OIM 3545-01 - BUS INTEL DATA ANALY

Academic Period:

Fall 2025

Section:

Title:

BUSINESS INTELLIGENCE AND DATA ANALYTICS

Meeting Patterns:

Tue/Thu | 13:15 - 14:45

Locations:

Gerber Hall 103 Can be several values or empty

Start Date:

Tuesday, August 26, 2025 Date format can be changed

End Date:

Friday, December 12, 2025 Date format can be changed

Instructor Name:

Matthew Macarty

Instructor Email:

mmacarty@babson.edu

Academic Unit:

OIM - Operations and Information Management

Academic Level:

Undergraduate

Maximum Credits:

4

Delivery Mode:

In-Person

Allowed Grading Bases:

Graded

Section Status:

Open

Enrollment Count:

25

Section Capacity:

30

Description:

OIM3545 Business Intelligence and Data Analytics 4 Credits This course is about how organizations, and their employees can successfully collect, evaluate and apply information to become better decision makers. It starts with basic concepts regarding business data needs and ends with hands-on experience using Business Intelligence (BI) tools. It takes a variety of experts to start and run a business – financial, operational, marketing, accounting, human relations, managerial, etc. Each knowledge base requires up-to-date information to plot strategy or keep it on track. Our ability to capture large volumes of data often outstrips our ability to evaluate and apply the data as management information. These are the challenges we will address in this course so that you can become an intelligent gatherer and user of data in your chosen field. Prerequisites: SME2012 or OIM2000

HTML Description:

OIM3545 Business Intelligence and Data Analytics
4 Credits

This course is about how organizations, and their employees can successfully collect, evaluate and apply information to become better decision makers. It starts with basic concepts regarding business data needs and ends with hands-on experience using Business Intelligence (BI) tools. It takes a variety of experts to start and run a business – financial, operational, marketing, accounting, human relations, managerial, etc. Each knowledge base requires up-to-date information to plot strategy or keep it on track. Our ability to capture large volumes of data often outstrips our ability to evaluate and apply the data as management information. These are the challenges we will address in this course so that you can become an intelligent gatherer and user of data in your chosen field.

Prerequisites: SME2012 or OIM2000

Format:

In-Person Can be several values or empty

Session:

Full Session Can be several values or empty

Elective:

Advanced Elective (UGrad) Can be several values or empty

Program:

Advanced Management (UGrad), , Can be several values or empty