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Helenka Nolan

  • Adjunct Lecturer
Academic Division: Marketing
Helenka Hopkins Nolan is an Adjunct Lecturer teaching International Business at Babson College. She specializes in international business, marketing, and the intersection of these spheres with the energy industry, climate finance, and the environment. For more than 15 years, Helenka taught at the Culverhouse College of Commerce & Honors College of the University of Alabama, with a focus on international business, globalization, marketing, and strategic communications, developing several new courses. Her work was recognized with an award for outstanding teaching. Her industry experience has included the marketing and development of wind power projects for Kenetech Wind Power and market analyst work for EnergyWorks LLC, a company of Bechtel-Pacificorp, where she evaluated and developed wind power projects in the Americas. For two decades, she has provided independent counsel including business development and strategic planning for businesses in the energy/alternative energy space, such as strategies for clients to monetize carbon sequestration by their natural resource holdings, also known as “carbon offsetting.” Currently, Nolan is implementing the carbon strategy she developed for a natural resource client with domestic and international operations. Helenka has been published in The Journal of Business Ethics and continues to examine the use of renewable energy and its impact on financial performance. She has presented research domestically and internationally. Most recently she presented “Renewable Energy and Firm Financial Performance” at the Copenhagen Business School conference, Sustainability in the Scandinavian Context. Helenka earned an M.B.A from the University of Alabama, including studies at Georgetown University. She received her B.A. from Columbia University.

Academic Degrees

  • MBA, University of Alabama
  • BA, Columbia University


Journal Articles

  • Shin, H., Ellinger, A.E., Nolan, H.H., DeCoster, T.D., Lane, F. (2018). An Assessment of the Association Between Renewable Energy Utilization and Firm Financial Performance. Journal of Business Ethics. Vol: 151, Issue: 4, Page: 1121-1138.