MKT 7800-B23 - MARKETING

Academic Period:

Fall 2025

Section:

MKT 7800-B23 - MARKETING

Title:

MARKETING

Meeting Patterns:

Locations:

Can be several values or empty

Start Date:

Wednesday, October 22, 2025 Date format can be changed

End Date:

Saturday, December 13, 2025 Date format can be changed

Instructor Name:

Gary Ottley

Instructor Email:

gottley@babson.edu

Academic Unit:

MKT - Marketing

Academic Level:

Graduate

Maximum Credits:

1.5

Delivery Mode:

In-Person

Allowed Grading Bases:

Graded

Section Status:

Closed

Enrollment Count:

0

Section Capacity:

0

Description:

MKT7800 Marketing 1.5 Credits (Core MBA) If you have taken and passed MKT7200, you cannot register for MKT7800, as these two courses are equivalent With ET&A as its underpinning, the course is divided into three general parts. We begin the course with a big picture view of marketing in the 21st century. The middle part of the course will focus on what we marketers call the 4 Ps – product, place, price, and promotion. The course wraps up by understanding the need to constantly assess marketing’s performance.

HTML Description:

MKT7800 Marketing
1.5 Credits (Core MBA)

If you have taken and passed MKT7200, you cannot register for MKT7800, as these two courses are equivalent

With ET&A as its underpinning, the course is divided into three general parts. We begin the course with a big picture view of marketing in the 21st century. The middle part of the course will focus on what we marketers call the 4 Ps – product, place, price, and promotion. The course wraps up by understanding the need to constantly assess marketing’s performance.

Format:

In-Person Can be several values or empty

Session:

Session II Can be several values or empty

Elective:

Can be several values or empty

Program:

Can be several values or empty