MKT 3540-01 - RETAILING MANAGEMENT

Academic Period:

Fall 2025

Section:

MKT 3540-01 - RETAILING MANAGEMENT

Title:

RETAILING MANAGEMENT

Meeting Patterns:

Tue/Thu | 9:45 - 11:15

Locations:

Tomasso Hall 209 Can be several values or empty

Start Date:

Tuesday, August 26, 2025 Date format can be changed

End Date:

Friday, December 12, 2025 Date format can be changed

Instructor Name:

Lauren Beitelspacher

Instructor Email:

lbeitelspacher@babson.edu

Academic Unit:

MKT - Marketing

Academic Level:

Undergraduate

Maximum Credits:

4

Delivery Mode:

In-Person

Allowed Grading Bases:

Graded

Section Status:

Waitlist

Enrollment Count:

42

Section Capacity:

42

Description:

MKT3540 Retailing Management 4 Credits Retailers lie at the end of the supply chain. They interface with the ultimate consumer as well as with suppliers. Retailers make investments in real estate and solicit funds from the investment community. Importantly, most of the major retailers in the United States are involved in multichannel strategies that involve selling over the Internet. As a result, this course should appeal to students with varied interests: retailing management, suppliers to retailers (or any business selling inventory), entrepreneurs, retail services, real estate, IT e-commerce, and finance. The objective of the course is to familiarize students with all of the major decisions retailers make, e.g., developing strategies, buying, financing, locating stores. The course is designed around experiential learning exercises-We get out and do it! Prerequisites: SME2011 or MKT2000

HTML Description:

MKT3540 Retailing Management
4 Credits

Retailers lie at the end of the supply chain. They interface with the ultimate consumer as well as with suppliers. Retailers make investments in real estate and solicit funds from the investment community. Importantly, most of the major retailers in the United States are involved in multichannel strategies that involve selling over the Internet. As a result, this course should appeal to students with varied interests: retailing management, suppliers to retailers (or any business selling inventory), entrepreneurs, retail services, real estate, IT e-commerce, and finance. The objective of the course is to familiarize students with all of the major decisions retailers make, e.g., developing strategies, buying, financing, locating stores. The course is designed around experiential learning exercises-We get out and do it!

Prerequisites: SME2011 or MKT2000

Format:

In-Person Can be several values or empty

Session:

Full Session Can be several values or empty

Elective:

Advanced Elective (UGrad) Can be several values or empty

Program:

Advanced Experiential (Ugrad), Advanced Management (UGrad), Can be several values or empty