Car Advertisements in the USA and China: Desire, Globalization, and Environment. Environmental Communication. Vol: 7, Issue: 4, Page: 512-528. Routledge.
  • Li, X. (2011). Whispering: The Murmur of Power in a Lo-Fi World. Media, Culture & Society. Vol: 33, Issue: 1, Page: 19-34. Sage.

Books

  • Li, X. (2016). Environmental Advertising in China and the USA: The Desire to Go Green: Environmental Advertising in China and the USA: The Desire to Go Green. Page: 172. Routledge. link

Book Chapters

  • Li, X. (2020). China’s Wilderness Excursions: Daoism, Confucianism, and The North Face’s “Go Be Wild” Advertising Campaign: Green Communication and China: On Crisis, Care, and Global Futures. University of Michigan Press.
  • Li, X. (2007). From the "Love of Nature" to Natural Love: Brokeback Mountain, Universal Identification, and Gay Politics": Reading Brokeback Mountain: Essays on the Story and the Film. Page: p.106-117. McFarland & Company.

Working Papers

  • Li, X. (2012). The “Organi-vore’s” Dilemma: A Comparative Analysis of Organic Food Advertising in China and the U.S. (Paper 125): Babson Faculty Research Fund Working Papers. Digital Knowledge at Babson. link

Conference Proceedings

  • Li, X. (2013). Eco-Jokes and Their Relation to the UnCO2nscious: Larry David’s "Curb Global Warming" Campaign and Other Environmental Comedies: Communication for the Commons: Proceedings for the 2013 Conference on Communication and the Environment (COCE). International Environmental Communication Association.

Other

  • Li, X. (2015). Becoming Critical Participants of Media Culture. Babson College. link

Presentations

  • China’s Wilderness Excursions: Consuming the Great Outdoors Li, X. "Communication, Media, and Governance in the Age of Globalization" NCA-CUC Conference, Beijing, China (2018)
  • Populism against Nature: Propaganda Posters and the General Assault on the Environment in Maoist China, 1949-1978 Li, X. 68th International Communication Association Annual Conference, Budapest, Hungry (2018)
  • Digital (Im-)Mortality: Black Mirror, Consciousness Downloading, and Modern Technology’s Assault on the Body Li, X. Modernisms and Modernities East, West and South: Comparing Literary and Cultural Experiences , Shanghai, China (2017)
  • Wildness and the Chinese Mind: From Ye and Dao to the Consumption of Wildlife Products Li, X. 67th International Communication Association Annual Conference, San Diego, CA, USA (2017)
  • Green Advertising and Greenwashing Li, X. Fudan University Intensive Summer Graduate Seminar, Shanghai, China (2016)
  • Technology as Narcissism: How Media Environments Alienate Us from 'Natural Environments' Li, X. 66th International Communication Association Annual Conference, Fukuoka, Japan (2016)
  • Big Data as Big Brother? How Customer Tracking Affects Privacy, Democracy, and Cultural Integrity Li, X. Babson Insight Webinar (Blended Learning), Wellesley, MA (2016)
  • 'Putting A Price on Carbon': Media Advocacy Campaign to Educate Massachusetts Residents about A Carbon Tax Li, X. 13th Biannual Conference on Communication and the Environment (COCE), Boulder, CO (2015)
  • Bridging the Four 'Divides' in Environmental Communication Li, X. A Panel Discussion on Environmental Tax Reform in Massachusetts, Medfield, MA (2014)
  • ‘Wild Flavors’ or Wild Animals? Symbolic Warfare Surrounding China’s Endangered Wildlife Trade Li, X. 64th International Communication Association Annual Conference, Seattle, WA (2014)
  • 'Wild Flavors' or Wild Animals? Symbolic Warfare Surrounding China’s Endangered Wildlife Trade Li, X. Babson Faculty Research Fund Research Chats, Wellesley, MA (2014)
  • Role of Media in Community-Based Social Marketing: A Pedagogical Case Study of the ‘Building Sustainability @ Babson College’ Li, X. 6th Annual Conference of the Association for the Advancement of Sustainability in High Education, Nashville, TN (2013)
  • Eco-Jokes and Their Relation to the UnCO2nscious: Larry David’s 'Curb Global Warming' Campaign and Other Environmental Comedies Li, X. 12th Biannual Conference on Communication and the Environment (COCE), Uppsala, Sweden (2013)
  • The 'Useless' Sustainability: Ma Ke's Eco-Fashion Project and China's Cultural Memory in the Age of Mechanical Reproduction Li, X. 9th Biannual Crossroads in Cultural Studies Conference, Paris, France (2012)
  • Detoxing the Oasis: Green Housing Advertisements in China and the Consumption of the Private Space Li, X. 62th International Communication Association Annual Conference - Pre-conference on Communication and the Ethics of Consumption, Phoenix, AZ (2012)
  • A Comparative Analysis of Organic Food Advertising in the US and China Li, X. Babson Faculty Research Fund Research Chats, Wellesley, MA (2012)
  • The ‘Organi-vore’s’ Dilemma: A Comparative Analysis of Organic Food Advertising in the U.S. and China Li, X. Food Studies: An Interdisciplinary Conference, Las Vegas, NV (2011)
  • 'Twinkle, Twinkle, Eco-Star': Green Celebrity Culture in Contemporary China Li, X. ECREA Visualizing Science and Environmentalism Symposium , University of Brighton, Brighton, UK (2011)
  • The In(frared)visible Hand: Kinect, Interactive Pornography, and the Quest for Touch at a Distance Li, X. Media In Transition 7 Conference , Cambridge, MA (2011)
  • A History of (Anti-)Environmental Propaganda in the People’s Republic of China from 1949 to Present Li, X. 96th National Communication Association Annual Convention, San Francisco, CA (2010)
  • 'Enjoy Your Waste!': Psychoanalysis, Ecology, and the Real of Environmental Communication Li, X. 95th National Communication Association Annual Convention, Chicago, IL (2009)
  • Whispering: The Murmur of Power in the Lo-fi World Li, X. 59th International Communication Association Annual Convention , Chicago, IL (2009)
More

Professional Services

  • Program Organizer International Communication Association, Environmental Communication Division (2016 - 2018)
  • Reviewer, Ad Hoc Reviewer Global Media and China (journal) (2017 - 2017)
  • Officer, Secretary International Communication Association, Environmental Communication Division (2015 - 2016)
  • Reviewer, Ad Hoc Reviewer Environmental Communication: A Journal of Nature and Culture (2013 - 2015)
  • Reviewer, Ad Hoc Reviewer Journal of Advertising (2012 - 2012)
  • Reviewer, Conference Paper Biannual Conference on Communication and Environment (2011 - 2011)
  • Reviewer, Conference Paper Annual Convention for the National Communication Association (2009 - 2010)

Professional Memberships

  • International Environmental Communication Association (2012)
  • International Communication Association (2008)